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Samsung to name Heathrow's Terminal 5 after the Galaxy S5 for a fortnight

Posted: , by Peter K.

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Samsung to name Heathrow's Terminal 5 after the Galaxy S5 for a fortnight

Imagine that you are not suffering from airsickness and hop on a plane to London. Chances are that your flight will be bound for Heathrow's Terminal 5, which is the largest free-standing structure in the UK and the busiest airport terminal in the country, but believe it or not, you may actually arrive at Terminal Samsung Galaxy S5 in the following weeks. Hold on a second... what on earth?

Yes, you got that right! As a part of an upcoming marketing campaign, Samsung is naming Heathrow's largest passenger terminal after its current flagship smartphone. Thus, instead at Terminal 5, passengers will depart from and arrive at Terminal Samsung Galaxy S5. All adjacent areas of the airport building, as well as all drop-off locations, gate rooms, and lounges, will feature a panoply of signs and some 172 digital screens that will promote the dust- and water-resistant Galaxy S5. Most of these signs will also urge visitors of the terminal to stop by the Dixons Travel stores across the building and test Samsung's flagship themselves.

"We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before," stated the VP of Samsung UK's Corporate Marketing department, Russel Taylor.

This one-of-a-kind marketing stunt will commence on May 19 and will continue for two straight weeks. Samsung is the first company that Heathrow has ever allowed to rebrand its largest passenger terminal in such an extensive way. Previously, Nokia and several others have rented vast areas of the large building for advertising purposes, but the giant from the Far East, which is also responsible for the unusual #GALAXY11 ad campaign, is literally operating in a league of its own.

source: Android Central via The Verge

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posted on 16 May 2014, 09:44

1. tech2 (Posts: 3487; Member since: 26 Oct 2012)

Wow...Borris Johnson must be in seriously need of money !....lol

posted on 16 May 2014, 09:44 8

2. Just.Saying (Posts: 132; Member since: 04 Apr 2013)

Now thats marketing. haters gonna comment, but remember, the fact that an advert struck a nerve means it has an impact. Well done samsung

posted on 16 May 2014, 09:45 4

3. blingblingthing (Posts: 580; Member since: 23 Oct 2012)

Great advertising.

posted on 16 May 2014, 09:48 1

4. Peeyushmalik96 (Posts: 75; Member since: 08 Jun 2013)

Seriously this is crazzzzyyyyyy!!!!!

posted on 16 May 2014, 09:55 3

5. AfterShock (Posts: 3698; Member since: 02 Nov 2012)

Not many can argue with Samsung's advertising money at work.

Wonder what they'll spend this year, it's going to be big. I've no problem with that, it's their money, it's just mind boggling the billions they can use on it.

posted on 16 May 2014, 10:59

6. deewinc (Posts: 395; Member since: 21 Feb 2013)

Samsung is crazy. They have placed giant display panels in Nairobi Kenya, on top of the city's landmark building, the KICC. The building is cylindrical and these giant display panels are visible from KMs away displaying SAMSUNG all round.

They had to pay millions for that. It also resulted into a court battle because the building is associated with the core aspect of independence of Kenya from Great Britain. Well, Samsung had to splash more money for an out of court settlement to have the advertising displays remain on the 32nd floor of the building.

posted on 16 May 2014, 17:19

10. sniperdroid (Posts: 146; Member since: 23 May 2013)

I saw that, I think it was pretty cool.

posted on 16 May 2014, 13:53

7. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)

Samsung is more than happy to pollute to make money.

posted on 16 May 2014, 15:02

8. jpd514 (Posts: 57; Member since: 08 Nov 2013)

That's COOL Marketing from Samsung.

Apple has to buy Beats Music for 3 billions to be half this cool. And 3 billions for Beat Music is more than 4 times the value of this company. Good try Apple.

Cool Samsung!

posted on 16 May 2014, 17:12

9. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)

Samsung FTW

posted on 16 May 2014, 19:36 1

11. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)

Someone give this guy some pom poms

posted on 16 May 2014, 19:51

12. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)

I can easily walk my way past those banners half awake but then again...

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