New Nokia Lumia 1020 ad takes a jab at iOS and Android, brags about having the best camera

New Nokia Lumia 1020 ad takes a jab at iOS and Android, brags about having the best camera
Nokia is not afraid to throw a punch at Android and iOS, and after the release of the Nokia Lumia 1020 with its 41-megapixel OIS camera leading the way in smartphone photography, it has solid bragging rights. This latest Lumia 1020 ad lies on those bragging rights as Nokia once again mocks iPhone and Android users comparing them to a mindless horde always trying to take pictures, but never managing to capture the moment.

Among that horde, there is an exception. A couple in the back that does not need to get in the fussing and fighting, the enlightened Lumia 1020 users.

The commercial is a pure theatrical scene, as if taken from a good comedy, where the hero is you, if you are using iPhone or Android. A gradual increase in the chaos reaches a climactic crescendo at the end where the only sane users appear to be those using the camera of the Lumia 1020. Well done, Nokia.


Related phones

Lumia 1020
  • Display 4.5" 768 x 1280 pixels
  • Camera 41 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 32 GB
  • Battery 2000 mAh(13.3h 3G talk time)

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149 Comments

1. timukh

Posts: 295; Member since: Feb 04, 2013

41MP with lossless zoom and that too for a phone is huge!!! I wonder what nokia is planning on bringing next!! *excited*

92. akki20892

Posts: 3902; Member since: Feb 04, 2013

wait and watch. u will jealous.

102. james004

Posts: 486; Member since: May 15, 2013

no one is jealous. atleast as an android fan, i am happy for windows phone that there is atleast one reason to switch. and as for that camera, well i dont expect too much from phones anyways, i take t3i with me to events. we all can be assure that next year sony, samsung and htc would learn lesson from nokia and bring something to compete with this.

110. MojoDojo

Posts: 102; Member since: Jul 11, 2013

You said it man! NEXT YEAR sony, samsung and htc would learn lesson from nokia and bring something to compete with this. Nokia is doing it right now! Not next year!

126. glentomas123

Posts: 70; Member since: Jun 01, 2011

Unfortunately, they're doing it with Win8. Only knuckleheads are defending Win8. Apparently, Nokia must be the knucklehead in this terrible marriage. lol!

124. mcshank

Posts: 47; Member since: Apr 24, 2013

When I want good pictures I take my Cannon. Next year Sony will be bringing out that Camera Attachment for smartphones. That will replace my Cannon if it is as good as they say. Why get a Lumia then?

2. amilcarmz86

Posts: 95; Member since: Jul 09, 2013

best camera around..

79. Cod3rror

Posts: 142; Member since: Apr 06, 2013

...Is Nokia 808.

87. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

Although even you have to admit that the capabilities of the 1020 are impressive. Having been an 808 owner, I will say that I will take the colors of 808 photos any day of the week over those of the 1020. I'll take its xenon flash and stereo recording over it too, and at times I would say I'll take the more natural, less processed photos as well. Sometimes that sharpening is needed.

95. Cod3rror

Posts: 142; Member since: Apr 06, 2013

Actually no, it is not impressive in the least. I can't post link here, or I would show you how bad it is.

128. noler

Posts: 326; Member since: Aug 19, 2013

GSMArena.com banned you last week. LOL

131. TROLL

Posts: 4851; Member since: Apr 13, 2012

So what, what's the big idear?

147. noler

Posts: 326; Member since: Aug 19, 2013

You too.

103. amilcarmz86

Posts: 95; Member since: Jul 09, 2013

if u are happy with symbian, be my guest...

123. gazmatic

Posts: 822; Member since: Sep 06, 2012

holy hsti.... it is you... the 808 fanatic i am both amazed and weirded out at your undying devotion to that dead symbian you are relentless it is as if you scour the interwebs for any and every comparison between the 808 and l1020 to state your opinion i think you even commented on a damian dinning article when HE (damian dinning, the apostle of nokia photography) that he was wrong to claim that the l1020 is better than the 808 dude... it's ok... you like the 808... we get it just stop saying it already symbian is dead... get over it

3. jskates420

Posts: 40; Member since: Jun 29, 2013

That was epic haha

4. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Why isn't Nokia talking about market share? Oh wait...

21. wicpromd

Posts: 266; Member since: Aug 20, 2013

u know what?? u can find many Cheap cars on road but BMW etc etc has its own Luxury Class now keep counting Market share and keep telling BMW sucks because of less market share as compared to Different cheap brands

38. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

True.

46. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Ok. So from what I understand, cheap cars dominate expensive cars correct? The same can be applied to mobile technology. The low end market obviously is in higher demand than the high end. The Lumia 1020 is a 'high end' device to some because of it's camera. Now if you compare the market share 'high end' Lumia's have vs. Apple, Samsung, HTC, etc., they're in the bottom of the food chain.

70. timukh

Posts: 295; Member since: Feb 04, 2013

why the same fight on every article??? -_-

77. PunyPoop

Posts: 752; Member since: Jan 18, 2013

Because they are Kids, probably 10 years below?

72. greygolem

Posts: 1; Member since: Aug 22, 2013

Actually, cheap cars don't dominate luxury cars. The opposite can often be true.You can build more margin into the high end if you continue to develop a product that demands the premium. Also, market share is not a good indicator of whether the product is actually any good and whether you should buy it. BMW makes a pretty good example here, too. The current 3 is not the amazing, tactile, soulful car that things like the 1990's E36 330 was. The new car, a lot of reviewers prefer it's competitors as a drivers car, which is the main reason to get th 3 series. (Me personally, I'd shift heaven and earth to stretch for a Jaguar XF. drool.) Anyway, Nokia isn't talking about market share because they're trying to gain it. And from everything I can see, the 1020 is a pretty awesome thing. (Me? Saving my penny's to get the Asus Padfone infinity.)

118. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

The truth is, BMW does suck; company is surviving on past performance.

127. glentomas123

Posts: 70; Member since: Jun 01, 2011

Married with Win8, Nokia is no BMW. Lol!!

129. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

glentomas123, your Android phone has likely been hacked, and is bleeding your personal data all over the net... Now get that rusty ol' piece of junk Android Lada off the road. Please and thank you!

26. papss unregistered

Probably the same reason why google isn't talking stability and malware

28. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

hahaha nokia only brag about the camera because thats the only thing they have!

42. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

and what do you have? a meaningless account on PA?

52. papss unregistered

Haha you need my attention.. No matter how many times you IM me im not like that man. No means no ;)

* Some comments have been hidden, because they don't meet the discussions rules.

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