HTC reports continued sales declines, One X underperforming

HTC reports continued sales declines, One X underperforming
HTC, the Taiwanese manufacturer that seemed like it was doing everything right last year by posting up 6 consecutive months of record revenue in 2011, seems to have entered a bit of a funk.

Even with the launch of its flagship One X, HTC’s May sales were down approximately $1 billion, which is a 26.13% decrease from May 2011. HTC cites an inventory write off and lower than expected sales in Europe and the US.

“While our checks indicated positive sales trends for HTC’s new One series smartphones, overall weaker sales in Europe, a charge to clear older inventory, and U.S. Customs delays led to softer Q2 sales,” said Canaccord Genuity analyst Mike Walkley. “With our checks indicating strong initial HTC EVO sales at Sprint, we anticipate an improving One Series sales mix in Q3/12 that should have a positive impact to gross and operating margins.”

With HTC One X coming back in stock at AT&T after its hang-up at customs, hopefully sales will start to get the kick-start they need to get HTC back on track.

source: BGR

Related phones

One X
  • Display 4.7" 720 x 1280 pixels
  • Camera 8 MP / 1.3 MP front
  • Processor NVIDIA Tegra 3 T30, Quad-core, 1500 MHz
  • Storage 32 GB
  • Battery 1800 mAh

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92 Comments

1. droid4all

Posts: 17; Member since: Feb 13, 2011

I wonder could it have to do with everyone I have ever asked about HTC has said "they hate their Sense UI. Maybe people are just starting to go with other models (Samsung, Motorola, etc...) to get away from HTC Sense.

2. wsucoug13

Posts: 164; Member since: May 04, 2012

I have a HTC and I want a Samsung.. I think your right

9. HTCOE

Posts: 650; Member since: Nov 20, 2011

if the galaxy s3 looked like the nexus but had the sgs3 specs id get it but i think the sgs3 is somewhat uninteresting in my opinion tho

28. Synack

Posts: 688; Member since: Jul 05, 2011

HTC is just not up to par with Samsung. Not to mention Samsung's marketing is starting to become amazing. And everyone knows Sense blows and HTC's all have terrible battery life and crap software AND hardware. HTC is getting better, just not at a rate to compete.

69. Jonathan41

Posts: 532; Member since: Mar 22, 2012

What are you saying Synack? You must be on bath salts.

73. remixfa

Posts: 14605; Member since: Dec 19, 2008

that joke didnt even make sense. he does have a point though. when you compare battery and other things, HTC is notoriously lagging. The fact that HTC is notorious for poor battery life in comparison, and then locking down a small battery inside the device doesnt make a lot of people happy.

90. Jonathan41

Posts: 532; Member since: Mar 22, 2012

It does. Bath salt make you do nonsensical things like typing a comment says all HTC's have "crap hardware and software" and are "not (improving) at a rate to compete". That's a load of crap. Battery life can be improved but, thats not all that was said in comment 28. HTC is still one of the top smartphone companies in todays market and that shouldn't be forgotten because of a slump in sales.

38. deeoh1084

Posts: 50; Member since: Dec 30, 2009

same here i have sensation 4G and i hate it!! my brother has SGS II and it feels much much better than my sensation as far as everything (of course they are both rooted and installed with custom roms) that's why i'm going with SGS III this time and the fact that HTC One S or X doesn't have a removable battery & no sd card slot turned me down big time and to be honest i personally think HTC's design doesn't amaze me anymore like they use to....

57. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

"HTC's design doesn't amaze me anymore like they use to...." Heh. Heh. HTC Amaze. Heh. *shot*

50. strikercho

Posts: 156; Member since: Mar 20, 2012

You have an HTC and you want a Samsung?? - There is an old saying, you know: ''from bad to worse''. :)

66. Jonathan41

Posts: 532; Member since: Mar 22, 2012

Why do you want a Samsung? What HTC do you have?

82. shy2papa

Posts: 336; Member since: Jan 23, 2010

Its Not HTC sense thats the problem but HTC management and head of manufacturing or design, HTC went two steps back with the X one by not including a removable and Bigger battery at least 2500mah, No sd card slot, only 1gig of ram, single led flash instead of the usual Dual led flash, and no camera button. this in my opinion makes more sense why HTC sells not doing good

13. JGuinan007

Posts: 699; Member since: May 19, 2011

What are you talking about HTC Sense UI is the best UI out there (granted it can be a resource hog but HTC is trimming the fat on the latest versions). My last 2 phones were HTC the only reason I went with Samsung was because of the bigger better display, battery life, and better processor. I miss the Sense UI alot, Touchwiz isn't nearly as good as Sense UI or look as good either. Bottom line HTC has best software, and Samsung has best hardware. I would love to see Google use HTC software and Samsung hardware in a Nexus Phone.

20. sgogeta4

Posts: 394; Member since: Feb 02, 2011

The new TouchWiz is much better than Sense IMO.

23. taz89

Posts: 2014; Member since: May 03, 2011

new sense is still resource hog compared to touch wiz...which is better is debatable but which one is more efficient on the ram is not...its why htc had to change the multi tasking on the one x to kill apps faster than usual just so there is enough ram for sense to run

34. SleepingOz unregistered

Totally! Sense looks great but that's all..

33. ph00ny

Posts: 2031; Member since: May 26, 2011

Um you're talking about a single aspect of these manufacturer software addons In terms of actually optimizing the software (UI fluidity, browser optimization), Samsung beats HTC hands down As for the launcher, you can always install other launchers and not use the TW launcher

42. iamcc

Posts: 1319; Member since: Oct 07, 2011

Coming from an HTC phone to the Galaxy Nexus I can honestly say there's not a ssingle feature from Sense that I miss. The look on the other hand.. I do have Sense4 as a theme option for theme chooser... but that's why I bought a Nexus ;-) OPTIONS!

26. tedkord

Posts: 17357; Member since: Jun 17, 2009

Not all. I love sense, and would take it over any other Android UI, including stock Android. But, I wouldn't get the One X due to lack.of removable battery and microSD card slot.

52. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

I suspect HTC's underwhelming sales performance is also sourced in their carrier placement decisions. An exclusive placement of the EVO LTE on Sprint before Sprint has any LTE network, has to be the dumbest decision of 2012 for HTC.

56. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

Yeah, I don't like Sense as much as other overlays. It really makes the phone lag and distorts the performance. When my friends are looking for an Android phone, at this point, I direct them to Samsung and Moto. I don't HATE Sense, it really has gotten better. Still lowers performance a bit, but it's gotten a lot better. Sense three and earlier just made no Sense. Heh. Heh. See what I did there? *shot*

58. 14545

Posts: 1835; Member since: Nov 22, 2011

I think it's a mixture of that, and the fact that they release a device and then quit supporting it. (Look at all of the tabs). I like HTC, but now that they have confirmed that my View 4G and Flyer won't be receiving ICS, I'm dumping them. They do their best to hinder development, (not as bad as MOTO mind you but still bad nonetheless) and won't listen to customers, the people that made them what they are/were. I've had the xv6800, TP2, Thunderbolt, Flyer, Rezound, and Evo View 4G. But the last two will be my last HTC devices because they won't cradle development. They are more concerned about profits than making great products anymore. Instead of innovating, they have decided to fall back on gimmicks(beats anyone) to try and sell phones. It's stupid. I'm going all nexus only from here on out.

79. metoyou

Posts: 279; Member since: Oct 19, 2011

I don't think that's the case here. I believe it's the lack of expansion card and removable battery or small battery. The international is fine with the size but all of the North America one is capped with 16 gb and only 12 gb? is for user. they should at least have 32gb if they sans the microSD card. I LOVE sense UI

81. shy2papa

Posts: 336; Member since: Jan 23, 2010

Its Not HTC sense thats the problem but HTC management and head of manufacturing or design, HTC went two steps back with the X one by not including a removable and Bigger battery at least 2500mah, No sd card slot, only 1gig of ram, single led flash instead of the usual Dual led flash, and no camera button. this in my opinion makes more sense why HTC sells not doing good

3. celljudge32

Posts: 3; Member since: Jun 06, 2012

I don't think its a coincidence that when they started locking the bootloaders and alienated the Xda types that their sales declined. I enjoy flashing ROMS and kernals but now you have to wait 6 months before the developers are able to achieve S-off to get the full experience.

59. Jonathan41

Posts: 532; Member since: Mar 22, 2012

That's AT&T's fault. Expect the same for the SG3 at AT&T.

63. remixfa

Posts: 14605; Member since: Dec 19, 2008

Samsung uses a very minimal lock. Its litterally unlocked with a button press. Always has been. The SGS3 has already been unlocked, samsung has already given the full ROM to the community, and mods are already being made. Carriers may make them lock the device, but it is up to the manufacturer how strong that lock is.

67. Hunt3rj2

Posts: 396; Member since: Nov 11, 2011

It's not a button press, it's no lock at all. You just flash knowing that you will have an obvious indicator that your phone has had it's software modified, at least, until someone figures out how to reset the GS3 flash counter.

72. remixfa

Posts: 14605; Member since: Dec 19, 2008

wait.. what? flash counter. I was unaware of that. do you know where documentation of that is?? Is that just on the factory unlocked version or on the carrier international version as well?

75. Hunt3rj2

Posts: 396; Member since: Nov 11, 2011

All SGS2/SGS3 variants have a counter where every time you flash a non-Samsung signed ODIN firmware, it will count it and write it to a file. You will get a yellow triangle on bootup when it is above 0.

* Some comments have been hidden, because they don't meet the discussions rules.

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