The ad goes on to mention that the Samsung Galaxy S5 offers faster downloads, allowing the user to "download the world in an instant." And perhaps the most practical feature in the commercial is the IP67 certification. This allows the phone to be submerged for up to 1 meter (3.2 feet), for as long as 30 minutes, and emerge unscathed.
The ad shows a carefree Galaxy S5 owner watching the screen on his new pride and joy get covered with water. Instead of heading for the Rice A Roni (the ad was filmed in San Francisco, after all), our hero wipes the phone dry on his shirt, and is good to go.
The Samsung Galaxy S5 launches today in approximately 150 countries.