Samsung is expected to post record 15% increase in smartphone shipments compared to the January-March quarter of last year, despite the post-holidays time being when consumers are with emptiest pockets. The estimates peg 28.2% market share for Samsung, and 22.4% for Apple, with the two brands holding half of the smartphone market hostage.
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This result stems mainly from revved up sales in the EMEA region, and the channel checks also indicate that "Samsung’s broad range of SKUs and price points has resulted in share gains within the growing pre-paid smartphone market.”
The estimates table shows that Samsung has chipped away from the smartphone market of everybody else but Apple and the Chinese brands Huawei and ZTE.
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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
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