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Kantar: Motorola grabs 6% of U.K. smartphone market, thanks to the Motorola Moto G

Posted: , by Alan F.

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Kantar: Motorola grabs 6% of U.K. smartphone market, thanks to the Motorola Moto G
The latest report from analytics firm Kantar Worldpanel ComTech, shows that the £135 ($225 USD) Motorola Moto G is working its value-priced magic on consumers in the U.K. That shouldn't be too much of a surprise. After all, Motorola senior vice president Rick Osterloh has called the phone the highest selling handset in company history.

Kantar's report shows that the Moto G has been taking sales away from Samsung and Nokia in the low to mid-range arena. The result is that the Lenovo subsidiary now controls 6% of the U.K. smartphone market. That is a big deal considering that prior to the Moto G's November release, Motorola's presence in the U.K. was practically non-existent. 

According to the data employed by Kantar, Motorola Moto G buyers in the U.K. are young, with lower income. Male buyers are dominating the purchase of the phone, accounting for a whopping 83% of Moto G sales in the region. About half are between 16 and 24, with 40% earning under £20,000 ($33,300 USD). Kantar adds that 48% of the phone's sales in the U.K. were made online.
"Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6% of British sales. It highlights the speed at which a quality budget phone can disrupt a market. The same pattern can be seen in France with Wiko, which has 8.3% share, and Xiaomi in China with 18.5%."-Dominic Sunnebo, strategic insight director, Kantar Worldpanel ComTech

The report also shows that smartphone purchases in general are picking up in Great Britain, with a penetration rate now standing at 70%. Over the last three months, smartphones have accounted for 86% of mobile handsets bought in the country.

source: KantarWorldPanel via AndroidCentral

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posted on 31 Mar 2014, 07:40 5

1. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)

Motorola deserves it. I got one moto g for my dad. Must say a pretty solid device and an capable all rounder for the price. Though some times when too many apps are opened it gets a bit slow. Just wished it used two kraits instead of four cortex a7s.

posted on 31 Mar 2014, 07:49 1

3. tech2 (Posts: 3487; Member since: 26 Oct 2012)

I had that problem too in the beginning but was fixed (almost) with kitkat update. I think it has more to do with RAM rather than the processors.

posted on 31 Mar 2014, 14:50

9. sgodsell (Posts: 4904; Member since: 16 Mar 2013)

It does have to do with ram and the number of apps currently running.

posted on 31 Mar 2014, 07:41 4

2. antonioli (Posts: 200; Member since: 08 Sep 2013)

Brilliant strategy becoming numbers.

posted on 31 Mar 2014, 08:01 1

4. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

Love the phone except for storage. I need to get the GSM version and get the 16GB one.....but if I do that I might as well get the Moto X...and go for 32GB.

posted on 31 Mar 2014, 08:12 5

5. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Looks like Motorola is finally finding its niche. Too bad Google had to up and sell them before this happened. I think what Motorola should do is keep releasing new phones with the innovations it's come up with at the price points it's established now: 400 dollars for the Moto X successor unlocked, 200 dollars for the Moto G successor unlocked.

posted on 31 Mar 2014, 10:32 1

6. grahaman27 (Posts: 361; Member since: 05 Apr 2013)

As long as the High-end nature of the moto x remains, I would love those price points.

I like android and smaller phones, I don't know what I would get if it weren't for Motorola. Love the moto x, will be getting the next.

posted on 31 Mar 2014, 13:45

8. Scott93274 (Posts: 5427; Member since: 06 Aug 2013)

Typically, I wait two years for my contract to expire before looking for a new phone. However, I love my Moto X and I think I might end up getting this year’s model assuming they keep the OS clean, and keep innovating like they did with the Moto X.

posted on 31 Mar 2014, 21:28 1

10. roscuthiii (Posts: 2246; Member since: 18 Jul 2010)

I'm sure that Moto had to be unloaded by Google due to pressure by the other Android manufacturers. It's all well and good to say that Google wouldn't show Motorola any favoritism, but I have no doubt it made everyone else nervous.

Ever notice it wasn't too long after the unload of Motorola to Lenovo, that Samsung got all buddy-buddy with Google again? Not too long at least in business time.

posted on 31 Mar 2014, 13:33 1

7. surethom (Posts: 967; Member since: 04 Mar 2009)

They would have grabbed much more if they had released the 32gb moto x not the low 16gb version only.

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