Google, Intel, and TAG Heuer unveil partnership over 'the greatest connected watch'


With luxury watch maker TAG Heuer responsible for the design, Google for the software, and Intel for the chipset, those $10,000+ Apple Watch Edition units could soon have a real competition on their hands. 

The three companies just got off the stage at Basel, Switzerland, where a partnership for developing 'the greatest connected watch' was announced, with Android Wear being front and center in it. So far the closest thing to a premium Android Wear smartwatch has been LG's new Urbane timepiece, but when the company behind the Zenith, TAG Heuer and Hublot watch brands takes over the chassis, we can expect some wonderful looking gear in the end. 

When exactly will that end be? Well, reading from the announcement, the trio should come up with a product before year-end, so we can't wait to see what the partnership will bring. As per the watch part of that combo, CEO Jean-Claude Biver had the following to say: "The difference between the TAG Heuer watch and the Apple Watch is very important. That one is called Apple, and this one is called TAG Heuer." There's no arguing with that statement.

source: Bloomberg

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31 Comments

1. takethree

Posts: 3; Member since: Jul 13, 2014

Now we're talking!

8. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Looks like this is what I am going to buy!

9. JaneChenLong

Posts: 374; Member since: Mar 18, 2015

me too.

24. seven7dust unregistered

sounds expensive though !!!! hopefully they won't overprice it , most tag heur watches are priced way too high, but they are worth it. smartwatches somehow can't be priced very high IMO,cause they get outdated quickly.

34. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Its a luxurious smart watch so its will be priced as such. Not to forget the other more mainstream brands like LG and Moto that will be releasing smart watch that will match my price range. Google is wise to do partnership over everything in house because partnership gives them leverage on prestigious brands.

19. Titania

Posts: 21; Member since: Dec 20, 2013

This is exciting!

2. JaneChenLong

Posts: 374; Member since: Mar 18, 2015

I like this statement "That one is called Apple, and this one is called TAG Heuer." This is so TRUE!!!

3. sprockkets

Posts: 1612; Member since: Jan 16, 2012

To add to that, one could put the $10+ apple watch next to the $500 one and 90% couldn't tell the difference.

5. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Prices reversed? The Apple watch will be the $500 one.

6. jalebi2000

Posts: 181; Member since: Mar 01, 2015

what do you mean? the gold apple watch starts at 10,000 and goes up to 17,000 dollars us. The standard watch will be 449, and up to 1100. And you must buy a band as well.

11. TBomb

Posts: 1568; Member since: Dec 28, 2012

I think PBX was just confused and read it as the $500 refering to the Tag Huer one... not both being Apple.

21. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Can't edit, was supposed to be $10k+ apple watch next to the $500 apple watch.

23. sgodsell

Posts: 7440; Member since: Mar 16, 2013

Actually people will be able to tell the stainless steel Apple Watch from the Aluminum Apple Watch Sport. The aluminum version is not shinny where as the stainless steel cased Apple Watch is. Just like the Stainless Steel version of the Moto 360 is shinny.

29. engineer-1701d unregistered

they could wet sand it and make it like glass

4. Muzhhur

Posts: 261; Member since: Sep 14, 2012

"The difference between the TAG Heuer watch and the Apple Watch is very important. That one is called Apple, and this one is called TAG Heuer." Sounds like "one is an expensive device, such as Apple watch and another is piece of jewerly art such as Tag Heuer watch"

7. Youraveragejoe

Posts: 134; Member since: Oct 31, 2014

When there are 3 companies collaborating, why are there 4 people shaking hands?

10. JaneChenLong

Posts: 374; Member since: Mar 18, 2015

You found wally!!!!

15. Wiencon

Posts: 2278; Member since: Aug 06, 2014

One is TAG and second is Heuer.

30. engineer-1701d unregistered

kind of true since it was 2 separate companies at one time

12. monoke

Posts: 1172; Member since: Mar 14, 2015

Looks like Apple

16. Furbal unregistered

Now it gets interesting!

17. robocopvn

Posts: 504; Member since: Mar 10, 2010

This is profit sharing to bring the best experience to the customer. The Fruit is " I want to have all profit from you, sheeps"

18. Tuxedo

Posts: 356; Member since: Mar 19, 2013

"Hey Apple did it, why can't we?"

25. tedkord

Posts: 17413; Member since: Jun 17, 2009

Hey, Samsung did it, why can't Apple?

27. Tuxedo

Posts: 356; Member since: Mar 19, 2013

Where is the uber expensive Samsung watch?

31. Furbal unregistered

They could gold plate the gear 2 and it would be on the same level manufacturing cost wise as the Apple watch.

22. willard12 unregistered

"The difference between the TAG Heuer watch and the Apple Watch is very important. That one is called Apple, and this one is called TAG Heuer." The other difference is that one will be released on April 24th and the other will be released sometime before the end of the year. This partnership should have happened a long time ago.

28. Tuxedo

Posts: 356; Member since: Mar 19, 2013

It happened the day Apple announced the gold watch started at $10K lol... that got their attention.

32. willard12 unregistered

I agree, even though LVMH said they'd make a smart watch months before Apple Watch pricing was announced. I'm guessing they were a surprised to learn how far Apple would take their over-pricing habit. I'm also guessing that even though you won't be getting an Apple Watch Edition, you will still be cheering for it.

26. drunkenjay

Posts: 1696; Member since: Feb 11, 2013

by the way, fossil is also making a smart watch

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