Facebook seeks original shows from Hollywood agencies
The idea is for Facebook to get a piece of the billions spent every year on television commercials. The target audience is the 13-to-34 age range with an emphasis on those 17-to-30 years old. Those in the know say that Facebook is seeking shows like Freeform's Pretty Little Liars, and ABC's Scandal and The Bachelor. The Wall Street Journal says that Facebook has already inked a deal for a show about relationships called Strangers, and a game show titled Last State Standing. It also will look at shows tossed away by networks. An example of this is MTV's Loosely Exactly Nicole, which was canned after one year.
In addition, Facebook is also seeking unscripted 10-minute videos to run in its Spotlight video section. The WSJ report says that creators of these videos will be given a guarantee of $5,000 to $20,000 per episode in ad revenue.
Facebook is said to have told the Hollywood agents it has spoken with that it would like to launch late this summer, although that is being characterized as a "moving target." Unlike competitors like Netflix and Amazon that usually launch a show's entire season at one time, Facebook will release a season's worth of shows over time. And again unlike Netflix and Amazon, Facebook said that it will report viewership data to Hollywood.