Research shows T-Mobile carried out 45% of Nokia's Q4 2013 Lumia sales in the US
T-Mobile,the un-carrier,and Nokia, the un-derdog. Somewhere, somehow, the two were bound tostrike a beautiful friendship. Aresearch from Kantar Worldpanel shows that 45% of Nokia's Q4 2013Lumia salesin the US were brokered by the nation's fourth-largestcarrier. 68% of Nokia phones sold at the time were made up by thelow-end Lumia 520 and 521, which shows the Finns' cheaper offeringsare in demand inside the budget market. The other 32% arefilled by Nokia's top-shelf Lumia 925, 928, 1020, and 1520smartphones.
Further research by Kantar reveals that9 million Americans prefer Nokia phones, whilst 39 million considerthem. Outside the US, it appears 57 million Chinese consumers vouchfor Nokia, while 123 million consider them. However, it's not clearhow many of the surveyed consumers think of Nokia in terms of itsWindows Phone-driven Lumia handsets, and how many simply recall thattime they used to have a Symbian phone. One has to wonder how theeventual omitting of the Nokia brand from its smartphones after itsMicrosoft acquisition will impact consumer awareness.
source: Kantar (Twitter)via WMPowerUser
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