x PhoneArena is hiring! Reviewer in the USA

Microsoft still unsure how to name its mobile devices

Posted: , by Alan F.

Tags :

Microsoft still unsure how to name its mobile devices
While Microsoft has decided to name the Nokia Devices and Services division Microsoft Mobile Oy, it will not be using the name as a brand on Lumia phones and tablets, and on Asha phones as well. Microsoft has licensed the Nokia name for ten years as part of its acquisition, which allows Microsoft to continue to sell current Nokia Lumia models without having to change the name of the devices.

Microsoft Mobile Oy is the name of the Microsoft subsidiary that has purchased Nokia Devices and Services. Microsoft even sent out a letter to vendors, requesting that invoices be sent out in this name. But the gang at Redmond is still trying to come up with a new name for its smartphones.

You would think that Microsoft would want to keep the Lumia name since that brand is almost synonymous with the platform. We are pretty sure that you can rule out a return of the Microsoft KIN brand to the smartphone world. Nokia had also started thinking about using branding instead of numbers. Witness the Nokia Lumia Icon at Verizon. Surely Microsoft will continue down that path. T-Mobile is expected to brand the Nokia Lumia 635 as the Nokia Monarch.

One possibility is the use of the Microsoft Surface name. Microsoft has done a good job marketing the name for its line of tablets. Whether you like the slates or not, whenever you hear the Surface name, you do think about a Microsoft mobile product. Last September, there was speculation that Microsoft had produced prototypes of a Microsoft Surface phone.

source: Fortune

62 Comments
  • Options
    Close






posted on 27 Apr 2014, 16:33 6

1. SAO101789 (Posts: 123; Member since: 10 Feb 2014)


Mokia cx

posted on 28 Apr 2014, 01:58 2

45. tusshharish (Posts: 342; Member since: 23 Oct 2012)


They should put thier big logo on back of each nokia phone........... No need to logo on front......... In front of phone their should be nokia logo............

posted on 28 Apr 2014, 05:14

52. Wiki_jaan (Posts: 704; Member since: 24 Jun 2012)


moke-ya

posted on 27 Apr 2014, 16:34 4

2. kaikuheadhunterz (Posts: 1157; Member since: 18 Jul 2013)


They should stick with Nokia's way of naming the devices, and then add their own line-up alongside it. At the very least I can easily differentiate between the different devices,.

posted on 27 Apr 2014, 21:25 5

38. nokia12 (Posts: 519; Member since: 19 Nov 2013)


Alan F ,, They have licensed nokia name for 10 years but that is applicable only to Feature phones ( other than asha phones like nokia 100 etc.. ) they can use Nokia name for existing phones like nokia lumia 930 , nokia lumia 1020 etc that have already been produced BUT BUT BUT they cannot use the Name "NOKIA" on the new mobiles that will be launched,, they can use Lumia branding but they cannot use :"NOKIA" name on it.. Please correct it
So it will be either called Lumia xxx or Microsoft Lumia xxx
but not Nokia Lumia xxx

posted on 28 Apr 2014, 05:05

50. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


What a Dilemma lol? clueless priceless

posted on 28 Apr 2014, 05:34

53. sip1995 (Posts: 1592; Member since: 07 Feb 2014)


Correction...Nokia says that Microsoft BOUGHT the right to use the "Nokia" logo on the future Windows Phones.

posted on 27 Apr 2014, 16:34 5

3. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)


Whatever they brand them with, fewer people will buy Microsoft vs. Nokia.

posted on 27 Apr 2014, 16:46 2

6. MR-H- (Posts: 116; Member since: 10 Apr 2014)


For sure i won't be buying any from Nokia unless they make an Android version.

posted on 27 Apr 2014, 18:17 1

22. sip1995 (Posts: 1592; Member since: 07 Feb 2014)


lmao...go get a Nokia X.

posted on 27 Apr 2014, 18:53 6

26. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)


The Nokia X is not real Android. More like Windroid.

posted on 27 Apr 2014, 20:15 1

33. deewinc (Posts: 322; Member since: 21 Feb 2013)


Windroid on MOKIA

posted on 28 Apr 2014, 01:34 1

43. MR-H- (Posts: 116; Member since: 10 Apr 2014)


That's low end cheap, i would love a highend Nokia Android PureView.

posted on 28 Apr 2014, 05:14

51. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


Lamoooo its the worst android phone out there

posted on 28 Apr 2014, 05:35 1

54. sip1995 (Posts: 1592; Member since: 07 Feb 2014)


If you don't like it, don't buy it.

posted on 28 Apr 2014, 23:52

60. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


Of course I wont.

posted on 27 Apr 2014, 16:38 3

4. XperiaFanZone (Posts: 2146; Member since: 21 Sep 2012)


I'd prefer them using numbers after "Lumia". The Icon should have been 929.

posted on 27 Apr 2014, 17:58 1

17. wolfsaviorzx (unregistered)


I hate the numbers. Confusing for most users. Everyone knows IPhone 5 and Galaxy S 5. Lumia 930 is the flagship now? who the hell would know other than Nokia fans and people who research.

posted on 27 Apr 2014, 18:21 4

24. sip1995 (Posts: 1592; Member since: 07 Feb 2014)


Me and my friends...

posted on 27 Apr 2014, 18:50 2

25. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


Except you

posted on 27 Apr 2014, 16:43

5. NokiaFTW (Posts: 2072; Member since: 24 Oct 2012)


Microsoft Lumia 930 or Microsoft Surface 930. Those would be pretty cool names.

posted on 27 Apr 2014, 16:48 2

7. MR-H- (Posts: 116; Member since: 10 Apr 2014)


Or what about; MSN940,MSN1030,MSN1530,MSN,,,,,,,,,?

ML940,ML1030,ML1530///?

posted on 27 Apr 2014, 17:45 2

14. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


930 is not launch by ms. Its launch by Nokia. And its name is Nokia Lumia 930.

posted on 27 Apr 2014, 21:26

39. Napalm_3nema (Posts: 2227; Member since: 14 Jun 2013)


It shouldn't be launched by anyone. I got rid of my 1520 because it was too big and I was holding out hope for a ~5" version of the 1520. What do they deliver? A bland downgrade with no microSD slot, no Glance, and less style.

posted on 27 Apr 2014, 17:03

8. Liveitup (Posts: 1798; Member since: 07 Jan 2014)


I think that they should stick with Nokia Lumia naming scheme but if not I think they should just go with Lumia name however I like the Lumia names as opposed to numbers. I think Lumia Icon for eg sounds pretty cool but numbers can work also or maybe a mixture of both names and numbers, in addition they should develop a Surface line to go along with the tablets similar to Ipad or Nexus lines.

posted on 27 Apr 2014, 17:04 1

9. galanoth (Posts: 425; Member since: 26 Nov 2011)


Microkia

posted on 27 Apr 2014, 17:14 6

10. _Bone_ (Posts: 2155; Member since: 29 Oct 2012)


"Nokia"

posted on 27 Apr 2014, 17:30 1

11. Calm_down_mon (Posts: 43; Member since: 12 Dec 2013)


Mokia ftw

posted on 27 Apr 2014, 17:33 1

12. jack123 (Posts: 194; Member since: 07 Jan 2013)


Just make Lumia the brand itself with Microsoft logo upfront. They may not keep the Nokia name.

posted on 27 Apr 2014, 17:44

13. Lt.Green (Posts: 397; Member since: 13 Mar 2014)


Keep 'Nokia', change 'Lumia', remove '# combination'

Want to comment? Please login or register.

Latest stories