Now, we have a whole new model made for women. Miami based handset manufacturer BLU Products has launched the BLU Armour. The target audience for the phone will appreciate the home button which is actually a Swarovski Zirconia. The back is a white quilted design. But based on the company's press release, it would seem that the manufacturer believes in a bit of hyperbole. For example, the BLU Armour sports a dual-core 1GHz processor "for fast browsing" and the phone's 5MP camera allows you to "take brilliant photos and flawless portraits".
The full specs include a 4 inch curved glass display with resolution of 480 x 800 (WVGA). A MediaTek dual-core 1GHz processor is under the hood along with the PowerVR SGX 531 GPU. On board is 512MB of RAM and the 4GB of native storage can be expanded using the 32GB capacity 32GB microSD slot. The 5MP rear-facing camera captures 720p video at 30fps, and there is a .3MP snapper around front for self-portraits and video chats. A 1600mAh battery keeps the gerbil spinning on the wheel and Android 4.0 is pre-installed. There is 3G and EDGE connectivity and the phone is set up with dual SIM slots.
So here is a phone that tries to look good on the outside, but has some pretty low-end specs. When you see the price, it will all come together. The BLU Armour is priced at $159 through several online retailers such as Amazon. And that is an off-contract price. Retailers in Brazil, Mexico and other Latin American countries will also be offering the phone.
MIAMI, May 31, 2013 /PRNewswire/ -- BLU Products, a leading mobile phone provider, today announced the BLU Amour, designed for the woman with exquisite taste, sophistication and an amazing personality. This target audience will appreciate the BLU Amour's pearly-white quilted back cover, gently curved glass touch panel, as well as the ergonomically designed diamond simulant, Swarovski Zirconia. In addition, the BLU Amour features a stylish uniquely designed user interface resulting in an equally stunning user experience, and luxurious theme.
The new fashionable smartphone will be on display at the JCK Las Vegas Show – the leading jewelry event in North America, May 31st- June 3rd at the Swarovski exhibit located at Shorelines, Level 2 booth in the Plumb Club Pavilion, PC-365 at the Mandalay Bay Convention Center.
"Swarovski's image of luxury and appeal is an ideal fit for the BLU Amour Smartphone which is exquisitely designed for modern women," said Samuel Ohev-Zion, CEO of BLU Products. "We wanted to provide a distinctive and remarkable device as an alternative for women who are at the center of attention – wherever they may be, and we believe we have done that – to the delight of our customers."
The BLU Amour features a 4-inch high resolution display with IPS technology that lets you enjoy the images on the screen, from any viewing angle without missing color intensity and clarity. With the Amour's 5.0 megapixel camera with LED flash, users can take brilliant photos and flawless portraits, as well as enjoy video chat from the front facing camera.
The device is powered by a 1GHz Dual Core processor for fast browsing, gaming and imaging, along with Android v4.0 OS, which makes keeping track of communications with friends and colleagues simple on social sites such as Facebook and Instagram. Jetsetters will delight, as the BLU Amour features an additional SIM card slot which enables the user to plug in another SIM card when traveling for full Dual-SIM support and functionality.
The BLU Amour has already started shipping, and will be available in the United States, unlocked – for any mobile network operator, through several online retailers such as Amazon.com for $159.00, followed by major retailers in Brazil, Mexico, and other Latin America countries.
Full Specifications Include:
Network: 2.5G (GSM/GPRS/EDGE) 850/900/1900/1900 MHz, 3G HSDPA 7.2Mbps 850/1900 Display: IPS 4.0" WVGA, with Curved Glass Touch Panel Processor: MediaTek MT6577 1GHZ Dual Core Cortex-A9, with PowerVR SGX 531 GPU OS: Android 4.0 (Ice Cream Sandwich) Camera: Rear – 5.0 megapixel with LED Flash, Front – VGA, Video Record 720p @ 30fps Connectivity: WiFi a/b/g/n, GPS, Bluetooth, Hotspot, micro-USB Sensor: Accelerometer, Proximity, Gyro Memory: 4GB internal memory + microSD (up to 32GB), 512mb RAM Dimension: 128.5 x 65.5 x 11.6 Battery: 1600 mAh
This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.