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New Samsung Galaxy S5 ad focuses on the 16MP camera and the IP67 certification

Posted: , by Alan F.

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New Samsung Galaxy S5 ad focuses on the 16MP camera and the IP67 certification
The latest ad produced by Samsung for its flagship Android phone, shows off the Samsung Galaxy S5's new 16MP camera, and the phone's IP67 certification. Perhaps sensing that the rear-facing camera could be the Achilles heel of its rival, the HTC One (M8), the Korean manufacturer goes right to the 16MP shooter on the back of the device to promote a faster auto-focus. The faster that your subject for a picture is in focus, the faster you can snap the shutter, which allows the user to "capture life in a blink."

The ad goes on to mention that the Samsung Galaxy S5 offers faster downloads, allowing the user to "download the world in an instant." And perhaps the most practical feature in the commercial is the IP67 certification. This allows the phone to be submerged for up to 1 meter (3.2 feet), for as long as 30 minutes, and emerge unscathed.

The ad shows a carefree Galaxy S5 owner watching the screen on his new pride and joy get covered with water. Instead of heading for the Rice A Roni (the ad was filmed in San Francisco, after all), our hero wipes the phone dry on his shirt, and is good to go.

The Samsung Galaxy S5 launches today in approximately 150 countries.



source: Samsung

15 Comments
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posted on 11 Apr 2014, 07:52 7

1. MarkArigayo (Posts: 240; Member since: 18 Dec 2013)


Samsung, the King of Advertisement.

posted on 11 Apr 2014, 08:04

6. sgodsell (Posts: 1433; Member since: 16 Mar 2013)


Every phone should be water resistant or water proof. Like the xperia Zx line of devices, current Motorola droid line up and moto x and g.

posted on 11 Apr 2014, 09:48

9. Diazene (Posts: 129; Member since: 01 May 2013)


no current motorola devices are waterproof, or even water resistant

posted on 11 Apr 2014, 08:46

8. Napalm_3nema (Posts: 1271; Member since: 14 Jun 2013)


Bloomberg Businessweek is begging to differ, today.

posted on 11 Apr 2014, 11:13

14. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


The best thing is not the Advertisement, but that have WHAT TO ADVERTISE/

(not POS like HTC)

posted on 11 Apr 2014, 07:54 7

2. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


I tried the Galaxy S5 today, I wasn't really wow'ed by the phone tbh, I was more wow'ed by the Oppo N1. But what I like about the S5 is the material that they use on the back, it feels quite nice, no cheap feeling; it feels compact as well, and I like the new UI. Samsung, you did a good job, but you can do better.

Nice ad btw.

posted on 11 Apr 2014, 07:58 2

3. hassoups (Posts: 383; Member since: 06 Jun 2013)


You can't watch a Samsung ad without wanting one I swear. Take notes, HTC, take notes.

posted on 11 Apr 2014, 08:00

4. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


No, their ads are quite blah blah blah blah blah blah, so it's blah blah blah blah blah blah, the phone is also blah blah blah blah blah blah. So, blah blah blah blah blah.

Don't know what I'm talking about? Go ask the internet.

posted on 11 Apr 2014, 08:07 1

7. hassoups (Posts: 383; Member since: 06 Jun 2013)


http://cheezburger.com/4777806080

posted on 11 Apr 2014, 11:09

13. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


What notes to take HTC???????

If HTC want to make ads, must first to have something to advertize. Right?
ALUMINUM??? LOL We started to get nauseous of this "90% premium aluminum"BS (the worst material for smartphones, though)

posted on 11 Apr 2014, 08:02 5

5. StraightEdgeNexus (Posts: 3617; Member since: 14 Feb 2014)


This is how you make ads. Not cringe worthy and bragging about weakpoints cough ultra cough.

posted on 11 Apr 2014, 10:49

10. DnB925Art (Posts: 415; Member since: 23 May 2013)


I know exactly where that is in SF, that's the Cable Car's California Street Line. You only get that view of the Transamerica Pyramid from that Cable Car route, as opposed to the Powell/Hyde line or the Powell/Mason line. SF is such as beautiful city and glad I grew up there.

posted on 11 Apr 2014, 11:01

11. DnB925Art (Posts: 415; Member since: 23 May 2013)


Oops nevermind, I watched it again, he's actually not on a real Cable Car, but a fake "motorized" Cable Car that is used for the sightseeing tours of the city. That was the first shot of the Cable Car in the ad. In another shot in the ad, he's on an actual Cable Car, where you see another Cable Car following him later on in the ad.

posted on 11 Apr 2014, 11:06

12. DnB925Art (Posts: 415; Member since: 23 May 2013)


The view from the actual Cable Car in the ad (later on in the ad) is on the California Line, and that's the Nob Hill district in the background.

posted on 11 Apr 2014, 11:35

15. networkdood (Posts: 6326; Member since: 31 Mar 2010)


Not bad - but their prior commercials that subtly and not so subtly showed off what their phone could do as opposed to what iphone does not do was much better...

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