A chart that accompanied the story shows that the entire tablet market has been experiencing a slowdown in sequential growth. From a 60.9% gain in tablets shipped from Q1 to Q2 this year, the estimated 18.7 million in total tablet sales world wide in the third quarter represents a 27.5% improvement in shipments from the previous three month period. To show how the Apple iPad 2 dominates this market, removing sales of Apple's tablet results in only a 10.1% gain in estimated sequential sales for the third quarter.
The tablet market might get a shot in the arm during the fourth quarter when the budget priced Amazon Kindle Fire gets launched. Set to be released on November 15th for $199.99, the Kindlle Fire makes extensive use of Amazon sold apps. content and cloud services.