The target market for the G500 are users who want in-car navigation, Pocket PC and phone in one device. The device combines all the necessary features needed - superb GPS functionality, thanks to the SIRF III chipsets; Windows Mobile 5 operating system and interface, fast 400 MHz processor, and large/bright display. I do not see the lack of Wi-Fi as major drawback since it can be added as add-on card. The only major drawback of the G500 as it was with the M600 is the lack fast data such as EDGE.