x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • Over 40% of dissatisfied Apple Watch owners would buy the next-gen model

Over 40% of dissatisfied Apple Watch owners would buy the next-gen model

Posted: , by Alan F.

Tags:

Over 40% of dissatisfied Apple Watch owners would buy the next-gen model
According to a survey of 330 dissatisfied Apple Watch owners, a majority of those who aren't happy with the timepiece gave it enough time to see if would grow on them. 55% of the 330 said that they waited two or more weeks before deciding to stop wearing it. 17% knew within days that the watch was not for them, and 28% gave up on it within two weeks. 50% of the unhappy Apple Watch Sport owners have since stuffed their device in a drawer, while 65% of the unhappy Apple Watch owners did likewise.

So why was this group of 330 dissatisfied with their Apple Watch? Good question. 67% of them said that it ran too slowly, while 89% couldn't find the value in the watch. 80% thought that the functionality was too limited, and 59% complained that the battery didn't last long enough. 63% found that tilting the watch to get the time was an annoyance and 51% thought that the Apple Watch was too hard to use.

33% of those surveyed said that they bought the Apple Watch to evaluate it from a technology standpoint. While 36% of the 330 dissatisfied Apple Watch buyers say that they don't own the device anymore, 11% still wear it regularly and 19% wear it "somewhat" regularly. Interestingly, one-third of the respondents said that they no longer wear any watch on their wrist after giving up on Apple's smartwatch.

Despite being dissatisfied with their purchase of the Apple Watch, an incredible 41% said they were likely or very likely to purchase the next version of the Apple Watch. There has been some speculation that the next version of the timepiece will be a stand-alone model that won't need to pair with an iPhone to make/take calls.


source: Wristly via AppleInsider

67 Comments
  • Options
    Close




posted on 30 Nov 2015, 22:50 31

1. zig8100 (Posts: 227; Member since: 13 Dec 2012)


Lol of course they will. Apple caters to idiots

posted on 30 Nov 2015, 22:59 8

4. contender (banned) (Posts: 29; Member since: 30 Nov 2015)


you better put on a flame suit cause its just got real with that comment

posted on 30 Nov 2015, 23:25 4

13. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


This is a group of unsatisfied people... Did you miss the point that this is different from those that are satisfied? You do realize that this group does not include even ONE person who bought an Apple watch and was satisfied? They only surveyed the ones that answered: "no I was not satisfied (please continue with the rest of questions)" in question #1. How else can this be explained to you? Satisfied people that bought an Apple Watch were NOT included in this survey.

Did you know there are also unsatisfied group that bought android devices... did you know that there are people who were unsatisfied with an android device bought another one? So by your logic, Android manufacturers also "cater to idiots"....

Think first....

posted on 30 Nov 2015, 23:47 2

15. contender (banned) (Posts: 29; Member since: 30 Nov 2015)


He's just another android peasant don't entertain him stay humble we apple users don't entertain such nonsense

posted on 30 Nov 2015, 23:53 9

16. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


shut up dude... your nature of posts make me cringe.... get a better hobby...

Impersonating some religious derivative of an iFan isn't fooling anyone...

posted on 01 Dec 2015, 00:10 4

18. contender (banned) (Posts: 29; Member since: 30 Nov 2015)


If you cringe over a post on phonearena I suggest you seek medical attention why don't you put down the pizza and diet coke and actually do somthing with yourself #keyboardswarrior

posted on 01 Dec 2015, 00:21 6

19. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


Hey, I enjoy tech sites like PA, but I dont impersonate others - this is for discussing mobile tech, not play dress-up like a little girl... you're littering the forums.... And it's annoying...

I cringe because others trolls like you, actually site your posts to act like real iOS users are like that

posted on 01 Dec 2015, 00:34 3

23. contender (banned) (Posts: 29; Member since: 30 Nov 2015)


The funny part is you keep responding to my post, I simply stated my opinion on this article then you go ahead and insult me is this what has become of phone arena so much negativity If I wish to trolling let me troll but you do not have to respond , it brings you below down to my level I hope you learned somthing today I shall not entertain you no more

posted on 01 Dec 2015, 00:51 6

27. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


That's just it, you aren't leaving an opinion either biased or unbiased, based on all your 12 posts you did nothing but redicule an iOS user by acting like a religious Apple nutcase - which is insulting and it makes everyone's experience on PA a worse one (all because you cannot understand why iOS devices are liked by so many people). I'm only trying to stop you from doing this garbage. It really is annying. I hope you learned something today, hopefully you'll grow up on your next post.

posted on 01 Dec 2015, 21:53

59. TechieXP1969 (Posts: 8344; Member since: 25 Sep 2013)


Maybe he isn't acting, I know the rest of your aren't acting. So what makes him any different?

Just curious?

posted on 01 Dec 2015, 21:37

55. TechieXP1969 (Posts: 8344; Member since: 25 Sep 2013)


No, you usually start it.

posted on 01 Dec 2015, 21:40

56. TechieXP1969 (Posts: 8344; Member since: 25 Sep 2013)


Though you are right in principle here is where you are wrong.
It doesn't matter that they were disdatisfied. The point was even though they were, 40% said they still would buy the next model.

posted on 02 Dec 2015, 03:42

64. engineer-1701d (Posts: 3259; Member since: 13 Mar 2014)


thats 330 of what could and is 1.5 million unhappy iwatch idiots sucking on the apples before they matured

posted on 02 Dec 2015, 03:44

65. engineer-1701d (Posts: 3259; Member since: 13 Mar 2014)


do u think they contacted every watch own and asked them this no just a handful i guarantee its 1 million upset users if not more

posted on 02 Dec 2015, 10:30

66. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


What do you think percentage wise of unsatisfied android watch customers? Wanna bet real money it's a lot higher?

posted on 02 Dec 2015, 03:40

63. engineer-1701d (Posts: 3259; Member since: 13 Mar 2014)


good job shapple you now made people hate watches all together mission accomplished

posted on 30 Nov 2015, 22:52 18

2. shiftt (Posts: 333; Member since: 03 May 2015)


That that proves the point that Apple doesn't make good- let me rephrase... the best products.. They just have a loyal fan base.. Good night

posted on 30 Nov 2015, 22:59

5. contender (banned) (Posts: 29; Member since: 30 Nov 2015)


2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth

posted on 30 Nov 2015, 23:09 9

7. Fallen1 (Posts: 283; Member since: 14 Nov 2014)


Said no one ever... aside from the actual revenue

posted on 01 Dec 2015, 02:33 7

31. kudus (Posts: 35; Member since: 23 Oct 2014)


yeah Apple become rich & succes cus of iSheep like you.

posted on 01 Dec 2015, 05:53 1

45. 47AlphaTango (Posts: 272; Member since: 27 Sep 2015)


LOL. What about me? I have an android phone. An ipod touch. And a windows device. What would you call me then?

posted on 01 Dec 2015, 12:54

52. natypes (Posts: 1079; Member since: 02 Feb 2015)


Transplatformed

posted on 01 Dec 2015, 21:40

57. TechieXP1969 (Posts: 8344; Member since: 25 Sep 2013)


Blessed

posted on 01 Dec 2015, 00:05 2

17. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


If you read the source article you'll also find the omited part. Here let me help you out:

"Wristly, which in a recent study found Apple Watch to have a 97 percent satisfaction rate among owners, polled more than 330 users who were ultimately dissatisfied with their purchase"

So they polled 11,000 people, found 97% (10,670) were satisfied, then made a big deal out of the 3% who weren't....

And all you trolls are eating it up... (probably going to link to this article for years)...

posted on 01 Dec 2015, 00:30 1

21. nodes (Posts: 681; Member since: 06 Mar 2014)


just save your time, sir.
these peoples don't understand what this article is about.

posted on 01 Dec 2015, 02:48

33. Macready (Posts: 831; Member since: 08 Dec 2014)


The "big deal" is that almost half the unhappy users would buy one again.

That's indeed quite ... interesting, from a loyalty point of view. Especially if you notice that most of those don't wear the device anymore. Money to burn....

posted on 01 Dec 2015, 02:57

34. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


Do the math: 40% of 3% that are unsatisfied --that's 1.2% of all Apple Watch buyers (how is that a big deal)... I bet bigger percentage keep buying android or Samsung even thought they were unsatisfied with their device......

or they liked it enough to give it a second try when Apple releases and upgraded version 2.0

posted on 01 Dec 2015, 03:05 1

35. Macready (Posts: 831; Member since: 08 Dec 2014)


No, that's not how it works. The reason for this follow up survey is that Wristly themselves wanted to eliminate the positive bias that stems from the 97%, simply because people are more likely to take the time to fill out their questionnaire if they are happy.
In other words, they themselves acknowledge that the 97% number is likely far from representative, but delving into the smaller negative response, gives a more detailed insight.
http://fortune.com/2015/11/10/apple-watch-stopped-wearing/

And as for Android, Android users have a large variety of makers and phones to choose from, with very different user experiences. Apples and oranges comparison. Not to mention the fact that it's unlikely that a large chunk of those "unhappy" Android users would throw the costly device into a drawer after a few weeks, only to buy the next one up.

posted on 01 Dec 2015, 03:29

37. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


So, 97% say they're satisfied with their Apple Watch, and 3% say they're not, out of which 40% of that 3% isn't so unsatisfied that they'd give it a try again when Apple puts out an upgraded version.... And somehow, we should all concentrate on the 1.8% that say they're unsatisfied to a point that they wouldn't buy one?

I'm missing your point... Do you think that apple should just drop making Apple watch? and make something concentrating on only 1.8% (that wouldn't buy the next one)?

Are you avoiding the real picture here? 97% are happy what Apple made (mind you, it's the best selling smartwatch to date - so compared to any other smartwatch - this is a HUGE number).... But lets concentrate on a mere 1.8% that wouldnt buy one again and ruin the experience for the next 95%+ line of consumers.

The only value the "follow up" survey has - is to satisfy a curiosity blip that is irrelevant in the real world! Lets find out how Gear S or Gear S2, or Moto 360 satisfaction ratings doing and ask them?

For the sake of a debate (I got nothing to do tonight, as you can see): Why are all the trolls eating this up as if it's actually 40% or whatever that are unsatisfied with Apple watch when it's only 3% or 1.8% that would never buy one again? Whats your take on that?...

posted on 01 Dec 2015, 03:57 2

40. Macready (Posts: 831; Member since: 08 Dec 2014)


"And somehow, we should all concentrate on the 1.8% that say they're unsatisfied to a point that they wouldn't buy one? "

Clearly, statistics aren't your expertise or you wouldn't ask this question related to positive bias....

What you call "the real picture", isn't a reliable one for the reason already mentioned by the source of the number. Yes, even if the positive outcome of a research cannot be reliable due to bias, the negative response or more specifically, the sub gradations and answers within that group, *can* (not the same as will) be. If you don't understand that concept, I advise you to do more research on the subject of statistics in general, rather than making unsubstantiated and uninformed claims.

posted on 01 Dec 2015, 04:06 1

41. Macready (Posts: 831; Member since: 08 Dec 2014)


A hint: the follow up research stems from the acknowledgement that the first one (with the 97% "positive" number) wasn't representative because it didn't reach the full scale of the "negative" group due to bias. Therefore they actively reached out to the latter group through a whole different method for a more detailed analysis of their thoughts, reason why you can't tie numbers from both researches together to begin with.

posted on 01 Dec 2015, 04:19

42. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


...because it didn't reach the full scale of the "negative" group due to bias..." -- what bias? where?

I agree not much detail is given, but from what we are given, there's an overwhelming positive ratings for the apple watch. But the trolls on this article are acting as if the 3% of unsatisfied customers IS the entire group of Apple Watch owners... That's all I'm trying to clear up.

If you insinuate that there's a margin of error that it could be more than 3% of unsatisfied owners, by that logic that same margin of error could be applied to the satisfied owners and make that 3% even less.

The logic behind this, if you read, many find it not enough features for example - well, after trying it in the store, asking all the questions they wanted, maybe even did the research online, then they buy a $350 device, and after that find it lacking features - that makes no sense - didnt the consumer know what features (which are quite a lot) are available on the device? So, yes there's a lot of moving parts to this, and it would be impossible to point to exact numbers - but this survey did ask what seems to be 11,000 people and of them 330 that were unsatisfied, but half weren't that disappointed that they would actually buy again...

Why is it so wrong for these "unsatisfied" owners of a first gen Apple Watch to give it a shot again with next version? That's what the article is about - isnt it?

posted on 01 Dec 2015, 06:11

47. Macready (Posts: 831; Member since: 08 Dec 2014)


"what bias where?"

Dit you actually read the comments from Wristly themeselves? Are you denying the findings of the researches who did .. the research that you like to quote (97%)?

I didn't imply a simple margin of error being the reason or problem at hand, I quoted Wristly's acknowledgement of a positive (not negative) bias being the reason for the secondary research quoted in this article. Two completely different things that do not warrant the fallacy of stating there must therefore be an equal negative bias as well.

Seems like I'm talking to a wall here though. Do come back once you understand statistics.

posted on 01 Dec 2015, 06:21 2

48. Macready (Posts: 831; Member since: 08 Dec 2014)


Oh and the fact you're still trying to tie the numbers of the 2 researches together in an effort to make your argument work, reinstates what I wrote above. You read the number 330 and 97% from the earlier report, thus assumed the total population of the initial research was 11,000.

Wrong, it was 2,300. That should have rung a few bells already.
http://fortune.com/2015/11/10/apple-watch-stopped-wearing/

posted on 01 Dec 2015, 06:31

49. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


I'm not making any effort to make any argument work... I'm basing my points on numbers reported....

And the link you gave me is written by Philip Elmer-DeWitt, not Wristley. You can clearly see he's trying to refute the entire thing and it's only a few sentences long with bunch of assumptions - not facts. Give it a rest. People like their Apple Watch and are satisfied. If Wristley admits they made a mistake - how do we know they're not making a mistake again?

Unless you got another study that contradicts anything.. you're trying too hard with that lame link you provided...

posted on 01 Dec 2015, 22:03

60. TechieXP1969 (Posts: 8344; Member since: 25 Sep 2013)


Dude those guys will never be wrong even when you show them in black and white.

posted on 01 Dec 2015, 22:24

62. TechieXP1969 (Posts: 8344; Member since: 25 Sep 2013)


Best selling? Based on what fact? Apple has yet to release anybnumbers. If it was doing well wed have them. Isn't that what u al say of others?

Here is have a better way of knowing what is selling. When I go to Xsport, I mostly see FItbits. As the maker says, the Apple Watch has not even dented their sales.

I've seen Gear, Gear S, Gear Fkt, Motorola 360, Pebble and some cheap knocksoff,but I haven't seen one Apple Watch beyond an apple store or a glass case. I have never seen anyone wearing one.

In fact as I recall, many actors who paid for the $10,000 ones don't wear them either.

Best selling? Have you seen one in the wild? I haven't so please explain how something that is best selling can hide sonwell.

Dude I live in the 3rd largest city in the USA. There are 4 apple a stores with 30 miles of my address and yet I have not seen a single one beingworn.

Those cheesy bright colored wristbands would be a cliue.

posted on 01 Dec 2015, 12:55 1

53. natypes (Posts: 1079; Member since: 02 Feb 2015)


Point still stands. You're too biased to see it. Why don't you just stay on 9to5 Mac?

posted on 01 Dec 2015, 21:50

58. TechieXP1969 (Posts: 8344; Member since: 25 Sep 2013)


Like the same thing you do with Android numbers?

You're probably right on some level, but you guys like tonplaybwith percentages too. Need a recent example?

How about the big deal you all made about the 3% difference in power usage of the chips made by Samsung vs TSMC? Remember that?

Even after showing you information that showed that on many levels said tests was fmawed, you all still ran with the numbers claiming Samsung made the worse chip of the two.

Even after Apple said the difference was well within the margin of error.

But see it just shows how much of a hypocrite you guys are. When numbers aren't inyoirbfavor, you will defend to your death. But when the numbers are against the ones yo7bhate, then you again will stand up and try to bash them continously.

Dude. We understood the facts it simple. It doesn't matter who all were satisfied at al. The point was simple, those who weren't still said they would buy the next generation model. It doesn't frikkin matter of it was one.

They are no less of a human than anyone.
I bought the first and original Gear. I was dissatisfied. Guess what, I didn't buy the G2. I did buy the Gear S, but it isn't a 2nd Gen device.

The big deal here is you can't handle jokes and criticism of Apple. Why? You all criticize Google and Android and we deal with it.

I don't defend a company when they are dead wrong. I will defend if what you bare saying is wrong. Like now.

posted on 01 Dec 2015, 05:52

44. 47AlphaTango (Posts: 272; Member since: 27 Sep 2015)


Well it's because they haven't release the second gen. of iwatch and samsung has lead to this one because of its User interface. Maybe, this march. They will announced a second gen. iwatch.

posted on 30 Nov 2015, 22:52 2

3. HumbleJ06 (Posts: 30; Member since: 10 Aug 2015)


Not shocking at all to hear that!

posted on 01 Dec 2015, 05:55

46. 47AlphaTango (Posts: 272; Member since: 27 Sep 2015)


Me too. I knew that the S2 will beat the first iwatch because of its better UI. And the software and hardware contents for the device is too many than the iwatch could offer. Plus. it can be used on non-samsung device which is good.

posted on 30 Nov 2015, 23:02 2

6. HumbleJ06 (Posts: 30; Member since: 10 Aug 2015)


But why wasn't the headline over 50% are unlikely to try the next model?

posted on 30 Nov 2015, 23:21 11

10. netizen (Posts: 52; Member since: 31 Oct 2011)


Because it is so outrageous that over 40% of any body of ANY other dissatisfied customer WOULD buy again! Only Apple customers will still line up to pay outrageous prices for something they were already dissatisfied with on their prior purchase... You see now why they have earned the name iSHEEP!!

posted on 30 Nov 2015, 23:32

14. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


Because no one bought an android device after they found it to be bad, right?

posted on 01 Dec 2015, 00:28 8

20. netizen (Posts: 52; Member since: 31 Oct 2011)


With Android you can buy Samsung, Motorola, HTC, LG and many other brands. You can choose which style and feature set you want to match your likes. With Apple you just have what Apple decides they want you to have.. no choice. Dissatisfied Samsung Android owners can choose among many other manufactures and many devices with different features you can't do that with Apple. You get what they decide they want you to have... take it or leave it. BIG difference.

posted on 01 Dec 2015, 00:32 1

22. nodes (Posts: 681; Member since: 06 Mar 2014)


in the end it's still the same Android OS just different theme.
apps that you download from the Play Store look the same regardless of what brand you are using.

Dissatisfied Apple owners can choose among many other manufacturers and devices too, what is your point?

if you don't like Android then just buy another Android?
what an interesting logic.

posted on 01 Dec 2015, 22:09

61. TechieXP1969 (Posts: 8344; Member since: 25 Sep 2013)


That was stupid
Here is where your logic is flawed.
Many people may or may not associate Android to a brand. Some may not like one ohms approach with android, which is why Sony, LG and Motorola aren't doing as well as the approach most Donnie which is Samsung TOUCHWIZ approach the one most like to hate but sales show it loved.

Those who actually don't like android don't own Android devices.

posted on 01 Dec 2015, 00:47

26. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


What makes you think that Apple users can't just buy an android or Windows or BB device? I'm just saying that Apple Watch is one product that people don't mind buying again because they trust Apple. Do you really think that a Samsung Galaxy s4 owners who weren't satisfied never bought a Samsung Galaxy s5?

For crying out loud... Look what I'm replying to and the context of my reply. This is not about who chooses iOS or android, my post meant to contradict the owners of a certain product, even if dissatisfied still give the next version a chance. What is wrong with that? Stop taking things out of context and follow the debate like an adult.

posted on 01 Dec 2015, 01:28

29. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


I just reread your post #10... and I got another answer for you:

The "40%" you're referring to is actually 40% of a 3% of all surveyed apple watch buyers. So, technically it's 1.2% of all Apple watch buyers that will add to the massive 97% of owners that were already satisfied and most likely buy another apple watch...

Just a thought...

posted on 01 Dec 2015, 10:31 1

50. HumbleJ06 (Posts: 30; Member since: 10 Aug 2015)


@Netizen comment 10 - Not really that outrageous! Thinking outside of Apple Watches, I previously purchased Samsung television's that left me dissatisfied. So, when purchasing new flat panel televisions, I purchased LG televisions, but only after doing a lot of research. When I wanted to purchase a new 4K television I went back to Samsung although dissatisfied with older Samsung television models. I went with what I felt was the best available after doing more research. So in my opinion the story should be that more than 50% say they will not try a next version of the Apple Watch. In my case, after being dissatisfied with Samsung television purchases in the past I never thought I would be highly unlikely to purchase the next version of Samsung television. I use research to choose what I think is best for me. But if someone feels the next Apple Watch is for them even though dissatisfied with the 1st model, so be it.

posted on 01 Dec 2015, 00:58

28. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


Reply to HumbleJ06:

Because this article only talkin about the 3% of Apple Warch owners that found it in satisfying - the are not part of the 97% that is actually satisfied with the device. (Read the source are tickle by Wristley).

posted on 01 Dec 2015, 10:41

51. HumbleJ06 (Posts: 30; Member since: 10 Aug 2015)


Reply to AlikMalix - Please read my reply to Netizen #50. I am not really concerned that only 3% Apple Watch users were dissatisfied. I still see the graph that says over 50% of those dissatisfied would be unlikely to purchase the next version. That is a bigger story than the 40% who would still purchase the next Apple Watch.

posted on 02 Dec 2015, 10:34

67. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


I know - I was just reminding blind haters that we're talking about sub-3% still. Not the entire Apple Watch owners.

posted on 30 Nov 2015, 23:12 1

8. AlikMalix (Posts: 5053; Member since: 16 Jul 2014)


I guess they're not as "unsatisfied" as the writers want you to believe.

posted on 30 Nov 2015, 23:16 4

9. netizen (Posts: 52; Member since: 31 Oct 2011)


Baaa Baaa Apple herds them to the trough.....

posted on 30 Nov 2015, 23:22 3

11. zeeBomb (Posts: 1779; Member since: 14 Aug 2014)


Apple using dem GTA glitches to accumulate money...dang.

posted on 30 Nov 2015, 23:24 1

12. UncleSamWantsYou (banned) (Posts: 36; Member since: 10 Jun 2015)


Proud to these educated patriotic buyers. America will always be with you

posted on 01 Dec 2015, 00:35 5

24. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


Lol isheep at its finest. You would think that they would learn how to avoid things that burn you but I guess not in itard land. Lol

posted on 01 Dec 2015, 00:44 4

25. StanleyG88 (Posts: 231; Member since: 15 Mar 2012)


One thing you have to say about the iSheep, they are an obedient lot.

Want to comment? Please login or register.

Latest stories