RIM: BlackBerry 10 will change everything
While RIM CEO Thorsten Heins has been pounding the table for BlackBerry 10, on the invitation RIM might have given away its feelings about the do or die operating system that the future of the company is riding on. "Join us for an exclusive cocktail reception and presentation of BlackBerry 10 and get a sneak peek of the next generation mobile platform that will change everything," (emphasis ours) RIM boasts on the invitation.
Barack Obama was known to favor the device during his first campaign, although his passion for the device has apparently cooled.
Meanwhile, as we've documented, a number of U.S.companies like Yahoo have jumped ship from BlackBerry to the Apple iPhone or Android. The latest is U.S. government adviser Booz Allen Hamilton, which on Friday said it was shuttering its BlackBerry server and allowing its employees to switch to the Apple iPhone or an Android device.
Attendees to the November 7th event will have a chance to win a BlackBerry 10 phone or a 4G LTE enabled BlackBerry PlayBook. Which one would you choose?
source: RIM, BrandonSun via MobileSyrup
1. Nikolas.Oliver (Posts: 1260; Member since: 01 Jul 2012)
indeed, blackberry 10 will change their name from rim to rip
pikapowerize is coming
16. RapidCat (Posts: 340; Member since: 12 Jun 2012)
what do you mean?
manual blackbery book or another book?
because RIM is a company not a book !
45. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
its a saying!!
21. 2horserace (Posts: 3; Member since: 20 Oct 2012)
RIM couldn't survive another 3 month....
Their sales # in Europe and USA were almost over.
There were an article that most of RIM retailer in Europe and USA didn't sell even 1 BB in 3 month.
Even in Indonesia right now, reseller were moving from BB to android. Right now BB in Indonesia already lost it's prestige and it's call pembokat handphone and tante girang handphone
23. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
O no this is more bad news for RIM, migration! Good for Nicolas, bad for pikapowerize. Hoping BB10 will be a more open platform than WP8 & iOs6.
37. Droid_X_Doug (Posts: 4735; Member since: 22 Dec 2010)
RIM's decision to delay the BB10 release to 1Q2013 is probably a death knell for them. They just don't know it at the moment. In the U.S., corporate accounts are testing replacements to BBs. Once they have satisfied themselves the replacement meets their requirements, they move just like Booze did. And Yahoo! did before Booze. You can see the profile in the collapse in BBs market share in the U.S. Once the U.S. govt. finishes its acceptance testing in 2013, RIM's U.S. marketshare will lose another 1 million users. Sad to say, but 2013 will be the year RIM ceases to be relevant in the U.S.
It is unfortunate, but in the U.S., RIM is a dead man walking.
8. KFear (Posts: 119; Member since: 06 Feb 2012)
10 will more than likely be impressive. But why would buyers join what is practically a brand new ecosystem? IOS has a massive following for "average" users that want lots of apps and simple UI (also think it makes them look cool). Android is for more advanced users that like customization and an open operating system. The main point I want to make is that these OS's are developed and have improved a TON over time. RIM's worst enemy is TIME. Just look at Windows Phone...a great OS but with little market share. They were too late in the game. It will take WP another 5 years to catch up. Blackberry...8.
It's too late for RIM
13. Stoli89 (Posts: 333; Member since: 28 Jun 2010)
I don't think it will take that long for WP to establish itself as a viable third ecosystem. I do think it will take a few years for it to reach the sheer number of apps in Apple's App Store, but the number of quality/popular apps have arrived and/or will come much sooner than this.
The biggest challenge to RIM is that it is now competing directly with MS for that third slot; for enterprise, MSFT is also well equipped and sitting on a lot more cash to make this happen. MS's OS also shares a common kernel/base across its portfolio of OS's, from PC to Smartphone. This is a massive advantage for a better consumer experience and for enterprise.
I really find it hard to fathom how RIM will be able to succeed here against such well armed/financed opponents (Apple, Google, MSFT).
BB10 may very well be a terrifc OS. So was WebOS, and Maemo...and Meego. Clearly, a great OS doesn't guarantee a successful ecosystem. RIM is also far behind on services, location based assets and other key differentiators that are just now becoming key for the ever more savy consumer.
9. antmiu2 (Posts: 149; Member since: 19 Jun 2011)
it WILL change everything!! they either succeed or go bankrupt
10. gallitoking (Posts: 4571; Member since: 17 May 2011)
Apple changed everything with the iphone4 and now will RIM... good luck
26. kingpet13 (Posts: 139; Member since: 02 Feb 2012)
Sadly I had to thumb your comment up, bc even though you have to troll about apple, u are the only person with respect for rim. I am ashamed of my fellow fandroids for stooping lower than a troll and calling RIM dead. +1 to you.
36. androiddownsouth (Posts: 598; Member since: 02 May 2012)
The fact is that RIM IS likely dead. Could they recover? Sure, and having iOS, Android, WP8, and BB10 all quality operating systems would be nothing but win for the consumer, but I doubt the market will support 4 top end OS's. Time will tell.
43. kingpet13 (Posts: 139; Member since: 02 Feb 2012)
The thing is RIM doesn't have to be a high market share OS to be a high quality OS. Just look at Symbian. It never had solid market share, yet it was successful and gave the consumer another choice. It also was very innovative. That is what I want RIM to be. I don't want it to RIP I want it to replace the now dead Symbian. Remember, 5 years ago there was no room for Android to gain marketshare.
44. androiddownsouth (Posts: 598; Member since: 02 May 2012)
I don't disagree. That said, recovery from being the smartphone of choice for pretty much all business and government to almost nothing is going to be one hell of a mountain to climb. It is possible, and I hope they do rebound, it's just hard to see it happening without at least a minor miracle. Until we see BB10 for ourselves, it's all speculation at this point.
12. TheDarkKnight (banned) (Posts: 88; Member since: 12 Oct 2012)
Ok...... Now am excited... But not sure if I can trust them....
14. StreetNerd (Posts: 684; Member since: 08 Dec 2010)
u want BB10? good luck waiting till march 2013 :')
20. 2horserace (Posts: 3; Member since: 20 Oct 2012)
and RIM will go bankrupt in February 2013...
17. mikesantai (unregistered)
It will change "Research in Motion" into "Rest in Motion"
18. TheDarkKnight (banned) (Posts: 88; Member since: 12 Oct 2012)
I would give you 2 likes if I could!
29. mikesantai (unregistered)
thanks bro :)
42. maxout (Posts: 32; Member since: 20 Oct 2012)
the pro-bb users are leaving in 90's thinking they are still in the HOT BB-ZONE lols. I thought my first PC in 1998 was cool to yet i don't miss it now. learn to adapt to new gen devices and technologies or eat dust.
19. 2horserace (Posts: 3; Member since: 20 Oct 2012)
A third place in a 2 horse race is a LOSER.
There's no place for 3rd place in mobile OS.
It's either Android or iOS.
RIM/RIP and Winblows 8 is the first and second looser.
46. Glim12808 (Posts: 344; Member since: 26 Oct 2011)
Even the Olympics gives out medals for 3rd place. It's called "Bronze Medal" in case you don't know! You are actually a LOSER! LOL!
22. verty (Posts: 43; Member since: 07 May 2012)
Why are people so anti competitive. I just do not share the negative vibe that some people project-Kfear and stoli89. Lets look at their effort and appreciate them. I for one love the BB platform(yes I'am an ardent andriod fan) and they do some things way better than ios or andriod. All in all we are the ones at the benefiting end. Imagine a world with only ios and you can preview the slaves that we would be. For that alone I salute all other ecosystems. And I look forward to improved market share for Windows and BB10 and even Jola. They all deserve to survive for without them there would be no foundation for ios and Andriod. Nuff said
38. KFear (Posts: 119; Member since: 06 Feb 2012)
That's not what I was aiming at at all. I like Blackberry. I would LOVE for WebOS to still be around as well. But, in a market based on trends, fads, and the latest and greatest being the "best" for only a few months, it's just too late for RIM. What they have created, at least from what i've heard, is innovative but NOT what will sell more than a few million units.
It's just too late for them. I work and travel through a few different Sprint locations in my area. People buy mostly on popularity. Blackberries aren't popular. A new OS won't change this for many years to come
25. cornerofthemoon (Posts: 416; Member since: 20 Apr 2010)
I'm sure that BB10 will do to RIM what webOS did for Palm.
28. slaggyb (Posts: 160; Member since: 19 Oct 2011)
I can't wait for the first bb10 smartphone to lunch. It be very interesting with a lot of potential. I love my bb playbook and my 9900 bold and I be among the first to preorder the first qwerty bb10 next year..
Long live RIM!!!!..
30. Aeires (unregistered)
RIM fills an important niche, a hard one to obtain an even harder to overcome if you're the competition. RIM isn't going anywhere, they just won't be the top dog in the mobile wars. Because of the niche they fill, they don't need to be.
33. roldefol (Posts: 2855; Member since: 28 Jan 2011)
That's what we thought about Commodore/Amiga in the early 90s. It turned out there was no place for a 3rd ecosystem so long as 1st and 2nd place fill every customer's needs. As iOS, Android and WP8 become more enterprise-friendly, the niche that still *needs* BB will dwindle further.
I've already seen this at my workplace. The middle management BB users switched to iPhones last year. Customers like them are unlikely to switch back. It's just too late for RIM.
32. wizzardtech (Posts: 59; Member since: 12 Mar 2012)
Too late. The majority of BB user already jumpship to iOS or Android. Its gonna be
very hard to convince themselves to return once you get used to the iOS or Android ecosystem. Within a few months other companies are launching there superphones like
Lumia 920, HTC One x+, LG Nexus with specs even better than the galaxy s3. I dont think they have a chance. Goodluck!!
34. shirtlessrabbit4 (Posts: 39; Member since: 07 Oct 2012)
I'm rooting for Bb! The bb10 phone preview looked so bada$$!
39. maxout (Posts: 32; Member since: 20 Oct 2012)
How will they change "everything"? there are 5 quad core devices coming out for Android in Q4-2012. Windows is not giving up. IOS/Iphone just smashed the market.
what the hack BlackBerry going to do next? introduce a first touchscreen device? i say they should rather go sell berry's at local flea-market.
BB is living on an oxygen supplied buy the DUMB companies who offer their employee's this 18th century devices and disregard to upgraded them at 2yr contract end. I work for one of them and yes i do carry one of these animal device unfortunately.
Cant wait for those QuadCores to comeout.. thats gona be good one.. !!
41. eve6er69 (Posts: 1; Member since: 20 Oct 2012)
What's with all the negativity for rim? And whats with all the love for other operating systems. People fail to realize they are only out there for your money. They don't care about anything you like they just care about what they know you will like in order for you to buy it.
I have an iphone and a blackberry 9900 and I chose the blackberry over the iphone mainly because what I do with a phone is mainly talk/text and email. Nothing does that more efficiently than a blackberry. I choose not to be buried or attached to a phone because it has a certain few apps.
Bb10 will be a nice fluid ui and when my contract is up I will try one mainly because my BlackBerry has never let me down so they keep my business.
People talking about phones is turning into people talking about religion. No matter what you say your always wrong unless you have the same device.
47. Jurdiales (Posts: 101; Member since: 10 Oct 2012)
That notice could be great... 2 years ago, btw, Blackberry has a strong market here in Mexico...
50. speckledapple (Posts: 873; Member since: 29 Sep 2011)
I think it will change things. It will be a four way race emerging with iOS, Android, Windows Phone 8, and BB10 all fighting for clients. However, who will be in the lead is up for debate but just wait and see.
51. nadar.bsm (Posts: 32; Member since: 13 Jul 2012)
release the BB10 now then it may change the everything....
52. jack1059 (Posts: 72; Member since: 31 Mar 2012)
Pretty much crunch time for blackberry. They've delayed launching the new os for what I assume is good reason. People can't wait however and it's hurting them. Though they are looking like they're making all the right moves with developers, government / businesses, and carriers. Time though is not on their side.
53. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
its actually a good decision for BB10 to be release on 2013...why? RIM dont have that much money to advertise BB10 and its devices along with Microsoft, Apple and Google...
these 3 has tons of money to advertise their devices and products... so i think q1 2013 will be a good start!