Samsung's takeover of Heathrow Airport's Terminal 5 was blown out of proportion
While it sounds like a fabulous way for the manufacturer to spread the word about the model, the truth is that Samsung's "takeover" of the terminal has been over-exaggerated. After the U.K. press complained about the promotion, and nervous travelers expressed fears about getting confused, the airport released a statement that called the whole thing a "tongue-in-cheek campaign using the line: 'Terminal Samsung Galaxy S5'." Heathrow said that Samsung had merely rented some space for a promotional campaign.
To make it clear, Samsung is not taking over Terminal 5 at Heathrow, but is paying for advertising space that any other company could rent. The confusion took place because of Samsung's press release which said that Samsung was re-branding the terminal and would be taking over "the signage, wayfinding, website and every single digital screen at the UK's newest terminal to promote the launch of its iconic Galaxy S5 mobile."
11. Miracles (Posts: 490; Member since: 31 Aug 2013)
More they like they over-exaggerate their press release and technically LIED to everyone to create hype. Typical Samsung.
17. Miracles (Posts: 490; Member since: 31 Aug 2013)
Only tellin what im seein...I do own samsung products. Im no hater by any means. But they do that.
21. camera531 (Posts: 159; Member since: 30 Jun 2012)
Or maybe that was the plan until everyone freaked out and complained, so Samsung pulled back and scaled down the promotion.
23. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)
lmao. butthurt alert. three thirty three thirty. butthurt alert.
3. 0xFFFF (Posts: 2980; Member since: 16 Apr 2014)
"After the U.K. press complained about the promotion..."
I wish the US press wasn't the docile little servant of the corporations. Not that the UK press is some paragon of independence and ethics. But the US press is just so fascist that it's laughably tragic.
4. Tizen007 (Posts: 516; Member since: 07 Jan 2014)
God, looks like Sammy's got the world under its thumb if they can influence the neutral stance of the press.
6. Beijendorf (Posts: 311; Member since: 27 Aug 2013)
Having the press revolt against you is the exact opposite of having the press under your thumb.
24. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)
yet, it's all marketing. and successful marketing.
5. tech2 (Posts: 2045; Member since: 26 Oct 2012)
I think this whole news of confusion has done more marketing in UK then the actual ad campaign itself.
7. galanoth (Posts: 318; Member since: 26 Nov 2011)
Does everyone hate Samsung that much that they automatically jump to the worst case scenario?
8. ArtSim98 (limited) (Posts: 2738; Member since: 21 Dec 2012)
Heathrow is a FANTASTIC airport. Good Samsung didn't completely ruin a part of it :)
9. maherk (Posts: 898; Member since: 10 Feb 2012)
I had to stop there 3 times in the past 4 years, and every time I step there I feel like I am in a big jungle, I almost missed my plane last time I was there, and to make it worst, British airways lost my daughter's stroller. Anyways, anyone with a little bit of common sense would've realized that there is no way on earth a terminal would be renamed for couple of days.
10. Sauce (unregistered)
One word: Airport
12. tech2 (Posts: 2045; Member since: 26 Oct 2012)
Lol....how could you get lost for British Airways flight there is just one terminal (5) for BA. Enter the gates take a train to terminal thats it. :/
14. ArtSim98 (limited) (Posts: 2738; Member since: 21 Dec 2012)
BA uses 3 too. If I remember right, terminal 3 is for inside European flights and 5 for longer distance. At least that's how it was for me last summer.
But yeah it's almost impossible to get lost the routes are so well marked. All the walls and floors in the routes connecting terminals are in purple it's just so easy to follow
13. ArtSim98 (limited) (Posts: 2738; Member since: 21 Dec 2012)
I've been there twice and I was always so impressed by it. It's so clean and modern. And although it's one of the biggest airports in the world, I have never seen so quick security controls and everything was just so well organized. It might be the best airport I've been at!
16. maherk (Posts: 898; Member since: 10 Feb 2012)
I am not saying it sucks, of course it is one of the best, if not the best, I am just saying what I experienced. When I finally found my flight, they actually made us (me, my wife, and lil daughter) pass immediately without waiting since we have a baby with us.
20. tech2 (Posts: 2045; Member since: 26 Oct 2012)
lol....When you have to take a train to get your flight INSIDE an airport, its not called 'big' its GIGA-NORMOUS !!!!! :D
25. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)
lmaooooo. I would imagine you walking in, imagining sony ads and pics everywhere along with angel-ish light coming from above and calm opera music, then devilish SAMSUNG ads appear with metal music and a pigeon sh*ts on your head. what a life ey?
26. ArtSim98 (limited) (Posts: 2738; Member since: 21 Dec 2012)
Emm, that would be you, right? Just the other way of course. I'm not such a die hard fanboy as you hapoen to be. I would prefer an airport with as little adds as possible, and from as many different companies as possible.
27. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)
lmaoooo ohh yes I could notice that. spamming every Samsung article and being a butth*rt. And you say you're not a die hard fanboy? heyy did you get your Z2? ah never mind maybe when Z7 shows up next year.
28. ArtSim98 (limited) (Posts: 2738; Member since: 21 Dec 2012)
... You're brain power keeps on surprising me. You know there's a clear difference in being a fanboy of a certain company and not liking all of a certain companys products? I'm not butthurt at all. Instead I'm happy with what I have.
I'll get it tomorrow or Tuesday. I would have gotten it already, but apparently the carrier messed up my order.
19. PAPINYC (Posts: 2278; Member since: 30 Jul 2011)
If Apple did this at Heathrow planes would collide and digital screens would short-circuit, thereafter, Apple would release an official statement insisting that, "there is nothing wrong, you're just flying the wrong way!"