In Moscow, professional place-holders take a beating with the launch of the new Apple iPhone models

In Moscow, professional place-holders take a beating with the launch of the new Apple iPhone models
On Friday, the Apple iPhone XS and Apple iPhone XS Max launched in Moscow at a local phone store. For several days before the launch, a few hundred Russians stood in line, getting soaked by rain and experiencing bone-chilling cold. Finally, the time came to open the doors and let the frenzied crowd in to buy the latest smartphones from Apple. But when the doors opened, most on line never entered the store.

Instead, it turns out that the queue was made up of professional place-holders, looking to sell their spots on line to the real Apple fans for a huge sum of money. For example, the first spot on line was priced at 450,000 rubles, equivalent to $7,000 USD. Prices for a numbered ticket were cheaper down the line. For all of the cold and rainy weather they had to endure, not one of the professional place-holders made a dime.

The store manager kept calling numbers until the first real buyer, number 247, went through the doors. Anatoly Doroshchenko, a Russian photographer, was the first in Moscow to buy one of the new iPhone models after refusing to pay to jump in line. Even though no one paid them to move up, some of the place-holders said that it wasn't a complete waste of time.


In Russia, the Apple iPhone XS is priced at 87,000 rubles ($1,300 USD), while the iPhone XS Max costs 96,000 rubles ($1,500 USD).

source: Reuters

Related phones

iPhone XS
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 512 GB
  • Battery 2659 mAh(20h talk time)
iPhone XS Max
  • Display 6.5" 1242 x 2688 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 512 GB
  • Battery 3179 mAh(25h talk time)

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22 Comments

2. Subie

Posts: 2344; Member since: Aug 01, 2015

Wow, I guess times are tough being a "professional" place holder in Russia. Irony at it's best IMO.

3. kiko007

Posts: 7493; Member since: Feb 17, 2016

I had literally no idea such a title existed until I read this article.

7. Subie

Posts: 2344; Member since: Aug 01, 2015

I've heard of it but thought that an arrangement with a buyer was agreed upon before standing in line... I guess there's more and more truth in what an earlier article mentioned; pre-ordering online is becoming the more favorable option.

12. RevolutionA

Posts: 392; Member since: Sep 30, 2017

iPhone at it's best like always. 999, 1200, 1500... True value of best of the best in the market can never be estimated. Prevail Apple

4. peace247 unregistered

apple is making this world dumber.

6. kiko007

Posts: 7493; Member since: Feb 17, 2016

I think dumb people are making the world dumber.

8. Subie

Posts: 2344; Member since: Aug 01, 2015

Dumb decisions were made by people long before Apple existed, and there will continue to be those who make dumb decisions long after Apple ceases to exist. And there's a good chance none of us will be here to see the latter.

16. mixedfish

Posts: 1550; Member since: Nov 17, 2013

Yes Apple is not dumb, they are just serving the demographics. It's all business.

5. ahmadkun

Posts: 559; Member since: May 02, 2016

If you are reading this.. you have to be thankful for the brain..

19. RoyalMike unregistered

Who is more stupid? Those people in line or the title of article ?

9. notfair

Posts: 715; Member since: Jan 30, 2017

good, dumb people should feel and experience dumbness.

13. jonathanfiuwx

Posts: 179; Member since: Mar 10, 2017

in soviet russia, iSCREWYOU

14. Xxtoxicskittlexx

Posts: 188; Member since: Jun 11, 2018

Take a beating ? I was looking forward to some violent read but was disappointed.

18. Pcworld1976

Posts: 117; Member since: Sep 18, 2018

That's how the weather wenthttps://youtu.be/0QmT_tCqo8c

21. Leo_MC

Posts: 7149; Member since: Dec 02, 2011

Those people have shown entrepreneurial thinking. I don't understand the lines when you can order online and get the product delivered, but that's just me.

23. worldpeace

Posts: 3123; Member since: Apr 15, 2016

"professional place-holders" How is it a thing? lol... I tried to google that phrase while limiting search result to date before 29 September 2018, and no such thing show up as result, all results shown is about wedding card, and other kind of templates.

* Some comments have been hidden, because they don't meet the discussions rules.

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