So why bring up Hurley and Chen? Because the duo has created a new app for iOS that allows users to take 16 second video clips using their Apple iPhone. The 16 seconds beats out by one second the length of an Instagram video and tops the six second loops you can create on Vine. The new service, called MixBit, also allows you to stitch together 256 clips to create an hour long film that can be shared on social networking sites like Facebook, Twitter and Google+. Additionally, MixBit offers more intricate editing tools than Instagram while Vine doesn't offer editing on its video loops.
While the new video clips for Instagram and Vine have proved to be popular, Laura Krajecki, chief consumer officer of the advertising company Starcom MediaVest Group, said that neither app offers users the chance to edit together their clips. "Create an app that lets people edit it, and that’s where people are going to go," she said, speaking about the market in general and not just MixBit.
Besides the ability to stitch together videos, another major difference between MixBit and the other two apps is that on MixBit, the video are posted anonymously and others cannot comment on what they viewed. Eventually, that will change. According to Hurley, "Everyone wants to be recognized."
Download Mixbit on iOS
source: MixBit, NewYorkTimes via FierceMobile