Samsung to name Heathrow's Terminal 5 after the Galaxy S5 for a fortnight


Imagine that you are not suffering from airsickness and hop on a plane to London. Chances are that your flight will be bound for Heathrow's Terminal 5, which is the largest free-standing structure in the UK and the busiest airport terminal in the country, but believe it or not, you may actually arrive at Terminal Samsung Galaxy S5 in the following weeks. Hold on a second... what on earth?

Yes, you got that right! As a part of an upcoming marketing campaign, Samsung is naming Heathrow's largest passenger terminal after its current flagship smartphone. Thus, instead at Terminal 5, passengers will depart from and arrive at Terminal Samsung Galaxy S5. All adjacent areas of the airport building, as well as all drop-off locations, gate rooms, and lounges, will feature a panoply of signs and some 172 digital screens that will promote the dust- and water-resistant Galaxy S5. Most of these signs will also urge visitors of the terminal to stop by the Dixons Travel stores across the building and test Samsung's flagship themselves.


This one-of-a-kind marketing stunt will commence on May 19 and will continue for two straight weeks. Samsung is the first company that Heathrow has ever allowed to rebrand its largest passenger terminal in such an extensive way. Previously, Nokia and several others have rented vast areas of the large building for advertising purposes, but the giant from the Far East, which is also responsible for the unusual #GALAXY11 ad campaign, is literally operating in a league of its own.


source: Android Central via The Verge

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12 Comments

1. tech2

Posts: 3487; Member since: Oct 26, 2012

Wow...Borris Johnson must be in seriously need of money !....lol

2. Just.Saying

Posts: 132; Member since: Apr 04, 2013

Now thats marketing. haters gonna comment, but remember, the fact that an advert struck a nerve means it has an impact. Well done samsung

3. blingblingthing

Posts: 945; Member since: Oct 23, 2012

Great advertising.

4. Peeyushmalik96

Posts: 75; Member since: Jun 08, 2013

Seriously this is crazzzzyyyyyy!!!!!

5. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Not many can argue with Samsung's advertising money at work. Wonder what they'll spend this year, it's going to be big. I've no problem with that, it's their money, it's just mind boggling the billions they can use on it.

6. deewinc

Posts: 455; Member since: Feb 21, 2013

Samsung is crazy. They have placed giant display panels in Nairobi Kenya, on top of the city's landmark building, the KICC. The building is cylindrical and these giant display panels are visible from KMs away displaying SAMSUNG all round. They had to pay millions for that. It also resulted into a court battle because the building is associated with the core aspect of independence of Kenya from Great Britain. Well, Samsung had to splash more money for an out of court settlement to have the advertising displays remain on the 32nd floor of the building.

10. sniperdroid

Posts: 146; Member since: May 23, 2013

I saw that, I think it was pretty cool.

7. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Samsung is more than happy to pollute to make money.

8. jpd514

Posts: 57; Member since: Nov 08, 2013

That's COOL Marketing from Samsung. Apple has to buy Beats Music for 3 billions to be half this cool. And 3 billions for Beat Music is more than 4 times the value of this company. Good try Apple. Cool Samsung!

9. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Samsung FTW

11. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Someone give this guy some pom poms

12. androiphone20

Posts: 1654; Member since: Jul 10, 2013

I can easily walk my way past those banners half awake but then again... http://cdn.memegenerator.net/instances/400x/33959446.jpg

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