Report: Smartphone Market to grow 38% in current quarter

3. hepresearch (unregistered) posted on 27 Jun 2012, 12:17 0 0

You may think it's boring, but here is what it could mean...

38% YoY smartphone market growth (title says market, article says sales, but market makes more sense in this context) means that smartphone saturation of the entire mobile market in Q2 last year was about 39%, and in Q2 this year it is now about 53%, and, if this trend holds, then next year in Q2 that will be 73%... this means that current feature or basic phone ownership marketshare must decline by roughly 47% in order to accomodate the 38% increase YoY of smartphones. That could mean that almost half of everyone who now owns a non-smart phone (like me... currently...) will likely buy a smartphone in the next year. That is a huge market transition over a very very relatively short period of time. This would make smartphone market saturation one of the fastest market trends in such a large market in history... ever. Smartphones will have become ubiquitous and dominant over market share in just two years (40% mark 'maturity' to 75% mark 'saturation' in what has to literally be record time).