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Google, Intel, and TAG Heuer unveil partnership over 'the greatest connected watch'

By Daniel Petrov

Updated: Mar 19, 2015, 10:38 AM

33comments

Google, Intel, and TAG Heuer unveil partnership over 'the greatest connected watch'

With luxury watch maker TAG Heuer responsible for the design, Google for the software, and Intel for the chipset, those $10,000+ Apple Watch Edition units could soon have a real competition on their hands.

The three companies just got off the stage at Basel, Switzerland, where a partnership for developing 'the greatest connected watch' was announced, with Android Wear being front and center in it. So far the closest thing to a premium Android Wear smartwatch has been LG's new Urbane timepiece, but when the company behind the Zenith, TAG Heuer and Hublot watch brands takes over the chassis, we can expect some wonderful looking gear in the end.

When exactly will that end be? Well, reading from the announcement, the trio should come up with a product before year-end, so we can't wait to see what the partnership will bring. As per the watch part of that combo, CEO Jean-Claude Biver had the following to say: "The difference between the TAG Heuer watch and the Apple Watch is very important. That one is called Apple, and this one is called TAG Heuer." There's no arguing with that statement.

source: Bloomberg

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.