Kantar: Motorola grabs 6% of U.K. smartphone market, thanks to the Motorola Moto G

Kantar: Motorola grabs 6% of U.K. smartphone market, thanks to the Motorola Moto G
The latest report from analytics firm Kantar Worldpanel ComTech, shows that the £135 ($225 USD) Motorola Moto G is working its value-priced magic on consumers in the U.K. That shouldn't be too much of a surprise. After all, Motorola senior vice president Rick Osterloh has called the phone the highest selling handset in company history.

Kantar's report shows that the Moto G has been taking sales away from Samsung and Nokia in the low to mid-range arena. The result is that the Lenovo subsidiary now controls 6% of the U.K. smartphone market. That is a big deal considering that prior to the Moto G's November release, Motorola's presence in the U.K. was practically non-existent. 

According to the data employed by Kantar, Motorola Moto G buyers in the U.K. are young, with lower income. Male buyers are dominating the purchase of the phone, accounting for a whopping 83% of Moto G sales in the region. About half are between 16 and 24, with 40% earning under £20,000 ($33,300 USD). Kantar adds that 48% of the phone's sales in the U.K. were made online.

The report also shows that smartphone purchases in general are picking up in Great Britain, with a penetration rate now standing at 70%. Over the last three months, smartphones have accounted for 86% of mobile handsets bought in the country.

source: KantarWorldPanel via AndroidCentral

Related phones

Moto G
  • Display 4.5" 720 x 1280 pixels
  • Camera 5 MP / 1.3 MP front
  • Processor Qualcomm Snapdragon 400, Quad-core, 1200 MHz
  • Storage 8 GB
  • Battery 2070 mAh



1. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Motorola deserves it. I got one moto g for my dad. Must say a pretty solid device and an capable all rounder for the price. Though some times when too many apps are opened it gets a bit slow. Just wished it used two kraits instead of four cortex a7s.

3. tech2

Posts: 3487; Member since: Oct 26, 2012

I had that problem too in the beginning but was fixed (almost) with kitkat update. I think it has more to do with RAM rather than the processors.

9. sgodsell

Posts: 7466; Member since: Mar 16, 2013

It does have to do with ram and the number of apps currently running.

2. antonioli

Posts: 200; Member since: Sep 08, 2013

Brilliant strategy becoming numbers.

4. jroc74

Posts: 6023; Member since: Dec 30, 2010

Love the phone except for storage. I need to get the GSM version and get the 16GB one.....but if I do that I might as well get the Moto X...and go for 32GB.

5. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Looks like Motorola is finally finding its niche. Too bad Google had to up and sell them before this happened. I think what Motorola should do is keep releasing new phones with the innovations it's come up with at the price points it's established now: 400 dollars for the Moto X successor unlocked, 200 dollars for the Moto G successor unlocked.

6. grahaman27

Posts: 364; Member since: Apr 05, 2013

As long as the High-end nature of the moto x remains, I would love those price points. I like android and smaller phones, I don't know what I would get if it weren't for Motorola. Love the moto x, will be getting the next.

8. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Typically, I wait two years for my contract to expire before looking for a new phone. However, I love my Moto X and I think I might end up getting this year’s model assuming they keep the OS clean, and keep innovating like they did with the Moto X.

10. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I'm sure that Moto had to be unloaded by Google due to pressure by the other Android manufacturers. It's all well and good to say that Google wouldn't show Motorola any favoritism, but I have no doubt it made everyone else nervous. Ever notice it wasn't too long after the unload of Motorola to Lenovo, that Samsung got all buddy-buddy with Google again? Not too long at least in business time.

7. surethom

Posts: 1722; Member since: Mar 04, 2009

They would have grabbed much more if they had released the 32gb moto x not the low 16gb version only.

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