RIM creates "The Bold Team", a cartoon quartet that tells everyone to be Bold
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The Bold Team |
The idea here is that RIM users fit into one of the four categories. According to RIM, 31% of those who tweeted are Achievers, 27% are Adventurers, 24% are Advocates and 18% ate Authentic. Is this the type of marketing that is going to save the Canadian based manufacturer? Or is this another misguided attempt from RIM with the company focusing on the wrong thing. Will "The Bold Team" help save BlackBerry or is it going to require a fantastic OS in BlackBerry 10?
source: MobileSyrup
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14 Comments
2. remixfa posted on 30 Jan 2012, 22:09 2 0
wow.. umm.. at least they are appealing to the under 40 crowd... i think? reminds me of Super Why! lol
6. ageffner posted on 30 Jan 2012, 23:01 0 0
Maybe they can get Alphabet pig to help spell "Q.N.X D.E.L.A.Y.E.D till 2013".
7. Jdub0323 posted on 30 Jan 2012, 23:33 2 0
I agree that marketing is going to be needed to get them back in the game...but maybe they should focus on a product to market first. If they get a product worth marketing they are halfway there!
8. droidguy2323 posted on 30 Jan 2012, 23:55 2 0
They need justin bieber, Rick Ross, lil wayne, and taylor swift to promote their. They gotta be more urban.
9. ilia1986 posted on 31 Jan 2012, 01:51 5 0
Dear RIM.
If you haven't noticed until now - there is a thermo-nuclear war going on between Apple\iOS and Google\Android. There is no place for little cute cartoony characters which look like something out of Nickelodeon. This is serious business because whoever wins this war - will decide how our mobile phones are going to look like afterwards.
Sincerely yours
A spy on Apple's side on behalf of Android.
11. cornerofthemoon posted on 31 Jan 2012, 09:14 0 0
Perhaps they should have had a 5th character, "White Unicorn Man" who represents RIM's next operating system.
12. kshell1 posted on 31 Jan 2012, 09:55 0 0
in the impression that it will never see the light of day xD
13. Rayzin posted on 31 Jan 2012, 12:23 0 0
I cannot think of a worse direction they could have gone... I can't help but laugh!
14. Bigbluetundra posted on 31 Jan 2012, 15:52 0 0
So, when they read the employee comment card for how to fix RIM that said 'Hire a Superhero', they took it literally?
