Apple iPhone X was still on top of the smartphone world in March

Apple iPhone X was still on top of the smartphone world in March
Counterpoint Research released its list of the top selling smartphones during March, the latest data available. Remaining on top during the month was the Apple iPhone X, with 3.5% of the market. In second place, with 2.3% of global smartphone sales for the 31 days was the Apple iPhone 8 Plus. And for the first time in history, Xiaomi was the proud producer of the top selling Android handset, which for March was the Redmi 5A and its 1.8% share of sales. The latter narrowly beat out the Oppo A83 mid-range model.

Also in a virtual tie were Samsung's 2018 flagship phones. With 1.6% of the market each, the Samsung Galaxy S9 and Galaxy S9+ were the 5th and 6th top selling smartphones during March, respectively. Also grabbing 1.6% of sales was the Apple iPhone 7. That model, appropriately the seventh top seller in the month, was followed by its stablemate, the Apple iPhone 8 (1.4% share of sales). The Samsung Galaxy J7 Pro was next, also grabbing 1.4% of the market in the month, followed by the Apple iPhone 6. The golden oldie still managed to capture 1.2% of global smartphone sales in March.

According to Counterpoint, while the iPhone X remained the leader in the "ultra-premium" segment of the market, the Galaxy S9 and Galaxy S9+ gave Sammy a shot in the arm in that category. In the premium market ($600 to $800 price level), Samsung doubled its share of sales. Chinese manufacturers such as Oppo, Vivo, Xiaomi and Huawei were the winners in the mid and low-end tiers.

The low-end of the smartphone market ($100 to $199 price) picked up thanks to strong performances in that category by Samsung, Huawei sub-brand Honor, and Xiaomi. Those three names made up half the sales in that niche of the global market.

source: Counterpoint

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120 Comments

1. Papa_Ji

Posts: 806; Member since: Jun 27, 2016

From where did they get the number of unit sold.... Most is companies never tell the exact model sales number. Congratulation to Xiaomi for best 'value for money smartphones' and also Samsung for 'best overall smartphone'.

12. NateDiaz

Posts: 1084; Member since: Mar 03, 2018

Let me tweet Xiaomi and Samsung so they can collect their awards given by the infamous troll Papa_Ji.

2. midan

Posts: 2595; Member since: Oct 09, 2017

X came half year ago and it still sells better than just released S9/S9+ combined

11. NateDiaz

Posts: 1084; Member since: Mar 03, 2018

It will remain on top until the next iPhone comes out.

53. BLUEBLASTER

Posts: 919; Member since: Feb 23, 2014

To be fair people have been waiting a long time for a new iPhone design to upgrade. Since the 6. And it was worth the wait IMO.

68. worldpeace

Posts: 3102; Member since: Apr 15, 2016

I'm sure you didn't notice that S9 launched mid-march, it only have 2 weeks in that month (or less in some country) and yet it manage to get in top 5, lol.. I know your sheep brain can't handle it, but whatever..

95. khanhbee90

Posts: 17; Member since: Sep 03, 2015

If iPhone X had just released in mid-March, it would need only few days to sell much better than S9/S9+ combined, not even 2 weeks.

84. deleon629

Posts: 442; Member since: Oct 04, 2014

Of course it does. Between all the swiping and the stupid ar emojis, what else is this phone really good at doing for people accustomed to using a smartphone that's actually "smart" enough to normalize features that are on-par with some computers?

4. whatev

Posts: 2152; Member since: Oct 28, 2015

Apple king of the industry with 5 out of the 10 best selling phones worldwide :)

6. ijuanp03

Posts: 523; Member since: Dec 30, 2014

On a side note, Android is still on top of the smartphone OS in the world in March.

13. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Tissue for your tears? I never understood why the Android fanboys are proud to brag about $30 thin plastic crap sold at gas stations running Android - THAT is your biggest representative model type - Walmart budget phones that go for $30-$120 with Android Lolipop lmao.

17. Allday28

Posts: 333; Member since: Nov 19, 2010

I like to call them food stamp phones.

94. sissy246

Posts: 7027; Member since: Mar 04, 2015

That's funny because all the get your government phone here tents say get you iPhone free here.

64. Vokilam

Posts: 1140; Member since: Mar 15, 2018

I don’t hate android and I love Samsung phones but I’d like to tell those who keep claiming android against iOS. You can move a lot more rocks when you apply 1000 people vs 1. The fact that Apple (one company) governs around 15% of market by itself vs 85% divided among hundreds of companies AND its nearly all populated with expensive devices ($600+ ASP) vs android (unknown ASP), but even Samsung ($250 ASP) - android faithful really have no leg to stand when it comes to this argument. And if you argue against my unknown ASP for android, consider that Samsung is like 85% of all android market share - it gives you a clear picture what the rest of android oems are selling. Don’t Argue this guys. This is not debatable year after year.

85. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

"I don’t hate android and I love Samsung phones but I’d like to tell those who keep claiming android against iOS. " This is the equivalent of saying:"I don't hate asians, but......"

115. Vokilam

Posts: 1140; Member since: Mar 15, 2018

Did you read my post? Are you arguing my point, are you in agreement? What was the point of your post? You’ve wasted my time.

7. ahmadkun

Posts: 548; Member since: May 02, 2016

Most of the selling phones from apple but when the market share data is Out samsung on the top ! How come

19. Allday28

Posts: 333; Member since: Nov 19, 2010

Because it includes every single model of phone that Samsung makes, not just the top of the line S models.

26. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

It's because Apple only release very few phones, usually 2-3 phones a year, while Samsung release several times more new smartphones a year. If you only have a few models, then the models you do have is going to have higher sales figures than a competitor's models. However, since the competitor, which in this case is Samsung, is selling vastly more smartphone models, Samsung ends up selling significantly more smartphones than Apple in total. It's the same reason you don't see as many Android smartphones on a list like this as you would expect to see, since Android has around an 85% smartphone market share. The reason is that there is very few IOS devices to pick from, while Android has a massive amount of smartphones for you to pick from as a consumer. I think having options is the best possible thing for a consumer, and there is no lack of that with Android.

31. kiko007

Posts: 7493; Member since: Feb 17, 2016

“However, since the competitor” Samsung is not Apple’s competition in almost any regard or metric despite any narrative presented. Apple sells around 65% of the number of smartphones as Samsung, sure, but they do so at significantly higher margins. The ASP of the average Galaxy is $205. The ASP for the Apple is over 3x that at around $705. Eight out of every ten smartphones sold over $500 are Apple iPhones, leaving the remaining 20% to the entirety of the market. So yeah, Samsung is more a colleague to Apple than genuine competition for sales in reality. This is especially so in Apple’s given choice of market, the high-end, where literally no other OEM could facilitate such numerical superiority.

38. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Oh my god, you're going on a rant because i dared to call Samsung a competitor? For god sake dude. English isn't my native language, and i type out these messages without even proof reading, as it's just a random internet forum. How does a single normal word such as "competitor" trigger you this much? Are you really that much of an Apple fanboy that you jump to their defense over someone daring to call Samsung a "competitor" to them? Comeon dude, you're hitting radical levels of fanboyism. They sell within the same field, and they're aren't working together, meaning they're competitors. End of discussion. I'm not reading your rant that was triggered by a simple word.

41. kiko007

Posts: 7493; Member since: Feb 17, 2016

I find it ironic that the dude with three other excessive posts on this ONE article happens to be complaining about my "rant" despite it simply being a clarification. At it's base level, I suppose you could call Samsung's relationship with Apple competition. But in reality... they play in separate leagues.

44. sissy246

Posts: 7027; Member since: Mar 04, 2015

+100 Samsung is a competitor rather they like it or not.

82. Leo_MC

Posts: 6894; Member since: Dec 02, 2011

You know nothing about the economy. You know one of the reasons that Apple is one of the greatest companies ever? Because it follows it's visions, without caring about the others.

86. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Economy has nothing to do with this. Would you please take off your Apple-tinted glasses first, before you start reading something? You clearly haven't been able to comprehend anything i wrote, as you're replying to me with a response that is completely redundant to the context of my comments. The reason Apple makes a lot of money is very simple, it's down to profit margins. Apple products are always more expensive than their competitor's products, regardless of which type of product it is. Those products, while being more expensive, also typically come with less powerful hardware, which saves Apple money. This means that Apple products is very expensive for what you get, but Apple "loyalists" keep buying them, regardless of the fact that you're paying more for something that is actually worth less. Therefore Apple has massive profit margins compared to their competitors. Massive profit margins isn't a good thing for you as a consumer, it's a horrible thing. The fact that you don't get that is sad. You don't become richer from the company having large profit margins, you get poorer from it.

92. midan

Posts: 2595; Member since: Oct 09, 2017

"The reason Apple makes a lot of money is very simple," It is, they actually make products which people want to buy. Look how many iPhones there is on the top 10 list.

99. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

I have already explained why the top 10 list looks like it does, and if you had a little bit of brain, instead of all that Apple juice in your head, then you would easily be able to see why. Hint: Android has 100 Android phones for every iPhone. "It is, they actually make products which people want to buy." Your fanboyism is probably the most radical out of everyone here, even including that south korean guy. Android brands makes fantastic products, and there is no doubthing that, which is also why they're 85% of the smartphone market share. So this actually means that less people buy iPhones than the amount of people that buy Android products. I wouldn't be shocked if you made the stereotypical iSheep response of saying that people only buy Android products because they don't have the money for iPhones. It's such a laughable argument, since you could just buy older/used/refurbished iPhones. Lastly, Apple makes a lot of money, because they have ridiculous profit margins, as a result of their excessively expensive pricing, as i already explained, but you seem to be incapable of comprehending anything that doesn't suck Apple's Johnson.

102. midan

Posts: 2595; Member since: Oct 09, 2017

"Lastly, Apple makes a lot of money, because they have ridiculous profit margins, " No they do lot of money because high end devices have best profits and Apple is only company able to sell them average 40 million every single quarter. Do you really think that S9 doesn't have very high profit margins? If Samsung could sell 40 million galaxies every q they would do a lot profit and their ASP would be lot higher than $225.

103. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

You really have no clue, but that isn't surprising, as you're the biggest fanboy on this site. If you look at the actual profit margins as a percentage of the total price of the product, then Apple's profit margins is a lot higher. Furthermore, even if you look at just the high-end market, then you would see an iPhone X that costs 1000$, while a Galaxy S9 or Galaxy S9+ only costs 740 and 870$ respectively. The Galaxy S9 has more hardware feautures than the iPhone X, yet they cost less. If you look at the actual cost of producing the phones, then you will see that they cost around the same to produce, but the iPhone X is a lot more expensive. This means Apple makes a lot more per device, as a result of their excessive pricing, which is bad for the consumer, but great for a company. That's profits margins, and that's the kind of company greed that i'm talking about.

110. midan

Posts: 2595; Member since: Oct 09, 2017

I just leave this here.https://www.differencebetween.com/wp-content/uploads/2017/02/Difference-Between-Profit-and-Profitability-1.png Look how much Samsung profits have dropped after S3/S4 peak. That time Samsung collected 40% of market profits, so very high Again you won't make profit If you can't sell, why it's so difficult for you to understand?

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