In the U.S., rumors of Apple's death are greatly exaggerated
Apple's gain was actually Android's loss as Google's open source OS accounted for 44.4% of the U.S. smartphone market in 2012, down .4 percentage points from last year's figure. Also in decline was BlackBerry which controlled a miniscule 1.1% of the U.S. smartphone market in 2012, down sharply from the 6.1% the Canadian firm owned in 2011. Windows Phone saw an increase from 2.2% to 2.6% over the year.
30% of them coming from Android. 58.8% of Verizon customers were iOS users in the 2012 period, up sharply from 47.4% in last year. Verizon's Android users dropped from a leading 47.5% in 2011 to 38.5% in the last weeks of 2012.
Ironically, only 6% of AT&T's customers switched from Android to iOS in the 12 weeks. On the nation's second largest carrier, iOS accounted for 74.7 percent compared to last year's 66.7 percent. Android users dropped to 19.6 percent of the carrier's customers in 2012 from 22.5 percent last year. Meanwhile, 35% of all iOS sales during the three months came from those upgrading from another Apple iPhone model. That number came in at 55% for AT&T customers and 37% at Verizon.
The data comes from more than 250,000 interviews that Kantar Worldpanel conducts yearly in the U.S. to track the behavior of mobile phone buyers.
source: KantarWorldpanel via AppleInsider
1. Johnnokia (Posts: 957; Member since: 27 May 2012)
At the end of 2013, I think the (world) not US, Phone Operating System market share would be :
2- Windows Phone
5. MeoCao (unregistered)
Kantar is lying again, they reported iPhone had 53% market share last month but it turned out to be only 35%.
14. Joker (Posts: 24; Member since: 07 Dec 2011)
Ladies and gentlemen, this stats study brought to you by Apple and Apple shareholders
A conclusion based on a survey of 250k out of 300+ millions subscribers..tsk tsk tsk...looks like someone flunked Stats in college.
45. cheetah2k (Posts: 1326; Member since: 16 Jan 2011)
Indeed it was only 35%. Looks like Apple are heading down the same road as RIM.
The lack of OS diversity & innovation will start to hurt Apple regardless of what shape or screen size they dump to market this year.
6. -box- (Posts: 3984; Member since: 04 Jan 2012)
Yes, that seems plausible. By end of 2014 I hope BB and either Sailfish or Tizen push apple out of top 5
12. XPERIA-KNIGHT (unregistered)
i think black berry jus may be in that third spot while ios remains second (for now) bro :)
13. MrJerry (Posts: 403; Member since: 05 Oct 2012)
I don't fully believe these expert things.
But wp would get over ios in less than a year?
Did u even read this article?
WP 2.2% -> 2.6%
15. Johnnokia (Posts: 957; Member since: 27 May 2012)
I was talking about the world and I said that.
WP is rapidly growing in Europe and now in China and India.
Nokia just started launching Lumia series in the Middle East, the place where they are still having rank one in.
So let's just wait and see.
17. cameogt (Posts: 88; Member since: 18 Oct 2012)
have you been to Europe, China, India to put a statement? or just an assumption.
19. Nathan_ingx (Posts: 3401; Member since: 07 Mar 2012)
I'm from India and what he says is true...don't know about China and others but as far as i know, India is seeing a rise in WP phones. Not just Nokia, there's HTC and Samsung...and soon when people get to know about it more, the numbers will increase, hopefully. WP has been there from before, people didn't know about it much until Nokia introduced its Lumia series...
In my own knowing, Lumia series awakened WP OS in India.
23. darac (Posts: 2156; Member since: 17 Oct 2011)
Lol, you actually think windows will outsell Apple?!!
Wow, here's some perspective for you:
WP shipped about 10M phones in the quarter while Apple probably did 52 million.
Analysts are seeing over 200M iPhones being shipped this year.
Even Nokia said it expects less smartphone sales in first quarter this year.
2. ama3654 (Posts: 295; Member since: 27 Nov 2012)
Apple is dead everywhere else, and dead 2013 in US!
8. Johnnokia (Posts: 957; Member since: 27 May 2012)
I wish they would.
All the companies are competing with each other in the quality and price race .. Except Apple.
I Sheeps will realize that Apple were decieving them soon.
I don't want to say it, but sorry
''I HATE APPLE''
37. nexusalltheway (Posts: 69; Member since: 28 Nov 2012)
Me too man, haha. Adroid all the way!
56. nerdyking (Posts: 7; Member since: 26 Dec 2012)
it's true ; ( ... yessssssssssss, the rotten Apple's going down...
3. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)
Ummm. The U.S. market isn't the entire market. Not by a long shot.
Nothing like sticking one's head in the sand.
7. cripton805 (Posts: 1220; Member since: 18 Mar 2012)
This is exactly what I was thinking as I sarcastically rolled my eyes.
4. -box- (Posts: 3984; Member since: 04 Jan 2012)
These seem like inaccurate numbers. Yes, the US is still a relative stronghold for apple, but closer to 25-30% than 50%.
No surprise it's an Alan article though.
10. flower99 (banned) (Posts: 54; Member since: 18 Nov 2012)
verizon user has made their smart choice to switch to ios :)
33. ajac09 (Posts: 1477; Member since: 30 Sep 2009)
Let me guess you also make the smart choice to drive an H1 hummer to right?
46. metalpoet (unregistered)
no! Verizon user idiots that switched to ios were just doing it because att had a strangle hold on the iphone until 2010 and SOME people and just now realizing it and making the huge mistake of getting an iPhone but come late 2013 and 2014 ppl's contracts will be up and theyll go to android, windows and even bb!
the ONLY thing that apple has that no one else does is an massive army of accessories for their stupid fragile phones!
11. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
But why are the share prices down by 30% from peak? Aah i know they would say strong sales doesn't mean strong indicators on stock market. Apple commuted 10 billion dollar stock buyback IIRC and if they aren't buying back at current levels means it will go down further :)
18. bransablan (Posts: 23; Member since: 19 Jul 2012)
It doesnt surprise me that many people are still trying to get on the iphone bandwagon, but its mostly those who never tried an iphone before, i would say those of us who used an iphone for a while now have moved on to the samsung s3, note 2, or nexus 4... The high volume purchases of iphones of course are coming mostly those in sprint and other smaller carriers customers. Its sad to say but everyday insell an iphone 4 to a customer just because its free i feel like im doing something wrong... I would say to those of us who are in the mobile industry dont want the hype of the iphone to go away only because those are for sure money making sales
20. pongkie (Posts: 522; Member since: 20 Aug 2011)
as long as developers supports a platform it will be okay
21. BREvenson (Posts: 240; Member since: 17 May 2012)
Of course, Apple's market share in the U.S. is more than Android's share; this is the country where they can claim their dominance over the competition. While other countries are catching on to Apple's manipulation of the patent system and their questionable business practices, the U.S. is still braindead. They are eager to grant the most ridiculous of patents, and apparently they don't want to stifle Apple's expanding grip on the mobile market.
On a slightly unrelated note, I think that's why about 8 out of 10 people I deal with at work have an iPhone in their hands when they are dealing with me. Americans are BS'ed into believing that the iPhone is their knight in shining armor; the one device that will keep everything simple and make everything all right.
22. appleandsonylover (Posts: 7; Member since: 17 Jan 2013)
I believe this. Imagine, android accounts to many handsets from different companies. Unlike iOS who one has one handset to compete. Only few iOs users stay with their old handsets. Imagine it just shows apple is still number 1. Iphone 5 vs all of the mobile phones. Android users can just dream of having this achievement. At the end of 2013 it will still be android vs iOs.
27. tedkord (Posts: 8321; Member since: 17 Jun 2009)
At the end of 2013, it will still be Android vs. Apple. And it will still be Android leading.
28. BazGibb (Posts: 1; Member since: 22 Jan 2013)
iOS and Apple DON'T have "one handset to compete" at all! The last time I looked Apple where selling the iPhone 4, the iPhone 4s and the iPhone5. That's 3 models of phone, though I can see why you thought they only sold one, considering they look practically the same.
Apple will never have the greatest share of world wide phone users because the VAST MAJORITY of folk around the world simply could not afford an iPhone. At the cheaper end, there are hundreds of makes of Android phones which the majority of folk around the world can afford, and at the top end there are a number of phones which the rest can afford, most of which are better than the iPhone anyway including my quite maginifcent (and large Galaxy Note 2) lol.
24. Edmund (Posts: 656; Member since: 13 Jul 2012)
If anything it shows the end of android's stronghold in the US.
25. Whateverman (Posts: 3242; Member since: 17 May 2009)
Oh, is it time for Apple's hourly pat on the back again? Is this one of those new ads or what? A flame war is on it's way, because this article reeks of Apple bias. It's one thing to report the numbers, but this article seems to be lighter fluid for another flame war.
The top two OS's had a great quarter, Windows is gaining and loyal Blackberry fans are holding out for the first BB 10 device to hit the market. No need for to slant the story.
30. jroc74 (Posts: 5732; Member since: 30 Dec 2010)
I'm just curious....how do they know iOS rise on Verizon came from Android users switching....and not just Android users leaving the carrier....or new iPhone users to Verizon?
One of his sources was Apple Insider...lol. The Kantar source.....doesnt say anything about ppl switching from Android to iOS...and Apple Insider is down right now...lol.
35. Whateverman (Posts: 3242; Member since: 17 May 2009)
Was kinda wondering the exact same thing!
42. donfem (Posts: 592; Member since: 30 Mar 2011)
You should realize an article is written with the sole purpose of affecting the readers.... This is another example of very poorly- written-mischieviously-penned information dissemination.
31. jroc74 (Posts: 5732; Member since: 30 Dec 2010)
Or from Android users not upgrading, getting a new phone?
26. tedkord (Posts: 8321; Member since: 17 Jun 2009)
Here we go again. It clearly says on the source material, "12 week period ending 12/25. "
This is a quarter, the quarter of a new iPhone release. Total share remains about the same, 35%.
29. jroc74 (Posts: 5732; Member since: 30 Dec 2010)
I often wonder lately why all the quarterly reports....instead of the whole marketshare numbers....I dont think we get those anymore, do we?
32. ajac09 (Posts: 1477; Member since: 30 Sep 2009)
Look iPhonearena finding ways to make apple look good.
34. corgilot (Posts: 8; Member since: 25 Sep 2012)
What I think is funny here is the fact that they only focus on the US market and also only the 4th quarter of last year. If you look at iOS in world wide numbers it is WAY behind android and it is falling. If you look strictly in the US, yes it still is in front but over the last year they have lost quite a bit of ground to Android and even WP8. This will continue in 2013, especially with all of the 1080p Android phones coming out this year!!!
Apple is a dying company!!!!
36. jsjr76 (Posts: 24; Member since: 28 Sep 2010)
What I find so amusing is how many people take the time to hate Apple but couldn't give one solid reason why. The facts speak for themselves folks, the iPhone is simply a better device than anything out there. Fit and finish are second to none, they're uber reliable (sooner or later EVERY manufacturer makes a dud), and the apps f'n work! They don't crash like Android, they have keyboard or swipe lag like Android, and they hold their value far better than Androids. WP's are the closest device I've seen to an iPhone as far as touch response and reliability. Most of the things people whine about on here that the iPhone can't do make no difference considering that half the time the Android doesn't do it that well to start! Get a life people. Apple simply makes a fine product, period.
41. donfem (Posts: 592; Member since: 30 Mar 2011)
Have you ever used something other than apple product? It seems you go on what others have said or what you read. If apple is what you like, fine.Stick with it.Speaking the truth does not mean"Hate". Open platforms give their users personal touch which explains why they love them.
43. EclipseGSX (Posts: 1705; Member since: 18 Oct 2011)
This was probably true 2-3 years ago. I'll give you value but for overpaying like you are to fill Apples disgustingly huge profit margin, you should profit somehow from some other poor sap willing to overpay as well.
44. Whateverman (Posts: 3242; Member since: 17 May 2009)
Don't lie. The apps don't just "f'n work", my iPad crashes more than my last 3 Android phones combined. Netflix, Kik, YouTube, even Safari crashes all the freakin' time. It freezes, it lags, it stutters, and there are some games that I just uninstalled because they couldn't make it pass the boot up. Don't get me wrong, I like having it much better than not having it, but it's nowhere near the piece of perfection that some like to make it out to be.
48. darkkjedii (Posts: 17578; Member since: 05 Feb 2011)
That's true. I love my iPad 3, but it does hiccup.
49. Whateverman (Posts: 3242; Member since: 17 May 2009)
Thank jedii! And it's not to say it bad, because hiccups and all, me and my iPad are inseperable! Just like me and my Razr. Much like you, I just don't expect perfection out of either platform because none of them will ever be.
50. jroc74 (Posts: 5732; Member since: 30 Dec 2010)
"The facts speak for themselves folks, the iPhone is simply a better device than anything out there."
Thats your opinion....not a fact. If that was a fact....Android, BB, Win Mo, WP would all be gone and it would only be iPhones in stores. Since it isnt.....some ppl actually do like other phones not named iPhone.
You are talking about Android like its 2008, 2009. Its 2013. The market share speaks for itself. Ppl left Win Mo and BB for Android for a reason....and that was back in 2010.
Btw....if the iPhone was so reliable and the apps just worked....the iPhone troubleshooting section on forums would be very, very small. They arent. So thats also not a fact....And I saw an iPhone 4 freeze up while a co worker showed us a clip of his kids school play
54. infinitemethod (Posts: 149; Member since: 04 Sep 2012)
Turd comment. My wife's iOS devices are constantly force closing on themselves while my Note 2 hasn't had a single issue. Jelly Bean is smooth as can be. You should get out more often and maybe youd realize the world around you.
I cant believe someone thought putting glass on both sides of a mobile device was a good idea. Yes, please can I have a phone that shatters on both sides! Please take away my abilities to remove/replace my battery. Also, instead of allowing me to expand my own memory, charge me $100 for 16GB more or $200 for 48GB more!
Its not that people cant afford a 64GB iPhone, its that those people arent dumb enough to be charged that type of premium for storage when they can expand it themselves on almost every Android device. People also tend to choose their own user experience, not let Apple dictate it for them. But you go ahead and enjoy your app. Launcher OS from 7 years ago hahahha
39. InspectorGadget80 (unregistered)
Black Berry will bounce back with their new BB10 TOUCH AND QWERTY phones while ANDROID SURPASS Apple with their 5" screen with 1080P AND APPLE keeps and only grow one inch and their ipads still looks the same just lost a few inches and people still don't realize APPLE can't make their products or software any different from Android.
40. donfem (Posts: 592; Member since: 30 Mar 2011)
My question is, who has a lot to lose if the correct information on the market share is released? the answer to the question will explain either the falsification or adjustment.
51. tuminatr (Posts: 734; Member since: 23 Feb 2009)
I dont like just seeing info this way, If i remember properley android started 2012 with about 51% of the US market and IOS with about 30% so if Apple sold 52% of the smartphones in 2012 and 45% were android sales a 7% differance. that would only move the market share a few points in Apples favor so maybe they ended 2012 with 33% market share and Anroid with 48% if anybody has the actual market share % report please post a link I could not find it on the web.
The other thing to keep in perspective is a few years ago Apple was selling 70% plus there rapid growth had definately slowed.
52. tuminatr (Posts: 734; Member since: 23 Feb 2009)
Latest results I could find on market share looks like November 2012 the figures speak for themselves
Top Smartphone Platforms
3 Month Avg. Ending Nov. 2012 vs. 3 Month Avg. Ending Aug. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Aug-12 Nov-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 52.6% 53.7% 1.1
Apple 34.3% 35.0% 0.7
RIM 8.3% 7.3% -1.0
Microsoft 3.6% 3.0% -0.6
Symbian 0.7% 0.5% -0.2
link if you want it
ts/Press_Releases/2013/1/comSc ore_Reports_November_2012_U.S. _Mobile_Subscriber_Market_Shar e
55. jroc74 (Posts: 5732; Member since: 30 Dec 2010)
Thanks for this post.
This also reminds me....this article is comparing 12 weeks from last year to this year....your post is comparing this year only. Again, thank you...
2 differnt numbers.....looking at 2 different things....and it tells 2 different pictures.....shocking huh... But hey...congrats Apple for an increase comapring 12 weeks from last year to this year. Again....like I said a few months ago....its news when the overall marketshare starts changing dramatically....
57. tuminatr (Posts: 734; Member since: 23 Feb 2009)
np, so I have all but the last 4 weeks in those results above. I would bet it ends with
Android 54% US market share
Apple 36% US market share
still Android has a very healthy market share, and Apple had a healthy increase good for them both as they are american companies
53. LionStone (Posts: 600; Member since: 10 Dec 2010)
You can't pull the pull the wool over our eyes... Hah!