Because of course: Instagram might soon allow you to add Giphy GIFs to your Stories
Of course, given that Facebook has been teaming up with Giphy for a long time now, it's no surprise that the latter's fine selection of GIFs has finally transcended to Instagram, which by the way has been scoring tons of new features in the past months. However, this seems to be doing the trick, as a recent poll among the readers of PhoneArena made it clear that they prefer Instagram's Stories to the competition's.
There's no telling when the GIF support will arrive officially, but it probably shouldn't take too long given Instagram's gusto for growth.
source: The Verge