Last April, Apple admitted that what consumers wanted, they didn't have
Another interesting document that has been floating around since the beginning of the trial, is an email from Apple marketing head Phil Schiller to Apple's ad agency. In the letter, he praises Samsung's 2013 Super Bowl ad and writes, "I watched the Samsung pre-superbowl ad that launched today. It’s pretty good and I can’t help but think ‘these guys are feeling it’ (like an athlete who can’t miss because they are in a zone) while we struggle to nail a compelling brief on iPhone. That’s sad because we have much better products."
Samsung documents released for the patent trial also display some interesting information as well. For example, Samsung internal documents from 2008 say that trying to compete with the iPhone on hardware "is a loosing [sic] proposition for direct iPhone competition." A 2009 internal Samsung document said that the slide-to-unlock feature on the iPhone was more fun than the one on Samsung devices. Another memo the next year said that the very same "slide-to-unlock" tool was more reliable on the iPhone than on Samsung units.
The trial will resume later today.
Documents released during Apple-Samsung trial Fullscreen
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20 Jul 2014, 10:02
Documents released during Apple-Samsung trial
source: Scribd via Recode, Engadget
1. anirudhshirsat97 (Posts: 379; Member since: 24 May 2011)
I'm just scared to think how ridiculously expensive a 5.5 inch iPhone will be, if it ever comes. I wished there were subsidies like the US in India.
5. biophone (Posts: 1893; Member since: 15 Jun 2011)
Yikes it will most likely be very expensive! Maybe a grand? Can't see apple going that big though. It's just not practical...
25. tedkord (Posts: 4275; Member since: 17 Jun 2009)
The subsidy just ties you into the plan for two years. You pay more over the course of those years.
2. madmikepr (Posts: 87; Member since: 09 Aug 2011)
this is what happens "Back Stage" Lol
Apple praises Samsung's
7. biophone (Posts: 1893; Member since: 15 Jun 2011)
I'm sure they both praise each other backstage. They both do some things better then each other so i'm sure they are each trying to learn from each other what they could be doing better.
12. shuaibhere (Posts: 1297; Member since: 07 Jul 2012)
Not only apple samsung every competitor praises samsung ad department...samsung ads are best..
15. Killua (Posts: 257; Member since: 25 Nov 2013)
And the most expensive too. It's no wonder their brand awareness is so high.
3. geordie8t1 (Posts: 76; Member since: 18 Feb 2014)
the problem in my experience with apple products is the way its who os is locked down, i just find everything a chore, i have a galaxy note 3 and an until recently i had an ipad mini retina, but got sick of it and sold it for an android tablet.
i understand that they are there to make money but come on you have alread gotton £400+ for these devices, my biggest gripes with them are the way everything must be synced to itunes, the lack of decent codec support out of the box and decent 3rd party apps for things like say music/films, travel a lot and so i use my mini tablet on the fly almost all the time, i love watching movies/tv/music and just wish the simple things like simple plug and play, connect transfer done, I sold my ipad mini retina to get the galaxy tab pro 8.4" and it is the best move i did, same display as ipad 1600x2560 360ppi display, plays almost all the standard formats out of the box with a few exceptions, simple app did the rest, i just plug, transfer and watch in less then a minute, the hd display is quite frankly stunning, by far the best tablet display yet.
i know there is the rooting option, but why must i resort to that when i can just buy it out of the box on another os, tablets and phones are multimedia devices, and as such should have multimedia capabilities at the highest level not having to convert, connect, sync, transfer blah blah to watch......
19. CorruptedFiles (Posts: 5; Member since: 07 Apr 2014)
Multi Million dollar companies make me laugh all the time........ Or cry, i dont know, im poor
6. Killua (Posts: 257; Member since: 25 Nov 2013)
The slideshow is a bit funny. Apple want to increase the sales growth? They didn't have what consumers wanted? Consumers want cheaper phones? Well, you know, apple is premium so they won't sell junk products. Basically, they're making fools of the consumers and tell them to shut the f*** up.
But hey, their profit is already massive so why bother make a cheaper phones?
8. biophone (Posts: 1893; Member since: 15 Jun 2011)
They made a cheaper phone already (5c) while still being premium!
22. CorruptedFiles (Posts: 5; Member since: 07 Apr 2014)
got one for free in my plan, $29 a month so it is cheap
13. DarkStar286 (Posts: 21; Member since: 18 Mar 2014)
There's a big difference between something being cheaper and actually being cheap. The 5C is, if anything, an even bigger rip-off than the 5S.
16. biophone (Posts: 1893; Member since: 15 Jun 2011)
I said cheaper not cheap. Killua also said cheaper not cheap. Never said the 5C is cheap.
I said cheaper not cheap.
It's still an expensive (albeit cheaper) premium phone. Premium is obviously subjective though. However, I believe most people would still consider it a premium device.
17. Finalflash (Posts: 1437; Member since: 23 Jul 2013)
Yea, no, it isn't premium in any sense of the word. They literally took a "premium" phone and made a 5c out of it. Their whole purpose for that 5c was to show that you have to pay 100 more to get "premium". Good to know you like to delude yourself into thinking that everything Apple makes is premium even though Apple themselves made it for the opposite reason. I don't know why Apple is complaining about marketing when their own marketing has generated such an obedient horde of delusional zombies.
14. Killua (Posts: 257; Member since: 25 Nov 2013)
LOL, it's apple. So whatever they made is premium. Heck, if they can they might patent the word "premium" itself.
26. tedkord (Posts: 4275; Member since: 17 Jun 2009)
It was only cheaper in its quality. Consumers would have been better off if they'd been given the iPhone 5 at that price.
21. deewinc (Posts: 155; Member since: 21 Feb 2013)
Phil Schiller just made one point clear. Samsung is the real ish..! They are very good at keynote addresses then in the boardrooms, Samsung is effing us up =D
23. darkkjedii (Posts: 10102; Member since: 05 Feb 2011)
This pretty much says, apple will release larger screen phones this year.
24. biophone (Posts: 1893; Member since: 15 Jun 2011)
Well lets not forget they already upped the screen size once.
27. Havok125 (Posts: 10; Member since: 05 Apr 2012)
Good to know as an apple product consumer that they know what improvements we want. I've given them enough time to bring a bigger screen. I've had every iphone on their release day and last week I finally gave the note 3 a try and I'm loving it. Not really big with OS freedoms like some so that didn't really matter to me but being able to play games and watch videos on a 5.7 versus 4 inch display is great. Let's see if apple really does bring out a larger display iphone.
28. Sivakrishnan (Posts: 6; Member since: 15 May 2012)
it will be damn expensive in india.. but the fact is that eventhough apple products are expensive most of the people own one.. including apple haters.. but they wont admit it.. !