The carrier is using the launch of the Pre as a sign that things have changed at Sprint. "Sprint is a very different company than it was 12 months ago," stated the firm's CEO and public face, Dan Hesse. "Palm Pre is the coming out party for the new Sprint. It is the perfect device that highlights all of the positive changes in our company, including our revolutionary Ready Now retail store experience, greatly improved customer care, unmatched value pricing plans and America's most dependable 3G network," continued the CEO. Sprint currently is the nation's third largest cellular carrier behind Verizon and AT&T, but ahead of T-Mobile.
The Sprint records being smashed by the Pre belonged to the Samsung Instinct. Last year the model was launched amid a huge advertising campaign and the touchscreen handset was compared favorably to the iPhone in Sprint's own commercials. While the Instinct was a sales success for Sprint, enough so that a sequel was produced, the subsequent release of the iPhone 3G took the wind out of the phone's sails. The Pre, however, is on another level entirely and most analysts expect Palm's new smartphone to hold its own against Apple's iconic device.
Palm Pre Specifications | Hands-on