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Microsoft still unsure how to name its mobile devices

Posted: , by Alan F.

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Microsoft still unsure how to name its mobile devices
While Microsoft has decided to name the Nokia Devices and Services division Microsoft Mobile Oy, it will not be using the name as a brand on Lumia phones and tablets, and on Asha phones as well. Microsoft has licensed the Nokia name for ten years as part of its acquisition, which allows Microsoft to continue to sell current Nokia Lumia models without having to change the name of the devices.

Microsoft Mobile Oy is the name of the Microsoft subsidiary that has purchased Nokia Devices and Services. Microsoft even sent out a letter to vendors, requesting that invoices be sent out in this name. But the gang at Redmond is still trying to come up with a new name for its smartphones.

You would think that Microsoft would want to keep the Lumia name since that brand is almost synonymous with the platform. We are pretty sure that you can rule out a return of the Microsoft KIN brand to the smartphone world. Nokia had also started thinking about using branding instead of numbers. Witness the Nokia Lumia Icon at Verizon. Surely Microsoft will continue down that path. T-Mobile is expected to brand the Nokia Lumia 635 as the Nokia Monarch.

One possibility is the use of the Microsoft Surface name. Microsoft has done a good job marketing the name for its line of tablets. Whether you like the slates or not, whenever you hear the Surface name, you do think about a Microsoft mobile product. Last September, there was speculation that Microsoft had produced prototypes of a Microsoft Surface phone.

source: Fortune

62 Comments
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posted on 27 Apr 2014, 16:33 6

1. SAO101789 (Posts: 123; Member since: 10 Feb 2014)


Mokia cx

posted on 28 Apr 2014, 01:58 2

45. tusshharish (Posts: 341; Member since: 23 Oct 2012)


They should put thier big logo on back of each nokia phone........... No need to logo on front......... In front of phone their should be nokia logo............

posted on 28 Apr 2014, 05:14

52. Wiki_jaan (Posts: 703; Member since: 24 Jun 2012)


moke-ya

posted on 27 Apr 2014, 16:34 4

2. kaikuheadhunterz (Posts: 720; Member since: 18 Jul 2013)


They should stick with Nokia's way of naming the devices, and then add their own line-up alongside it. At the very least I can easily differentiate between the different devices,.

posted on 27 Apr 2014, 21:25 5

38. nokia12 (Posts: 324; Member since: 19 Nov 2013)


Alan F ,, They have licensed nokia name for 10 years but that is applicable only to Feature phones ( other than asha phones like nokia 100 etc.. ) they can use Nokia name for existing phones like nokia lumia 930 , nokia lumia 1020 etc that have already been produced BUT BUT BUT they cannot use the Name "NOKIA" on the new mobiles that will be launched,, they can use Lumia branding but they cannot use :"NOKIA" name on it.. Please correct it
So it will be either called Lumia xxx or Microsoft Lumia xxx
but not Nokia Lumia xxx

posted on 28 Apr 2014, 05:05

50. StraightEdgeNexus (Posts: 3270; Member since: 14 Feb 2014)


What a Dilemma lol? clueless priceless

posted on 28 Apr 2014, 05:34

53. sip1995 (Posts: 821; Member since: 07 Feb 2014)


Correction...Nokia says that Microsoft BOUGHT the right to use the "Nokia" logo on the future Windows Phones.

posted on 27 Apr 2014, 16:34 5

3. 0xFFFF (Posts: 3064; Member since: 16 Apr 2014)


Whatever they brand them with, fewer people will buy Microsoft vs. Nokia.

posted on 27 Apr 2014, 16:46 2

6. MR-H- (Posts: 116; Member since: 10 Apr 2014)


For sure i won't be buying any from Nokia unless they make an Android version.

posted on 27 Apr 2014, 18:17 1

22. sip1995 (Posts: 821; Member since: 07 Feb 2014)


lmao...go get a Nokia X.

posted on 27 Apr 2014, 18:53 6

26. 0xFFFF (Posts: 3064; Member since: 16 Apr 2014)


The Nokia X is not real Android. More like Windroid.

posted on 27 Apr 2014, 20:15 1

33. deewinc (Posts: 157; Member since: 21 Feb 2013)


Windroid on MOKIA

posted on 28 Apr 2014, 01:34 1

43. MR-H- (Posts: 116; Member since: 10 Apr 2014)


That's low end cheap, i would love a highend Nokia Android PureView.

posted on 28 Apr 2014, 05:14

51. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


Lamoooo its the worst android phone out there

posted on 28 Apr 2014, 05:35 1

54. sip1995 (Posts: 821; Member since: 07 Feb 2014)


If you don't like it, don't buy it.

posted on 28 Apr 2014, 23:52

60. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


Of course I wont.

posted on 27 Apr 2014, 16:38 3

4. XperiaFanZone (Posts: 1311; Member since: 21 Sep 2012)


I'd prefer them using numbers after "Lumia". The Icon should have been 929.

posted on 27 Apr 2014, 17:58 1

17. wolfsaviorzx (unregistered)


I hate the numbers. Confusing for most users. Everyone knows IPhone 5 and Galaxy S 5. Lumia 930 is the flagship now? who the hell would know other than Nokia fans and people who research.

posted on 27 Apr 2014, 18:21 4

24. sip1995 (Posts: 821; Member since: 07 Feb 2014)


Me and my friends...

posted on 27 Apr 2014, 18:50 2

25. akki20892 (Posts: 3473; Member since: 04 Feb 2013)


Except you

posted on 27 Apr 2014, 16:43

5. NokiaFTW (Posts: 2023; Member since: 24 Oct 2012)


Microsoft Lumia 930 or Microsoft Surface 930. Those would be pretty cool names.

posted on 27 Apr 2014, 16:48 2

7. MR-H- (Posts: 116; Member since: 10 Apr 2014)


Or what about; MSN940,MSN1030,MSN1530,MSN,,,,,,,,,?

ML940,ML1030,ML1530///?

posted on 27 Apr 2014, 17:45 2

14. akki20892 (Posts: 3473; Member since: 04 Feb 2013)


930 is not launch by ms. Its launch by Nokia. And its name is Nokia Lumia 930.

posted on 27 Apr 2014, 21:26

39. Napalm_3nema (Posts: 939; Member since: 14 Jun 2013)


It shouldn't be launched by anyone. I got rid of my 1520 because it was too big and I was holding out hope for a ~5" version of the 1520. What do they deliver? A bland downgrade with no microSD slot, no Glance, and less style.

posted on 27 Apr 2014, 17:03

8. Liveitup (Posts: 1237; Member since: 07 Jan 2014)


I think that they should stick with Nokia Lumia naming scheme but if not I think they should just go with Lumia name however I like the Lumia names as opposed to numbers. I think Lumia Icon for eg sounds pretty cool but numbers can work also or maybe a mixture of both names and numbers, in addition they should develop a Surface line to go along with the tablets similar to Ipad or Nexus lines.

posted on 27 Apr 2014, 17:04 1

9. galanoth (Posts: 320; Member since: 26 Nov 2011)


Microkia

posted on 27 Apr 2014, 17:14 6

10. _Bone_ (Posts: 2129; Member since: 29 Oct 2012)


"Nokia"

posted on 27 Apr 2014, 17:30 1

11. Calm_down_mon (Posts: 35; Member since: 12 Dec 2013)


Mokia ftw

posted on 27 Apr 2014, 17:33 1

12. jack123 (Posts: 65; Member since: 07 Jan 2013)


Just make Lumia the brand itself with Microsoft logo upfront. They may not keep the Nokia name.

posted on 27 Apr 2014, 17:44

13. Lt.Green (Posts: 376; Member since: 13 Mar 2014)


Keep 'Nokia', change 'Lumia', remove '# combination'

posted on 27 Apr 2014, 17:49 2

15. sip1995 (Posts: 821; Member since: 07 Feb 2014)


Microsoft bought the right to use "Nokia" name on Lumia phones.

posted on 27 Apr 2014, 17:54 5

16. akki20892 (Posts: 3473; Member since: 04 Feb 2013)


If they didn't use Nokia name then their money on this will be waste. They should keep Nokia name and back side below write "by Microsoft"

posted on 27 Apr 2014, 17:59 4

18. sip1995 (Posts: 821; Member since: 07 Feb 2014)


Agreed, but they can just put the Microsoft name at the booting screen.

posted on 27 Apr 2014, 19:53 1

30. cc3493 (Posts: 155; Member since: 06 Jul 2013)


Yeah, like google did with motorola "a Google company"

posted on 27 Apr 2014, 22:09

40. sprockkets (Posts: 1178; Member since: 16 Jan 2012)


Which btw, is gone now, and says "Android powered" instead.

posted on 27 Apr 2014, 18:00

19. wolfsaviorzx (unregistered)


Start calling it the Lumia 4 / Lumia 4 Camera / Lumia 4 Basic / Lumia 4 Pro / Etc. along with the Surface 4 and Surface Pro 4 next year. Simple to the point.

posted on 27 Apr 2014, 18:06

20. sip1995 (Posts: 821; Member since: 07 Feb 2014)


Jeeez.

posted on 27 Apr 2014, 18:17 2

21. wallor (Posts: 2; Member since: 12 Feb 2010)


Can somebody please explain to me who buys windows phones and why. Because i cant get the logic really. It's hard for me to understand except maybe for the camera in Nokia and that's all.

posted on 27 Apr 2014, 18:19 5

23. sip1995 (Posts: 821; Member since: 07 Feb 2014)


Can you explain me why are you on a Windows phone topic, cuz all i see is that you're just TROLLING.

posted on 27 Apr 2014, 18:53 4

27. brrunopt (Posts: 508; Member since: 15 Aug 2013)


Better looking , more fluid and stable ...

why buy an android ?

posted on 28 Apr 2014, 07:14

56. jroc74 (Posts: 4783; Member since: 30 Dec 2010)


Better looking....opinion...

More fluid....I will give you that...but....being more fluid didnt help Apple and it isnt helping WP. And that gap has shrunk with each release of Android.

Stable....lets look at some examples of that:

Windows Vista
Win ME
Early versions of Android.

None of these things really exist for current users anymore. Meanwhile XP just had support ended for it this month.

If Android was as unstable as some made it to be.....it wouldnt be gaining market share year after year. And please dont use the cheap argument...because there are plenty of cheap WP phones out now. That are .....like you say...better looking, fluid, stable.

No one really wants WP right now....maybe that will change in the near future. What you say and what the general public want seem to be 2 different things.

posted on 28 Apr 2014, 09:11

58. elitewolverine (Posts: 1601; Member since: 28 Oct 2013)


Better looking while an opinion counts, he did not ask for tech specs he ask simply why.

Stable: Examples, sure third note 3, still crashes weekly, yesterday crashed during polaris and netflix usage. I could state more but that would take way to much space.

Win Me? Really 2000 year desktop OS vs a 2008 mobile OS?

Android is popular cause at the time other smartphone os's did not offer what Apple did, Droid was a good alternative, and still is even with its flaws. It got the app market and hit the boat with Apple as the smartphone OS.

You cannot say 'no one' because millions would say other wise. Do they have the same market share? No, by along shot

posted on 28 Apr 2014, 21:49

59. jroc74 (Posts: 4783; Member since: 30 Dec 2010)


I didnt give tech specs...

As for your Note.....I could also mention how my RAZR, Moto G, Maxx HD never had to be replaced because of crashes. My Droid X....had an issue with the FM radio and crashing....thats about it....I could have replaced it but didnt.

I also gave some examples of things that really were unstable.....along with an example of something thats stable...was easier to go to the desktop side for that.

I will agree about no one....you are right. Because bottom line....whatever market share WP has....BB would love to have it right now...

posted on 27 Apr 2014, 18:56 5

29. akki20892 (Posts: 3473; Member since: 04 Feb 2013)


I tell you.
1: Nokia
2: Great Camera
3: Great Screen features
4: Material
5: Quality
6: Durability
7: Great Customer Support
8: Trusted Brand Nokia
9: Great looking device
10: Unique experience
11: Here Map
12: Nokia radio
and it's Nokia Nokia Nokia Nokia.

posted on 27 Apr 2014, 21:10 1

36. 0xFFFF (Posts: 3064; Member since: 16 Apr 2014)


Unfortunately, this is all the past. Nokia is dead.

posted on 27 Apr 2014, 21:17 3

37. akki20892 (Posts: 3473; Member since: 04 Feb 2013)


And sorry forgot, Colorful.

posted on 28 Apr 2014, 01:41 4

44. 12Danny123 (Posts: 86; Member since: 18 Aug 2012)


^ Perfect example of Stupidity right here guys.

Nokia isn't dead.

the only thing that has changed is the name nothing else.

posted on 28 Apr 2014, 03:32 1

49. joey_sfb (Posts: 2924; Member since: 29 Mar 2012)


Windows phone has nothing in common with desktop windows OS. Its only called windows phone because Microsoft is not very creative with naming their products.

posted on 03 May 2014, 20:39

62. jack123 (Posts: 65; Member since: 07 Jan 2013)


Simply, people want to try something new and return the phone back to the store on next day.

posted on 27 Apr 2014, 18:55 1

28. brrunopt (Posts: 508; Member since: 15 Aug 2013)


Just keep it Lumia , and simplify the numbering...

posted on 27 Apr 2014, 19:55

31. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


They should keep the names "Nokia" and "Lumia". The Nokia name still holds weight, especially in the emerging markets. If they change it, it could possibly cause a problem when attempting to sell the units.

posted on 27 Apr 2014, 20:15

32. samirsshah (Posts: 61; Member since: 10 Mar 2011)


The image shown at the top of the article is what is wanted. Get rid of Nokia X because it is not fully Android and will spoil both Microsoft and Nokia name. Keep Asha going but try to make a $100 Windows Phone (maybe using MediaTek) to replace it . The point is to get everybody on Windows Phone bandwagon without spoiling either Microsoft or Nokia brands.

posted on 27 Apr 2014, 20:16

34. deewinc (Posts: 157; Member since: 21 Feb 2013)


MOKIA MUMIA

posted on 27 Apr 2014, 20:34 2

35. Nexus4lifes (Posts: 68; Member since: 13 Feb 2014)


Jokeia....

posted on 27 Apr 2014, 22:43

41. express77 (unregistered)


Nokia Surface.

posted on 28 Apr 2014, 01:24

42. KillerKeyboard (Posts: 307; Member since: 21 Nov 2013)


MSPhone. Simple, instantly recognizable.

posted on 28 Apr 2014, 02:04

46. SIGPRO (Posts: 446; Member since: 03 Oct 2012)


Just use the name Nokia......pretty simple!

posted on 28 Apr 2014, 02:27

47. mmmanuuu (Posts: 212; Member since: 05 Nov 2013)


How about MUMIA ! :P

posted on 28 Apr 2014, 02:27

48. mmmanuuu (Posts: 212; Member since: 05 Nov 2013)


NOKIOSOFT !

posted on 28 Apr 2014, 05:57

55. CyberFalcon (Posts: 161; Member since: 17 Apr 2014)


How abt keeping the name "Nokia" as it is and let the brand name which is familiar to everyone live...

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