Apple's image cracks in latest Holiday customer satisfaction study

Apple's image cracks in latest Holiday customer satisfaction study
Apple might have refreshed virtually its whole product portfolio, but when it comes to its internet retail presence, the latest study by Foresee concludes the company slipped three points and user satisfaction dropped to 80/100. This puts it out of the top 5, dominated by companies like Amazon.

Interestingly, JC Penney, now run by former Apple executive Ron Johnson also slipped 5 points to 78. Overall, large retailers saw their ratings slide, with examples such as Dell.



Foresee measured four big factors to draw conclusions about user satisfaction: fair pricing or at least perception about it, how appealing the merchandise is, how functional the website is, and what’s the actual quality of the content.

source: Foresee via 9to5Mac

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23 Comments

1. darkkjedii

Posts: 31057; Member since: Feb 05, 2011

Time to regroup apple. You've rested long enuff.

3. Cynipap999

Posts: 138; Member since: Nov 15, 2012

And, now it's time to 'rest in peace'!!

5. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Apple can still manage to survive good given that they undergo some major and crucial changes.

7. Cynipap999

Posts: 138; Member since: Nov 15, 2012

Apple will fail; resistance is futile!@

22. Peter98

Posts: 119; Member since: Aug 01, 2012

Nokia also can resurvive. Why other companies can't. You're fool!

8. darkkjedii

Posts: 31057; Member since: Feb 05, 2011

Dude dont argue with him, its a huge waste of time. ..trust ne

9. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Exactly. Anyway, trolls can claim its Night on a sunny day, putting blindfolds over their eyes but truth is, it isn't.

11. darkkjedii

Posts: 31057; Member since: Feb 05, 2011

Exactly

18. lolioslol

Posts: 182; Member since: Dec 10, 2012

No apple please do not "regroup". Please, continue on as you have been so you can continue to lose loyal customers and become less and less relevant, only this time there will be no IBM to bail them out!

2. Cynipap999

Posts: 138; Member since: Nov 15, 2012

What an iTragedy!!! The shame, beat out by JC Penney!!!! Ha-Ha-Ha-Ha-Ha-Ha-Ha-Ha-Ha-Ha-Ha-Ha....

4. sudbury78

Posts: 136; Member since: Jul 12, 2012

Actually your hatred to apple to fit in with the rest of the phone arena people as you type on an iphone clearly made you not read the article. Apple is 80 and jc is 78. Hahahahahahahahahaha

6. Cynipap999

Posts: 138; Member since: Nov 15, 2012

uDidn't read the rest of the article, 'user satisfaction dropped' which means user diSsatiSfaction rose!! 'Hahahahahahahahahaha'

10. eisenbricher

Posts: 973; Member since: Aug 09, 2012

And you really love that, right?

12. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Apple will go down and down, we already see the hype getting less. I give them max 5 years and the iphone will be dead. Apple is behind the market with specs and innovation. People i know are getting rid of their iphones. Why you mau ask........because they are sick paying for small upgrades of the iphone.

23. sithvenger

Posts: 371; Member since: Aug 25, 2012

Man I hope we can revisit this post in 5 years

13. chrisjdon

Posts: 18; Member since: Dec 16, 2011

It was all a Matter of Time.

14. Droiddoes unregistered

LMAO, the only thing about this that surprises me is it took the iFans THIS long to realize apple has been selling them the same damn thing for years.

15. ogy_dogy

Posts: 453; Member since: Jun 29, 2012

Too bad for apple there wont be a Steve Jobs (RIP) to save their asses again...

16. tedkord

Posts: 17357; Member since: Jun 17, 2009

The only reason Jobs was able to save them the first time was that Bill Gates propped them up and saved them from bankruptcy.

21. Droiddoes unregistered

Yup. Gee, thanks a lot Bill LOL

17. tedkord

Posts: 17357; Member since: Jun 17, 2009

Dell have been a piss poor company for years. Check the horror stories at resellerratings.

19. drnggaj33

Posts: 127; Member since: Feb 29, 2012

i work for att and many times ppl that have iphone .they have to take there iphone for a week to test it because the audio doesnt work.if its any other phone we just exch the audio doesnt work. have to set appointment to exch ur phone thats stupid .like droiddoes said they been selling the same phone for yrs now ppl are starting to see now .besides the other ppl switching to iphone .they follow to much to get a iphone smh

20. InspectorGadget80 unregistered

Please don't give me that. Monday earlier this week i have soo many people complaining bout their iPods and Ipads won't activate or charge through itunes and their lines was so busy. couple of them have to return their Apple products because it won't activate through their itunes juke box.

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