Big Red pushes Palm Pre Plus as a great phone for...Mom?

Big Red pushes Palm Pre Plus as a great phone for...Mom?
When Verizon and Google marketed the Motorola DROID, they employed an "in-your face" style aimed at the cellphone loving, i-Phone comparing, Android lusting techie. The ads were about things that the DROID Does which for the most part were things that cellphone fans would be excited about. Now comes the Palm Pre Plus and Verizon and Palm take a different tack. The webOS device is softer, rounded, not a square piece of tech heaven. So the Pre Plus ads target the phone to...Mom. No, the tag line is not, "So easy even a Mom can do it" but it could have been. The actual line is "The 3G Smartphone smart enough for Mom". So it looks like the carrier wants to push the feminine side of the Pre Plus, figuring that the men would go for the DROID.

Check out two spots in the videos below. One is a Valentine's Day ad and the other is, well, you have to see it for yourself. We just wonder if the spots sort of emasculate the men out there using the Pre Plus.

Palm Pre Plus Specifications | Review

source: precentral



1. JeffdaBeat unregistered

Pfft, why not? I can't tell you how many moms come into my store wanting the free phone because all they do is call. Thing is, they could keep their lives and their kid's lives a lot more organized if they had an easy smartphone to use.

2. Trevsx1000

Posts: 33; Member since: Dec 08, 2009

I bought the Pre because I thought it would be more manly than getting the Pixi but thanks to VZW advertising my Pre will now be know as the Mom Phone. I might as well of bought a Pixi with a pink case.

3. Steven58

Posts: 80; Member since: Nov 25, 2009

now i'm surely not buying it! FIX THE GPS!!!

4. scorpio85

Posts: 160; Member since: Jan 16, 2010

I work at Sprint and I cant count how many moms I have sold a Pre to. Its an easy pda to use next to Blackberry, Windows, and Android.

5. oddmanout

Posts: 443; Member since: May 22, 2009

This kind of makes me regret having a pre too... ever since i saw that ad i look at my phone like its a chick phone. at first i thought it looked good but now thanks to vz i cant look at it the same... the buttons are chick small. the screen is chick small. and the phone is chick small! Why wasnt it this clear when i bought it! Looks like i'm goin to the hero. f this bull crap

6. trentsinmypants

Posts: 324; Member since: Jan 29, 2009

lets all sit back and watch the return rate jump through the roof with this unit! :D

7. vzwtechbill

Posts: 175; Member since: Mar 16, 2009

pretty sad if you're going to judge a phone based on a commercial and not it's attributes

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.