ChatON can be run on Android, iOS, BlackBerry and bada OS devices, as well as on featurephones. Windows Phone was conspicuously missing from the news piece, but we will wait for the official presentation to see if it's included. ChatON should be showcased at the IFA Expo this week, and is supposed to go live in 120 countries and 62 world languages.
The service itself is not revolutionary, there are plenty of cross-platform messaging apps, like WhatsApp Messenger, but the sheer fact that it comes from Samsung shows how dedicated the manufacturer is to further differentiate itself in the mobile business, by slowly building its own ecosystem, and delivering on its promise to focus on software. Now if it could only get those new hires to start working on TouchWiz asap.
source: Samsung via SammyHub