1 minute-long Galaxy Alpha promo takes you through the design of Samsung's metal phone

1 minute-long Galaxy Alpha promo takes you through the design of Samsung's metal phone
That much can be said for sure: Samsung is very happy with how the super-thin Galaxy Alpha turned out. This can be seen by the amount of marketing spending targeted at promoting the phone, but also by the Samsung's tone when it comes to the Alpha. That's not surprising, for the metal-framed phone is a looker, at least from what we've seen so far.

Just how much of a looker, however, is up to everybody's taste, but Samsung wants to nevertheless make sure that either camp has had a good, long look at its new handset before it starts selling on a larger scale. Case in point: a new 1 minute-long promo that showcases the Alpha's design from up close. 

Samsung claims that the 2006 cardFon (SGH-P310) is what served for inspiration for the Galaxy Alpha, and we can see what it means, at least to a certain extent. According to the electronics giant, the most distinctive design characteristic of its new smartphone are its metal frame, its curved corners, and the finish. As some of you may have noticed, the chamfered frame is also kind of atypical, and Samsung claims that the reason for that is one of practical concern. More specifically, the company claims that the protruding corners on the four ends of the frame will make the Alpha more shockproof, as the impact will resonate on a larger area, thus potentially saving your phone from being totaled in a single drop. We're sure someone will put this to the test, but, until then, take a look at the promo below.




Related phones

Galaxy Alpha
  • Display 4.7" 720 x 1280 pixels
  • Camera 12 MP / 2.1 MP front
  • Processor Samsung Exynos 5 Octa, Octa-core, 1800 MHz
  • Storage 32 GB
  • Battery 1860 mAh(11h 3G talk time)

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39 Comments

1. chunky1x

Posts: 270; Member since: Mar 28, 2010

Dear Phone Arena; Samsung Galaxy Alpha's 15 minutes of fame is long gone. Time to move on. From; All of us.

13. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Meow?!?

28. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Yup So much noise and buzz about some NOT EVEN TOP-END Samsung device. But the "premium aluminium" can turn on the tech media "design-experts":), and make them wet.

32. Ashoaib

Posts: 3260; Member since: Nov 15, 2013

as I remember P310 was stainless steel not aluminum

33. engineer-1701d unregistered

Nope I love it I keep watching The videos over and over The specs need to be better bit god I miss that giant speaker up front cone on samsung , CEO fire old people bring young in give us speakers

37. engineer-1701d unregistered

I love this song who is it, I need to Shazam it. I think I'd they put this ad on TV for the USA they would sell allot of them to people not spec oriented

2. promise7

Posts: 894; Member since: Jul 03, 2013

Metal phone? Only the band around the phone is metal. A real metal phone is a HTC One M7/M8 and iPhone 5/5s.

5. hung2900

Posts: 966; Member since: Mar 02, 2012

Nope. Htc one and iPhone are more metal, not real coz the front isn't made from metal

8. promise7

Posts: 894; Member since: Jul 03, 2013

Yup, thanks for stating my point, HTC and iPhone are more metal.

15. tech2

Posts: 3487; Member since: Oct 26, 2012

Yes because they're unibody metal. For selecting a complete metal phone you have to deal with poor signal reception and non-removable battery. Its for consumers to decide if they want form or functionality.

38. SmartPhoneSpirit

Posts: 8; Member since: Jul 30, 2013

HTC one max is a metal phone and the the battery is user-replaceble

39. tech2

Posts: 3487; Member since: Oct 26, 2012

The battery is non-removable in One Max. http://www.gsmarena.com/htc_one_max-5704.php

22. Cicero

Posts: 1103; Member since: Jan 22, 2014

I feel here some fear!

21. buccob

Posts: 2949; Member since: Jun 19, 2012

But, but what if you put an Iron Maiden wallpaper on the Alpha? I bet it would be even more Metal...

29. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

"A real metal phone is a HTC One M7/M8 and iPhone 5/5s." You mean unibody sealed aluminium?? Right? Well,- no one buys such a BS if there is not Apple logo on it.

34. engineer-1701d unregistered

IPhone is not metal I tear them down and build them all the time. Tear one down and u will see

3. hboy857

Posts: 367; Member since: Jun 03, 2013

Galaxy Alpha is a complete failure. (sarcasm)

7. janno

Posts: 144; Member since: Aug 19, 2014

No need for sarcasm.

4. D.Lamore

Posts: 198; Member since: Aug 15, 2014

Nice phone

6. janno

Posts: 144; Member since: Aug 19, 2014

Huh? That phone is 80 percent plastic. How can you call it a "metal phone"? And in case you're wondering, yes it's the same cheap-ass plastic Samsung uses everywhere else. It's not the kind of plastic Motorola, HTC, Apple, Nokia, use in their higher-end phones.

25. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

"That phone is 80 percent plastic." And how exactly you calculate this??? LOL By the way, more aluminium doesn't mean better design. Knowing that aluminium is THE WORST material for smartphones EVER, the use of aluminium must be careful, with measure. Even Apple with iPhone5 cut the back to reduce some of the negatives. Right?

9. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Shiny is the catch here full stop.

10. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

I liked the design and the "protruding corners on the four ends of the frame will make the Alpha more shockproof", more metal is good but metal + carbon fibre will be much better IMO, so it would not give any cheap glossy plastic look.

11. spiderpig2894

Posts: 597; Member since: Jan 10, 2012

Can't really say that it is a metal phone but a metal-trimmed phone.

12. camera531

Posts: 346; Member since: Jun 30, 2012

Too bad it'll never hit the US. Thanks for giving us the finger, Samsung!

24. josh_dent910

Posts: 6; Member since: Oct 11, 2013

Now it's just like the rest of the world where we don't get half the things the US gets... Doesn't it suck :P

26. camera531

Posts: 346; Member since: Jun 30, 2012

What are you talking about?

35. engineer-1701d unregistered

We never get good phones in USA

27. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Not Samsung, but Apple is giving you the finger about Alpha in US.

14. HTCOE

Posts: 650; Member since: Nov 20, 2011

well i guess after the crappy material found in the S5 this is a way for them saying hey this is all the metal you guys are going to get lol

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