Gartner: 52% of all smartphones sold in Q4 were branded Apple or Samsung

Gartner: 52% of all smartphones sold in Q4 were branded Apple or Samsung
Gartner released its latest stats for the fourth quarter and all of 2012. Overall, the number of mobile phones sold to end users totaled 1.75 billion, a 1.7% drop from 2011. That means that 2012 was the first time since 2009 that overall handset sales declined. Meanwhile, the number of smartphones sold in the last three months of 2012 hit a record 207.7 million units, up 38.3 percent from the same quarter in 2011. Feature phone sales totaled 264.4 million in the fourth quarter for a loss of 19.3% Gartner sees another drop in featurephone sales in 2013 with smartphone sales estimated to come close to 1 billion.

In the fourth quarter, better than 52% of smartphones sold were either a Samsung or an Apple iPhone. That is up from the 46.4% share those two combined to own in the third quarter of 2012. Samsung led all mobile phone manufacturers in the fourth quarter with a 22.7% market share, up from 19.6% in 2011. Behind Samsung in the fourth quarter was Nokia with 18%. In 2011, Nokia led the way with a 23.4% share. Over the year, from fourth quarter to fourth quarter, Nokia saw its mobile handset sales plunge from 111 million to 85 million. Samsung's went from 94 million to 107 million. Apple was third in the fourth quarter with a 9.2% share of all mobile phone sales, up from 7.4% in 2011. ZTE and LG were fourth and fifth respectively.

For the year, Samsung took over the mobile phone market share crown from Nokia with 22% to Nokia's 19.1%. The year before, it was Nokia (23.8%) on top of Samsung (17.7%). Apple was third with 7.5% of total handset sales for 2012 followed by ZTE and LG with 3.9% and 3.3% of the market respectively. Then called Research In Motion, now called BlackBerry, the 'Berry manufacturer held only 2% of the market last quarter, topping Motorola's 1.9%

Android held an amazing 69.7% of the smartphone market in the fourth quarter, up sharply from the 51.3% it held the previous year. Dropping from 23.6% to 20.9% was iOS despite selling 8 million more units year-over-year. There was a big drop off to third place with RIM (now BlackBerry) next with a 3.5% share down sharply from 8.8% in 2011. And Windows held a 3% slice of the pie on Q4 2012, showing how tight that battle for third place is going to be in 2013.

source: Gartner via Engadget

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34 Comments

1. sayedejaz

Posts: 24; Member since: Feb 05, 2013

Go SamSung ...Go GO Galaxy !! :D

6. Mxyzptlk unregistered

They are making the same mistakes HTC made. They were once at the top but they messed themselves up by releasing too many devices.

7. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

I agree, and I think Sammy's making a mistake by making so many of their lesser phones look like galaxies. The galaxy line should b exclusive, and prestigious.

17. taz89

Posts: 2014; Member since: May 03, 2011

theres a difference here though samsung use the galaxy name in all there phones because the galaxy name does not signify flagship but a brand that = samsung phones...what people also know is that the s and the note series are there only flagships for each year...they been doing this for 3 years and there galaxy brand is only getting stronger where as htc lost it pretty much after a year cause they just released to many flagships with very little difference...also let not forget that even though there are many galaxy devices not every siblge one is released in the same country...some are created to meet prices for certain countries etc ie here in the uk even though theres like 40 different samungs phones not every single one is available in the uk...i have yet to see someone confuse a s3 with a ace or a pocket lol.

22. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

Good post but I think galaxy is also a flagship as well a a brand.

31. taz89

Posts: 2014; Member since: May 03, 2011

i think when it started off it was meant for just flagships but i think they realised that it could become much bigger especially after the success of the the s2 and original note

10. hung2900

Posts: 966; Member since: Mar 02, 2012

You know nothing, Mxyzptlk. Samsung has released too many devices, I agree, but only 2 flagships from two different segments, S3 and Note 2 (or S Series and Note Series). HTC released 3-4 flagships a year, but all of them are from the same segment. The strategy of Samsung is making strong brand recognition, but nobody is confused between the Samsung's flagships and Samsung's budget phones.

16. gmracer1

Posts: 646; Member since: Dec 28, 2012

HTC made too many garbage phones. Their buggy software ruined the Android experience. Older Samsungs were half as bad. I have to see these phones, every single day, and I find HTC's phones to be the worst. For HTC (on Verizon, alone) its name was tarnished by the first two Incredibles and the Thunderbolt. For Sammy, it was the Continuum, Fascinate, and the Charge.

2. Wiki_jaan

Posts: 704; Member since: Jun 24, 2012

nokia going down DBD. sammy rocking

3. dilse

Posts: 25; Member since: Aug 24, 2012

I dont find a real competitor to samsung in android space as long as nokia prefers windows ecosystem

4. Mxyzptlk unregistered

iPhone continues to be dominant in the marketplace.

8. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

Yep, but I hope apple hits a home run this year. The iPhone 5 was a bases clearing triple lol. Excuse the baseball analogy, but spring training is rite around the corner.

13. Mxyzptlk unregistered

Apple made a triple play with the 4, 4S, and 5. They took it the home play and struck a homerun.

18. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

Lol how true

9. gmracer1

Posts: 646; Member since: Dec 28, 2012

You are both retards in denial. You both know, damn well, that Androids stomp a mudhole in your lame iPhones, and that Samsung dominates the entire smartphone market. The numbers (in both categories) have more than proven your hyped up, garbage iOS devices aren't worth a velvet painting of a dolphin and a whale gettin it on

11. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

No one Samsung model has outsold any one iPhone model for that particular year. That's his point. Who cares who stomps who. It takes more than specs dude. Apples end user experience stomps all of em.

14. gmracer1

Posts: 646; Member since: Dec 28, 2012

If the iOS was better, more people would have an iPhone. It's very simple to understand that. You will never, ever win this debate. Look at every single article on every single smartphone website. Android lovers outweight iPhone lovers, and Android phones outsell iPhones. End user experience? The iOS is boring and useless. Put your precious iPhone against my Razr Maxx and I will show you where real 'experience' is. I won't even talk about specs; I will show you how Android provides a REAL smartphone experience. Widgets, a back button, long-pressing, sharing capabilites, customization (not even talking about launchers/skins), Flash Player (I still have Flash on Ice Cream Sandwich), FREE music, a waaaay better app store experience, superior menus and settings... Want me to keep going? But hey, if you don't want or need all that...then I guess you should stick with your iPhone--which is for simple-minded people, or just go back to a regular flip phone. You constantly praise a device and an operating system that is complete trash. You don't even have the right to brag. You do not ever see articles or rumors, stating "Android is going down" or "Androids are losing their credibility" or "Google just can't cut it." Wake up.

19. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

I prefer iOS. Don't care about what u say.

21. gmracer1

Posts: 646; Member since: Dec 28, 2012

Then stick with what you like. Yes, a part of it is preference. If the iOS is all you can handle, then it's for you. I prefer more and I prefer to control my phone. I look forward to our next debate B-)

23. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

Thank u and no disrespect was meant. I also enjoy android, I simply prefer iOS.

20. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

People have preference. Name all the specs u want doesn't matter

12. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

Go research it like I did

24. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

Post the links where iPhone lead also and I'm talking about for the year not a quartet

25. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

Quarter.

27. gmracer1

Posts: 646; Member since: Dec 28, 2012

Look at the dates of those articles, and the release periods of the phones. Those articles cover both the iPhone 4S and 5. One of the articles dates back to even 2011!!!

28. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

Dude I don't care. Enjoy your device. The iPhone is the top brand and that's a fact. Bug someone else please

29. gmracer1

Posts: 646; Member since: Dec 28, 2012

It's ok to be in denial. And you want me to move on because you don't have a leg to stand on. Whenever you state an opinion, I will always be there with facts, logic, and a giant can of WhoopAss.

30. darkkjedii

Posts: 31670; Member since: Feb 05, 2011

Yeah yeah yeah can of whoop ass got it. Now be gone already. I live in the real world where my phone is part of my daily life, not my life.

32. gmracer1

Posts: 646; Member since: Dec 28, 2012

lmao you live in a fantasy world. You are extremely distant from any kind of real world. And please tell me how your comment of "my phone is part of my daily life, not my life" makes any sense. If you use your phone 'daily' (and I'll break that down for you.......it means EVERY SINGLE DAY) then yes, your phone is your life. Do you ever think before you speak/type? I guess this is typical iOS-user behavior. *shrugs*

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