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Kazuo Hirai takes over as Sony CEO and President

Posted: , by Victor H.

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Kazuo Hirai takes over as Sony CEO and President
Sony has just announced a big shuffle in its top management: Kazuo Hirai has been appointed the new CEO and President of the company replacing Howard Stringer who will now serve as Chairman of Sony's Board of Directors. This confirms various rumors floating around the web in the last couple of months.

Kaz Hirai’s promotion is little surprise - he underwent series of promotions recently going from executive deputy president to Sony Computer Entertainment Chairman, and after heading Sony’s games department, he will take over the chief executive role on April 1st.

 "The path we must take is clear: to drive the growth of our core electronics businesses - primarily digital imaging, smart mobile and game; to turn around the television business; and to accelerate the innovation that enables us to create new business domains," Hirai said. 

It seems that Hirai has a clear mission - to integrate Sony’s TV and personal computer business with its position in the gaming industry and add the growing mobile space into the picture as well.

Former man-in-charge Stringer described the 51-year-old Hirai as "a globally focused executive for whom technology and the cloud are familiar territory, content is highly valued, and digital transformation is second nature." Hirai, a native of Japan, is known to be a good speaker, with fluent English and is widely viewed as the best candidate for the Sony CEO position.

After the successful Walkman series in the 80s, Sony struggled after Apple beat it in its own game with the iPod, Samsung dominated TV sales and game consoles are now a very competitive business with Nintendo's Wii and Microsoft's XBOX platforms.

source: Sony via Bloomberg

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posted on 01 Feb 2012, 04:13 3

1. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Dear Hirai, I hope your future Playstation 4 will not cost +$700 at launch. and please bring the damn backward compatibility and other OS.

posted on 01 Feb 2012, 20:22

24. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


Dear hirai, create a medium for 4k movies and games.

posted on 01 Feb 2012, 04:44

2. darac (Posts: 2156; Member since: 17 Oct 2011)


dear Hirai, drop the playstation 4.. establish full blown playstation games store on android, and turn your future xperias and smart tv-s into gaming consoles

posted on 01 Feb 2012, 06:17 3

3. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)


I really hope the best of future for Sony, they've always been my favourite company when it came to quality. Good luck Mr.Kaz.

posted on 01 Feb 2012, 07:02 2

4. arcq12 (Posts: 733; Member since: 13 Oct 2011)


Sony is today's future.

posted on 01 Feb 2012, 08:02 1

5. Fallout09 (Posts: 412; Member since: 17 Oct 2011)


Sony is yesterdays news. Samsung is the new Tech King. Great phones and better tvs.

posted on 01 Feb 2012, 08:46 4

7. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)


Yeah ofcourse you can live in your dream.

Sony's TV are the BEST regarding the price, Sony Vaio compared to whatever Samsung calls their laptops? Sony NEX and Cybershot compared to whatever Samsung calls their cameras(They do make cameras?) PS3, PS Vita, PSP, PS2, PS1, Walkman compared to Galaxy PMP, Sony headsets, Sony Xperia S compared to SGS2(SGS3 will not be out in MWC, if you wanna compare a phone to it then wait for the Mint/Haybausa). Sony Live bloggie, Sony E-Reader, Sony Handy Cam, Sony Tablet S dominates Galaxy Tab in most of the aspects....and I can go on until the morning.

Again, Samsung is a great company but all the innovation goes to Sony. THEY changed most of the market as we know it now.

posted on 01 Feb 2012, 13:32

21. atheisticemetic (Posts: 377; Member since: 18 Dec 2011)


Samsung makes horrible phones! you smoke crack....great menu but horrible reception; which in my opinion makes a phone a GREAT phone

if they become the new tech king i would cry, as i have never had luck with samsung products

posted on 01 Feb 2012, 08:18 3

6. Jericho (Posts: 302; Member since: 12 Nov 2011)


make.believe

Playstation
bravia hd
vaio
walkman
cybershot
xperia

go sony.

posted on 01 Feb 2012, 08:50

8. arcq12 (Posts: 733; Member since: 13 Oct 2011)


In terms of screen and build quality on tv's, Sony is better than Samsung. The only reason why Samsung outsold Sony on the TV market is because their product cost less. Its Cheap.

posted on 01 Feb 2012, 09:16 1

9. Fallout09 (Posts: 412; Member since: 17 Oct 2011)


You guys are smoking crack. The Quality of Sony has fallen off in the last 5 years. Their LED TVs are fat and bloated and picture quality doesn’t hold a candle to Samsung. Playstation products have falling off be bested by both Nintendo and Microsoft. SG2.... Makes Xperia phones look like a joke and now that that they are on their own; they have no one else to blame. Sony walkman.... nope, try again.... haven’t seen one of those on the street since 1980. Sony Tablet, again fat and bloated with that gets smoked by Samsung. Sony Live bloggie? Really? Ok, you got me on one... Sony cameras are better than Samsung. Half products you named Samsung doesn’t make a comparable product.... But you started it... Samsung Washer/Dryers refrigerators, dishwashers, microwaves, ranges, ect are all at the top of food chain for mass market consumer products. Where is Sony?

posted on 01 Feb 2012, 09:49 3

11. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)


Samsung fanboy...

Sony TVs are BETTER than the Samsung ones. And just for your information, if Sony's quality falls then so did Samsung's because they did the LCD panels(Until Q4 2011) together. Don't forget Sony includes the Bravia technology and the Sony TVs look way better than the Samsung ones.

Playstation products falling off? Lol...last time I checked, Sony made more money than Microsoft/Nintendo selling the PS3. Don't forget that it was launched one whole year after the 360 and Wii. Apart from that, it costed double the price of them both when launched which made Sony even more profit...and right now more PS3s are being sold than 360s which means more profit for Sony. I also don't need to remind you of the PSP which sold around 80 million devices worldwide or the upcoming PSV which is out of stock before even coming to the shops. Oh and remind me again, what is the best selling console of all item? Yep, the PS2 which sells around 3 million units per month.

S2 makes Xperia phones look like jokes? Xperia S dominates the S2 in every way...there isn't one thing the S2 is better than the Xperia S in. Again, don't talk crap about the S3 because it's not gonna be even released at Q2. Compare it to the upcoming Mint/Haybausa.

Sony Walkman: The only MP3 standing alive until now and fighting with the iPod. If you don't know Sony is going to release a new Walkman called the Walkman Z which is better than the iTouch.

Sony Tablet: Better Camera, PS Certified, Universal control app, no crapwiz skin, has an SD card support, ability to connect USB/flash drives to it, much more comfortable to hold and doesn't have the design of the iPad. And fyi, Sony Tablet S is the best selling Android Tablet in the UK.

Yes the Sony Live Bloggie, many bloggers are getting it because it's the best one now. Like it or not.

And did you forget the Vaio? ;)

Again, I compared "Sony" products to "Samsung" products. Don't go around saying crap about Microsoft/Apple/Nintendo.

posted on 01 Feb 2012, 11:02 1

14. BLikens1619 (Posts: 53; Member since: 12 Apr 2008)


Fat and bloated? Have you checked out the XBR-929? Thin and beautiful!

posted on 01 Feb 2012, 09:32

10. XiphiasGladius (Posts: 801; Member since: 21 Aug 2011)


Unless Sony make use of the best chipset available for a mobile phone they wont be beating Samsung anytime soon. Crossing ma fingers that the Hayabusa and Mint will use an awesome/the best chipset available. . .

posted on 01 Feb 2012, 10:24 1

12. Jericho (Posts: 302; Member since: 12 Nov 2011)


@RamyRamz69 brother you just hit the nail right on fallout09's head.

posted on 01 Feb 2012, 10:24 1

13. Jericho (Posts: 302; Member since: 12 Nov 2011)


@RamyRamz69 brother you just hit the nail right on fallout09's head.

posted on 01 Feb 2012, 11:46 2

15. Fallout09 (Posts: 412; Member since: 17 Oct 2011)


What planet are you on? PS3 making more money than Nintendo and Microsoft? Last year alone, Microsoft sold 1.4 million more Xboxs than Sony PS3 world wide. Here in the US, Microsoft holds 49% of the overall console market and as of Nov 11, the Xbox 360 had its 11th straight month of being the leader in sales. The console was launched a year before PS3 yet its overall sales still grew 23% over the previous years sales. In January, the Xbox 360 reported a profit over 1 billion, still turning a profit after 6 years! Don’t forget that the PS3 didn’t make any sort of profit till mid 2010. It was operating at a huge loss for 4 years.

Now lets talk about the Sony Walkman compared to the Galaxy PMP. I relate this to stand alone mp3 are a dying product. This is even seen with the iPod, with continual sales of the iPhone, Apple cannibalizing on sales of iPods. Who in their right mind carries a stand alone MP3 player when your phone does the same function? And seeing that the SG2 is the number one selling Android phone it makes Samsung a clear winner by default.

Up until 5 mins ago, I hadn’t even seen or heard of Sony Bloggie Live. A pocket camcorder that lets your sream your HD video over WiFi.... Sounds like a feature of SG2.... Heard of DNLA? Hell, most smart phone already supports this feature. Again, why do I need another niche product that may be selling well in its class when I have can get a SG2?

Sony Xperia S... are telling me that its ok for you to compare an unreleased phone to the SG2, but I cant mention to SG3 which will be a monster when released. SG2 blows the current Xperia Play and Xperia Arc out of the water. No contest.

Sony Tablet... Outselling in the UK? What about the world? And it didn’t start selling till it dropped $100 to $299. And wasn’t your argument that Samsung’s TVs sell better because they are cheaper. It’s PS Certified? Hello, it was made by Sony. Hate to break it to you, but any android devices have access to an app to run PS roms. Universal controller? Samsung has an app for that too. I can control my Samsung TV with my phone. Big deal. Nobody does universal remotes better than Logitech. Better camera on a Tab? What is the point? It is more of an add-on feature. Who in their right mind would be carrying around a tablet to take pictures? Do you realize how much of a huge douche you would look like carrying around a tablet to take everyday pictures? Especially when nobody can compete with stand alone point and click cameras but if you feel a better camera on a 10” tab you can do you little victory dance on that feature. I already conceded that Sony has better cameras than Samsung.

You mention the Vaio Laptop. Per Laptopmag.com, Sony score is 66 points of 100 and Samsung 60 points of 100. Neither are big winners in the laptop world buddy.

posted on 01 Feb 2012, 12:46 1

19. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)


Ok so it looks like you are one big ass ignorant Samsung fanboy.

Who the hell told you these statistics? If you do the Math properly, Xbox had TWO million more devices sold than Sony when they both announced the sales back in September even though it was released ONE year earlier. I don't care about the USA market, worldwide the PS3 outsales Xbox360 in every province. It is extremely normal that the 360 outsales PS3 in the USA because it's made by Microsoft(American company). Again, what you state is pointless. PS3 was making as much profit as the 360 until mid 2010 when it outsaled it in most of the provinces. And apart from that, every one knows that PS3 is a better console than the 360. And did you forget to reply about the PSP, PSV and PS2? :)

Ok so basically you're comparing the sound quality from a mobile phone which doesn't have a proper equalizer, comes with crappy headphones and doesn't have a proper sound system to a dedicated music player? That's the difference between smart and stupid people. I have an excellent quality call phone, an excellent quality MP3 player, an excellent quality camera compared to an average quality smartphone which does all of these things but not the way I want it. And no, being the number 1 selling android phone(even though it is not) doesn't make your device have the best sound quality. I have a GS2 and an Arc, the GS2 doesn't even have an equalizer. Xperia phones have something called Xloud which enhances and loudness your phone. Basically, the Walkman dominates the Galaxy Player in every way even when it comes to specs like processor, screen and software.

Are you stupid? You can't bloody stream videos with your phone. DLNA(Not DNLA) is something that enables you to play your videos/photos/music on other DLNA certified devices, it doesn't enable you to stream live videos to your blog, website or office. How do you think people record keynotes and make us watch them? Yep, using bloggies...

Again, your SGS2 doesn't blow any s**t out of the 2011 Xperia phones. The Arc S runs faster than the S2 because it doesn't have bloatware on it as much as the S2. The Arc S features a 3D camera, ultra-thin design, Exmor R Sensor, Mobile Bravia Engine, HDMI Out, free SEN(Music and Video unlimited) content, weights less and comes with much more accessories than the GS2. You can brag about the GS2 having a dual core processor and 1 GB of RAM and still running slower than the Arc S. No average buyer really cares about those stuff as long as the phone is smooth and runs fast.
Just for your information, the 100$ cut was from 499$ to 399$ and that was because of the holiday shopping session. And fyi, they ARE outselling the Galaxy Tab now. Yeh well, because it's made by Sony I get to have something that the Galaxy Tab doesn't :) Which is a + for Sony. Well guess what, I don't want to lose my warranty and flash my phone just like 90% of Android users. No, the universal control in the Galaxy Tab(Which is made by Sony Computer)

posted on 01 Feb 2012, 16:30

23. downphoenix (Posts: 2266; Member since: 19 Jun 2010)


Ever heard of the Ustream app? Yep, you can do it on phones. You can even do it on a flash enabled tablet, I've done this on my Blackberry Playbook before.

posted on 01 Feb 2012, 12:51

20. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)


Works only on Sony devices. Yeh well, it's a big deal for people :) Well tell that to the millions of people who buy tablets and take pictures with them. Don't assume something which you don't know. Well I am sorry I have self confidence and can actually use something I bought like most of the people.

Laptopmag...lol. Much like a fansite. We both know Samsung doesn't stand a chance when it comes to Laptops against Vaio. I don't know which models did you compare exactly; but everyone knows Vaio IS better than Samsung laptops. Vaio Z is currently the best stock Windows Laptop. They have better designs, more options, better batteries, Blueray support, 3D support, better specifications and ofcourse better after sale support.

Your argument is just stupid, Sony IS quality and you can't change that. Samsung is a company that made most of it's revenue from selling fridges and cupwashers. Sony is a company that made all of it's revenue based on innovations and new ideas.

posted on 01 Feb 2012, 12:07 1

16. Aaron_R96 (Posts: 198; Member since: 22 Jan 2012)


As long as mr Hirai doesnt bring out anymore Sony Tablets until at least late 2012, i'm happy - just today purchased the Tablet S (took its time!) and who is that guy kidding, Tablet S > Galaxy Tabs in pretty much every area, even price!

posted on 01 Feb 2012, 12:12

17. Fallout09 (Posts: 412; Member since: 17 Oct 2011)


Sony Has Been Sam-sunged!

posted on 01 Feb 2012, 12:43 1

18. bolaG (Posts: 468; Member since: 15 Aug 2011)


I love Sony. They make great gaming contents(Playstation, PSP, etc). They make great products in general(xperia, vaio, blu-ray players, etc). Never the less, they have been falling behind on their TV's. Not only do their high-end TV's not perform as well as the Samsungs, Lgs, and Panasonics but they are also over priced. The only strong point in their TVs are durability, but the previous outweigh the former.

posted on 01 Feb 2012, 14:07

22. Fallout09 (Posts: 412; Member since: 17 Oct 2011)


PS3 is better than the 360. Not buying one bit. A Walkman is better due to EQ software. Android has no less than 20 free apps that perform the same function. You talk about better headphones. iPhones come with crappy low-end earbuds (yet majority of iPhone users continue to use them) and HTC comes with high-end Beats. Does it make HTC products magically better than iPhones based on an accessory? No. Of course not. You talk about speed of phone, SG2 Exynos processor has been the product to beat when it comes to android processors. You talk about a 3D camera, where did that get HTC and LG? That’s right, no where. Cool feature but lacks public adoption. Again you are comparing a phone that has hit the market to a device that is about a year old. Sony or Samsung laptops? I agreed that Sony was better but being the winning turd is not good thing. Neither product are considered when I look for a new machine. The Samsung remote app was made by Samsung and not Sony. Check the android market. Yes, you do look like a total douche bag taking a tablet out to snap some family snapshots at the zoo. Innovate… Web Bloggie Live? Really? Who uses this outside media outlets and 14 year old girls talking about what Sally was wearing at school today.... Please don’t even get me started with Sony's Bluray. Yes, it is a great product (Yes, I own and use it) but by no means the best. HD-DVD had better performance and not only cheaper to manufacture, but had minimal factory change to produce. Sony paid big for that win. Samsung makes the best displays, best processors, best ram….. Back to my original comment Sony was yesterday's news riding on previous success, charging top dollar and a day late bring old features are new. Sounds like Apple product when I put it like that.

posted on 01 Feb 2012, 20:31

25. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


Sony didn't pay anything to win the hddvd format war. They won because the porn industry backed bluray. Just like how porn determined the DVD/laserdisc and the betamax/VHS wars.

And the ps3 sells more units worldwide than the Xbox. Just like how the ps2 defeated the Xbox and dreamcast. Because people buy the system to play dvds and blurays. I bought the ps3 because it plays bluray, and when I was in the market the 360 didn't have built in wireless.

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