Kantar’s latest market numbers paint a slightly better picture for Windows Phone, Android looks unstoppable
There were a variety of factors in play that contributed to such figures, but again, it is all in the eye of the beholder. Kantar’s latest figures for the three months ending in July reveal quite a bit of insight while showing less negative data.
On the manufacturer’s front, Xiaomi is the big winner in China, whose success is owed to Android. Huawei and Coolpad also saw gains. ZTE, Lenovo, and Oppo are feeling some heat, however, as it appears their growth is not keeping pace with the expansion of the Chinese market.
Samsung is the big winner in the United Kingdom, where Kantar reports that more than half of its customers who purchased the new Galaxy S5 were upgrading from an earlier Samsung model. Samsung has a healthy conversion rate from former Apple customers too, as much as 20% being previous iPhone owners. Samsung’s sales are plucking from HTC too, from which, 18% of sales were accounted.
First, when it comes to the big players, Android is a success driver not just for itself, but for key manufacturers. In the United States, China, and Mexico, Android is absolutely hammering its competition, making large gains mostly at the expense of Apple.
Windows Phone is a mixed bag, losing ground in China, Mexico, Germany, and France. Those losses are somewhat abated by the gains made Spain, Italy, and the United Kingdom, and that resulted in Windows Phone seeing an overall gain across what Kantar identifies as the “EU5” (UK, Germany, France, Italy, Spain). Taken as a whole, it looks like a wash for Windows Phone, which is hardly “winning,” but it is better than iOS is doing.
Apple’s share seems to be shrinking, but given the company’s record sales, it is more an issue that its higher priced offerings will not keep up with market growth. However, as competitors’ quality continues to improve while keeping prices in check, it is yet to be seen if Apple’s model will sustain itself in the long term. Otherwise, we can expect to see more iPhone 5c-type variants in the future.
Mobile Market Share
sources: Kantar via WMPoweruser
1. XperiaFanZone (Posts: 1264; Member since: 21 Sep 2012)
If Android continues this way, Google will become lazy. WP and IOS has to step up.
55. Johnnokia (Posts: 510; Member since: 27 May 2012)
Have any one noticed that this is the first time in Kantar report where BlackBerry market share is included in the "OTHER" field?
76. sgodsell (Posts: 1184; Member since: 16 Mar 2013)
Kantar results can never be trusted. They are paid by companies like Microsoft for instance. Here one of Apples largest markets in the world is the US and they have shown it drop to 30%, but IDC painted a different picture. Also kantar data is only showing certain targeted countries only which does not paint the whole picture. Microsoft wants users to see something different and get you off of the declining market share and dwindling sales numbers. When WP only sold 7.4 million devices for the entire quarter, vs 35 million iPhones, vs 255 million Android phones. Let's get people away from seeing only 2.5% of the global market share. Let's show them something else to let them see some faith in or low numbers after 4 years.
2. phantom_six_man (Posts: 36; Member since: 12 Feb 2014)
android is beyond Godlike!!!they should make their OS much more optimize like ios and windows
6. ManusImperceptus (Posts: 303; Member since: 10 Jun 2014)
You can make it LOOK like anything you want (although 99 % of users have no clue as to how), but you can't optimize it, at least not in the iOS/WP way...
12. 0xFFFF (Posts: 2951; Member since: 16 Apr 2014)
"but you can't optimize it"
Google is doing a lot: Butter, Svelte, ART, Volta, etc. The core of Android is getting more and more "optimized" every day.
And then there are many custom ROMs with specialized and optimized kernels.
Overall, Android is by far the most optimizable OS there is.
58. Liveitup (Posts: 1173; Member since: 07 Jan 2014)
No its not Android doesn't run on 512 MB ram.
69. AfterShock (Posts: 2798; Member since: 02 Nov 2012)
I guess you missed their briefing, it does.
72. sgodsell (Posts: 1184; Member since: 16 Mar 2013)
Tell that to all the Android Wear watches that run with KitKat 4.4W. Tell that to a number of other Android devices. It runs fine with only 512mb of ram. Liveitup always lies anyway.
45. supersume (Posts: 5; Member since: 04 Oct 2013)
HTC Sense 6 is more than optimized. When you use it, it's as fluid as iOS and Windows Phone. I don't know how HTC engineers did that, but hats off to them
44. Venkatramanan (Posts: 37; Member since: 15 Aug 2014)
I think the optimization depends on the OEM Skin. My brother's low end Moto E never lags but my mid range Xperia lags. The RAM usage should be optimized by the OEM.
3. wilsong17 (Posts: 865; Member since: 10 Mar 2013)
With the note 4 android will gain another 40 million
5. AlikMalix (Posts: 366; Member since: 16 Jul 2014)
That's it! I'm not going to buy Apple anymore. They are an awesome choice for my needs and I had nothing but great experience with their products and iOS ecosystem. But, since Android is gaining more marketshare, it's clear that iOS is not for me.
But if you think logically, loosing marketshare in today's mobile market is really gaining less than competitor like Android as market continue to grow in numbers (some of you wont understand this, that's ok). One iOS manufacturer contributing to iOS and 100 Android manufacturers contributing to Android and 4-5 manufacturers contributing to Windows: 1. Apple should be loosing more ground, a lot more ground, 2. Windows should be gaining slightly more than apple - as they are. 3. Android is doing great - no matter how you cut it regardless if it's cheap vs expensive.
I'm just hoping this will push Apple - that's the only brand I really care about.
Replies? no trolls, please, something constructive, ok?
7. joey_sfb (Posts: 2876; Member since: 29 Mar 2012)
Yes please continue to use iOS.
Your money your choices.
8. ManusImperceptus (Posts: 303; Member since: 10 Jun 2014)
Your post makes no sense. You like iOS, and say it fulfills all your needs, but you'll switch to Android solely based on market share? Care to explain why?
Myself, I'm a happy WP user, partly because of Nokias grew hardware and partly because of MSs smooth UI and underlying OS. These pros far outweigh the cons of a slight app gap (I say slight because 99 % of my app needs are covered by WP, despite the greater disparity in absolute numbers), and market share plays no role in my choice.
9. romeo1 (Posts: 220; Member since: 06 Jan 2012)
I thing you are correct but i also see allot less iphones where i live. Allot of people are choosing samsung/sony/htc.
Im really surprised as i also see allot of people with the z ultra(more than i tought I'd see) but most are using a s5/note3/one/z1/z2 probably because of the bigger screens.
I would really like to see if it will change with the iphone6.
And just cause I'm curious - why do you really care about apple?
I like the sony brand as I've never had any problem with their products and they have great designs and build quality imo.
10. ihavenoname (Posts: 1374; Member since: 18 Aug 2013)
I see what you mean. If iOS dropped to let's say 5% at worst, what would they have left? HUGE developer and owner communities, most likely #1-#3 best selling phone model, rising sales and profits and satisfied customers.
16. AlikMalix (Posts: 366; Member since: 16 Jul 2014)
Love your replies guys... I started my post with a sarcasm, because if I don't I'll be marked a certain farm animal - and look - no trolls (so far it worked). I was trying to beat the anti-apple rant to the punch.
I'm not switching, ManusImperceptus, I enjoy iOS specially just like you, for productivity I use Apples apps primarily and supplement what they omitted with 3rd party apps.
romeo1: I like what Apple includes in iOS and I appreciate what they omit. For example - Facetime, FindMyFriends, iMessage features, iTunes, AppleMaps seem to be more pleasant to use (just me I guess), I always liked polished UI - Apple does it more consistently, iCloud features work amazing when you got more than one Apple product (they're designed to work together), notifications are incredibly costumizable and so are permissions. No Bloat ever with any device, no anti-virus, no anti-malware to worry about. Suppor - face to face and sofware updates. First to use 3rd party App Store, First to use OS level integrated Personal Assitant, first to move onto 64bit infrastructure without loosing my ecosystem history (that's important), first to use overlay OS in car, These are backbones that make up a smartphone - Apple was first to all of them. Even if they're not first to other conveniences, they hand pick, optimize and make them un-obstructively easy to use - UI just disappears - I've been a web designer in my teen years - that's not easy to do. Their industrial design language is absolutely perfect (so far) - like the items in Oblivion Movie.
None of these things is present in Android, some maybe are, but they're scattered among several devices, but not all in one.
I do appreciate things like S-Pen, and waterproofing the devices, but it does not justify giving up so many great things that make up my experience with iOS. For this i'm a "furry farm animal" and an "iDiot" and "worshiper of Steve Jobs, or w/e". So yeah, you gotta be clever in your posts - it confuses the anti-apple trolls and I get constructive replies like the ones above...
23. blazee (Posts: 270; Member since: 02 Jan 2012)
You love your experience w ios, good for you. But today you are the troll commenting, attacking android for no reason.
70. AfterShock (Posts: 2798; Member since: 02 Nov 2012)
By mocking your chosen OS as a joke an implying Android leaves it behind.
77. blazee (Posts: 270; Member since: 02 Jan 2012)
Sorry, attacking was a wrong choice of a word but nonetheless you were trolling.
"None of these things is present in android"
Actualky all of the features you mentioned are available on all android straight out of the box aside for maybe "find my friends" but I'm sure there is such app you can DL off of play store.
Yes, apple definitely has an advantage when it comes to updates as they get it in a more timely fashion. But some phones like the nexus or the phone I have (moto x) get the updates soon after release.
More consistent ui? Maybe. But android allows apps to communicate between one another more consistently, making sharing media, photos or anything else EASY and hassle free unlike on iOS. I'd say that makes the experience more consistent.
My phone didn't come with any bloatware.
You don't need anti virus/ malware apps if you only download off google play.
Who cares who implement personal assistant first? Personal assistant app were available to download long before apple bought and integrated siri into its is os. Also google now is more practical to use, quicker in giving you answers, and better in understanding what is being said, than siri is now.
"first to use overlay OS in car" That's part of the backbone that makes up a smartphone?
46. Venkatramanan (Posts: 37; Member since: 15 Aug 2014)
You Forget one. Many low ,mid.high end Android / WP Vs. Yearly One or Two Flagship iphones..
11. winter_hat (Posts: 102; Member since: 04 Feb 2013)
I'm convinced Android fans are the stupidest tech 'fans' ever birthed. Apple is only in one market. The $500-600+ phone market. In the ONLY MARKET THEY ARE IN, they dominate. Yes, total market share is Androids, but Apple does not care about the no-profit-margin low end phones. It's like telling Rolex that Timex has way more watches than they do.
13. 0xFFFF (Posts: 2951; Member since: 16 Apr 2014)
You obviously never witnessed what happened to Apple after PCs and Windows utterly obliterated the Mac's market share. Steve Jobs had to go crawling to Bill Gates for a loan.
People would like to believe that it is only the high end that matters, but this is far from reality, especially when so many economies around the world are doing poorly.
We don't know what will happen this time around, but putting the very same blinders on that led to troubles in the past, and insisting that the only possible future is some rosy high-end utopia for Apple, well, that is just silly.
15. Sniggly (Posts: 6920; Member since: 05 Dec 2009)
History probably won't *completely* repeat itself; Apple has so much actual cash stored up that they could probably survive a hundred years of straight losses. But you are correct that marketshare matters more than this elitist is acting like it does.
21. 0xFFFF (Posts: 2951; Member since: 16 Apr 2014)
Good point. Things are different this time around and we don't know what will happen.
There are many possibilities. It is not completely outside the imagination that Chromebooks storm the low end PC market and a new Linux desktop OS engineered by Google storms the rest of the PC market. If this occurs in conjunction with a successful Android One program, I think all bets are off.
Personally, I see big things in store for Google. And as Google's star ascends, we will see Apple and Microsoft fade. Not to nothing, but to niches that don't matter that much in the grand scheme of things.
29. winter_hat (Posts: 102; Member since: 04 Feb 2013)
Google's star ascend? They do nothing but ads. Everything else is carrot-dangling, that loses money. But it keeps your attention so they can sell more of your information.
31. 0xFFFF (Posts: 2951; Member since: 16 Apr 2014)
"But it keeps your attention so they can sell more of your information."
And you think Apple is not selling your information? Even after they are meeting with insurance companies about "HealthKit" data? Even after Apple launched their own ad business some years ago?
I could go on. But they don't call it a "reality distortion field" for nothing.
34. Napalm_3nema (Posts: 891; Member since: 14 Jun 2013)
You are as myopic as Microsoft was. How did the marketshare game play out for them? 93% marketshare, and they fired their CEO, have restructured and cut workers, and they have tried to become a hardware company. Meanwhile, Apple is still the most profitable computer company (Strip out everything that isn't Mac) in the world. Yes, marketshare is important...mmkay.
So, 80% marketshare for Android equals? Nada. The companies that pay them to license Play Services are failed/failing (Motorola, Sony), on a downward trajectory (Samsung), or are treading water (LG after the G3 flopped miserably). The most growth in Android is among Chinese knockoff artists like Xiaomi, who don't pay a red cent to Google (literally), and who cannot leave Asia because they are IP pirates.
So, enjoy your revisionist history, since Apple's failings in the 90s were porr management and inability to adapt, not marketshare related at all. Unlike you, with your blind devotion, EVERY Android OEM looks up to Apple and wants to be them, some illegally so. Men lie, women lie, numbers don't.
71. AfterShock (Posts: 2798; Member since: 02 Nov 2012)
No one pays Google a red cent, it's a free os.
51. fanboy1974 (Posts: 1193; Member since: 12 Nov 2011)
I think you're over exaggerating 100 years of loses and still being able to survive. Apple's primary weakness is cost. In the next few years we could easily see $100 off contract flagship phones matching or exceeding a Apple flagship that cost 6 times as much. It's a battle that Apple will lose. It's just a matter of time when Android will have over 90% of the market. Apple can't make and don't want to sale a $100 no contract phone. That will be their downfall.
64. VHMP01 (Posts: 22; Member since: 27 Aug 2014)
But do you remember when Apple stock went down a couple of years ago, and they lost $700 million or something? It could become billions lose today! The thing is no matter how much cash Apple has, as any bubble it can become nothing in a blink!
27. winter_hat (Posts: 102; Member since: 04 Feb 2013)
Apple didn't have $150 billion in cash back then. Or did they?
14. Sniggly (Posts: 6920; Member since: 05 Dec 2009)
How does any of that make Android fans "the stupidest ever birthed?"
Do you think we're only fans of Android because it's popular?
19. AlikMalix (Posts: 366; Member since: 16 Jul 2014)
Well, would you disagree that Apple fans are only fans of Apple because of its logo?
20. Sniggly (Posts: 6920; Member since: 05 Dec 2009)
I would disagree that all of them are. I definitely agree that some of them are. This is something that I've experienced firsthand, btw. Some use Apple products only because everyone else they know uses them and it would be an inconvenience for them to try something different. I would put those who use iOS because they've genuinely tested everything and find its features and layout suit them best in the minority, but that minority does exist.
38. Napalm_3nema (Posts: 891; Member since: 14 Jun 2013)
Go to XDA sometime and tell me there are not loads of Android-using morons. Of course, that is where "those in the know" go, so what special kind of moron do you think is buying the low-cost and free on contract Android models?
When the metrics constantly say that Apple users are better educated and make more money, your insults come off as the sour grapes we all know they are. You can only shake your fist and rail against the math for so long.
40. tedkord (Posts: 4633; Member since: 17 Jun 2009)
Go to any Apple support forum and tell me there aren't loads of Apple using morons.
All types buy all the brands.
49. Sniggly (Posts: 6920; Member since: 05 Dec 2009)
You can have a degree and make a lot of money and still be a dumbass who buys things for the logo on the back. Note that I didn't actually attack the intelligence of iOS users, just their reasons for buying iOS devices. Time after time I've heard "because it's an iPhone" or "because everyone else has it" as the reason for buying an iPhone.
48. Venkatramanan (Posts: 37; Member since: 15 Aug 2014)
Your statement is only applicable for Android users.I have seen so many Android users who does not know about the features inside their phones. Most of the Apple / WP users know about their OS and They know about their OS limitations. ( I-Tune Sync, Etc) . I agree that some people buy Apple for the Prestige. But many buy for the OS.
66. VHMP01 (Posts: 22; Member since: 27 Aug 2014)
In Apple's case Yes! Blind fans! But in a market with options and competition, No! When people need common sense and have a choice, they'll need some info, recomendations, and to think to get the best option that suits them!
17. AlikMalix (Posts: 366; Member since: 16 Jul 2014)
Android fans are not stupidest, bro. There are trolls, some clever some not so much, but not stupid. They may be ignorant to needs and preferences of others. Apple has a few of their own, but dont call people that....ok?
24. joey_sfb (Posts: 2876; Member since: 29 Mar 2012)
Yesterday iOS user today Android user. Tomorrow something better.
WP is the worst platform for the past years. In 2015, Microsoft will also be withdrawing their support and start promoting their Windows 9.
winter_hat, WP fans is indeed sailing in the ship of fools.
28. AJagtiani (limited) (Posts: 460; Member since: 24 Apr 2014)
You've clearly not used your brains on this comment. WP is growing. Although the numbers haven't been encouraging in the last 2 quarters, the growth is still coming. MS have been coming out with great budget offerings like the 630 and 530, and now the 730 will be coming out shortly. WP has a significant presence in developing markets and in Europe. If you live in any of these places, you'll know. Stop cribbing over WP and enjoy your Android.
30. joey_sfb (Posts: 2876; Member since: 29 Mar 2012)
9 out of 10 refuse to saddle up a dead rotten horse named WP.
35. joey_sfb (Posts: 2876; Member since: 29 Mar 2012)
AJagtiani you are next!
59. Liveitup (Posts: 1173; Member since: 07 Jan 2014)
Android Gingerbread and earlier earlier versions of Android has more users then earlier versions of WP will they be getting the latest Android updates. I'm at a lost for words that users of a platform (Android) that has the worst record when it comes to updates etc can criticize one that has one of the best records.
68. joey_sfb (Posts: 2876; Member since: 29 Mar 2012)
LIveitup, Microsoft can kick your nuts as many times as they like and you will still love them for it.
Special dedication to Liveitup, enjoy!
h?hl=en-US&ie=UTF-8&source=android-browser&q=Microsoft+drop+Skype +for+wp7&gfe_rd=cr&ei=c3wAVJyt EpKGvASBsoKoBA
74. AfterShock (Posts: 2798; Member since: 02 Nov 2012)
Third link down the list lol.
But they will support others.
57. romeo1 (Posts: 220; Member since: 06 Jan 2012)
Im convinced that you have almos no knowledge of business.
High end phones usually have the newest tech inside those cost more to get in a phone. Also the cost to develop new sensors screens etc. Cost more. Thats why most android high end phones are expensive and the profits are lower on those models. Low and mid and are the most profitable as they usually use older tech that has already been proven and already has got its development costs out of.
Apple is probably the only company that uses older tech and selling it for high prices
63. VHMP01 (Posts: 22; Member since: 27 Aug 2014)
Guess what just happened with LTE smartphones? Yes, Samsung surpassed Apple in what you call their 'pone market'!
18. Cicero (Posts: 330; Member since: 22 Jan 2014)
Apple have a strong presence in US, UK and Australia (around 30%). The rest of the world under 10%.
26. AfterShock (Posts: 2798; Member since: 02 Nov 2012)
Kudos to WP for hanging in there.
Major Kudos to Android for pushing technology forward faster then what would happen if ios or any other os was leading the pace.
Credit where due.
37. D.Lamore (Posts: 137; Member since: 15 Aug 2014)
The fact that android competes with itself is a big plus. Most of the iphone users jumped into it because most mainstream celebrities and programs are used by apple for marketing. They liked the status it created around them, but right now apple is losing that mojo. I was among those people, but when I started reading mobile tech blogs and peoples comments I realised that I can do much more with android. I think iphone will fall below 7% world market share by 4th quarter 2015.
42. Tsepz_GP (Posts: 819; Member since: 12 Apr 2012)
Where is our local Apple Idiot today? He is usually here when there is something negative posted about Samsung, if not that he appears in a Samsung article claiming the GS5 has failed and Note 4 will fail, it seems he has runaway now that his claims have been rubbished.
Things are looking BETTER THAN EVER for Android and Samsung, excellent growth allround, this is clearly a hard pill to swallow for the Samsung and Android haters, humble pie well served :)