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RIM creates "The Bold Team", a cartoon quartet that tells everyone to be Bold

Posted: , by Alan F.

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RIM creates
The Bold Team

The Bold Team

This New Year's Day, RIM asked people to send tweets to #BeBold discussing how they plan on being bold in 2012. From those responses, the company has created "The Bold Team", a quartet of cartoon characters with ordinary, everyday "powers". For example, there is GoGo Girl. She is the Achiever who saves the day with a brilliant strategy. According to her profile, she is clever, resourceful and a bit random. Next is Max Stone, the Adventurer. Max is tough, proud, wild and will face any challenge. Justin Steele is the Advocate and is Outgoing and kind. He is willing to stick up for his friends and uses Social Feeds in his spare time. Finally, there is Trudy Foreal, the Authentic. Trudy is described as being inquisitive and charming.

The idea here is that RIM users fit into one of the four categories. According to RIM, 31% of those who tweeted are Achievers, 27% are Adventurers,  24% are Advocates and 18% ate Authentic. Is this the type of marketing that is going to save the Canadian based manufacturer? Or is this another misguided attempt from RIM with the company focusing on the wrong thing. Will "The Bold Team" help save BlackBerry or is it going to require a fantastic OS in BlackBerry 10?

source: MobileSyrup

More Bold Team members

More Bold Team members



14 Comments
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posted on 30 Jan 2012, 22:04

1. kindabring (Posts: 4; Member since: 26 Jan 2012)


hahhaha...nice

posted on 30 Jan 2012, 22:09 2

2. remixfa (Posts: 14077; Member since: 19 Dec 2008)


wow.. umm.. at least they are appealing to the under 40 crowd... i think? reminds me of Super Why! lol

posted on 30 Jan 2012, 22:30

3. Orbitman (Posts: 110; Member since: 09 Oct 2011)


haha! that's exactly what I was thinking!

posted on 30 Jan 2012, 23:01

6. ageffner (Posts: 18; Member since: 27 Jan 2009)


Maybe they can get Alphabet pig to help spell "Q.N.X D.E.L.A.Y.E.D till 2013".

posted on 30 Jan 2012, 22:37 2

4. orielwindow (Posts: 101; Member since: 23 Sep 2010)


Pathetic.

posted on 30 Jan 2012, 22:46

5. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


RIM is targeting kids this time?

posted on 30 Jan 2012, 23:33 2

7. Jdub0323 (Posts: 9; Member since: 12 Jan 2012)


I agree that marketing is going to be needed to get them back in the game...but maybe they should focus on a product to market first. If they get a product worth marketing they are halfway there!

posted on 30 Jan 2012, 23:55 2

8. droidguy2323 (Posts: 55; Member since: 23 Sep 2011)


They need justin bieber, Rick Ross, lil wayne, and taylor swift to promote their. They gotta be more urban.

posted on 31 Jan 2012, 01:51 5

9. ilia1986 (unregistered)


Dear RIM.

If you haven't noticed until now - there is a thermo-nuclear war going on between Apple\iOS and Google\Android. There is no place for little cute cartoony characters which look like something out of Nickelodeon. This is serious business because whoever wins this war - will decide how our mobile phones are going to look like afterwards.

Sincerely yours
A spy on Apple's side on behalf of Android.

posted on 31 Jan 2012, 07:59

10. protozeloz (Posts: 5379; Member since: 16 Sep 2010)


at least is not like windows phoamy

posted on 31 Jan 2012, 09:14

11. cornerofthemoon (Posts: 518; Member since: 20 Apr 2010)


Perhaps they should have had a 5th character, "White Unicorn Man" who represents RIM's next operating system.

posted on 31 Jan 2012, 09:55

12. kshell1 (Posts: 1143; Member since: 05 Oct 2011)


in the impression that it will never see the light of day xD

posted on 31 Jan 2012, 12:23

13. Rayzin (Posts: 83; Member since: 27 Oct 2011)


I cannot think of a worse direction they could have gone... I can't help but laugh!

posted on 31 Jan 2012, 15:52

14. Bigbluetundra (Posts: 45; Member since: 03 Nov 2011)


So, when they read the employee comment card for how to fix RIM that said 'Hire a Superhero', they took it literally?

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