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Half the people watching television ad confused the Samsung GALAXY Tab for the Apple iPad

Posted: , by Alan F.

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Half the people watching television ad confused the Samsung GALAXY Tab for the Apple iPad
"Given Apple's already strong position in the tablet category, it is critical that attribution of [Galaxy] Tab communications improve and that communication works to differentiate Tab from iPad."-Samsung report
Samsung had difficulties marketing its Samsung GALAXY Tab as half of the viewers watching television commercials for the Korean manufacturer's tablet thought that the device that they were looking at was the Apple iPad. This information came from a Samsung report that was revealed in court during the Apple v. Samsung  patent trial. Only 16% of those who viewed the spot knew that the tablet in it was a Samsung model. This could be bad news for Samsung as it shows the jury that the design of the Samsung tablet was similar enough to confuse casual viewers into thinking that it was the iPad.

The Samsung Galaxy Tab 10.1, or is it the Apple iPad?

The Samsung Galaxy Tab 10.1, or is it the Apple iPad?

The internal report was paid for by Samsung and found just 11% of consumers can trace the GALAXY Tab to Samsung while 65% can trace the iPad to Apple. The survey also inquired why consumers would not buy a Samsung GALAXY Tab and one of the primary reasons was the lack of awareness of the product. Television commercials had minimal effect because of the "misattribution".

Marketing a product is a difficult job, confirmed Apple's top marketing guru Phil Schiller. Schiller had taken the stand earlier in the week and noted that the Cupertino based firm had spent $149.5 million promoting its tablet in 2010 alone.
"(With television and billboards) Customers only get a glimpse of the product. The advertisement has to give you a sense of how it might work, and what it might do for you before you have a chance to head to the store and try it yourself. The ads create a reason that you might want a tablet in your life.
With a comment that was surely intended for the Samsung GALAXY Tab, Schiller said that when a competitor comes up with a product that copies Apple's design and marketing, customers can get confused on whose product is whose which is like "stealing all the value we've created."

source: AppleInsider

124 Comments
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posted on 08 Aug 2012, 19:02 19

2. phoenixpr (Posts: 164; Member since: 28 Mar 2012)


Yet those are the very people in the nut house. I think that TV should be removed from the ward. I have the iPad 3, But as soon as Samsung Note 10.1 is out, I am trashing my iCrap for that.

posted on 08 Aug 2012, 19:24 7

11. stealthd (Posts: 869; Member since: 12 Jun 2011)


And as soon as you look at the 1280x800 screen you're going to be disappointed.

posted on 08 Aug 2012, 19:39 4

24. nnaatthhaannx2 (Posts: 819; Member since: 19 Oct 2011)


Compared to the third gen iPad? Of course! Remember, this was created as a competitor against the ORIGINAL iPad.
I can easily say that this is better in many respects than the OG iPad, but compared to newer models, the Apple product is better.

posted on 10 Aug 2012, 16:22 2

108. Mario1017 (Posts: 336; Member since: 04 Sep 2011)


The note 10.1 was not made to compete with the first iPad...u dumb?

posted on 10 Aug 2012, 16:32

109. phoenixpr (Posts: 164; Member since: 28 Mar 2012)


Agree with Mario1017.

posted on 10 Aug 2012, 23:18

111. u-suck-more (Posts: 529; Member since: 26 Aug 2011)


lol that is e most retarded statement ever

posted on 08 Aug 2012, 22:43 3

61. Jay_F (Posts: 236; Member since: 29 Nov 2011)


You'd be a complete idiot for it too, so have fun with that.

posted on 09 Aug 2012, 03:00 3

81. serious9010 (Posts: 254; Member since: 20 Jul 2012)


I have the galaxy tab and I'm trashing that for the new iPad. Something that's actually worth it's money.

posted on 10 Aug 2012, 10:06 4

106. phitch (Posts: 214; Member since: 06 Mar 2012)


No you don't and no you won't. You are piss poor, so go back to your trailer park and watch your old school CRT with your rabbit ears.

posted on 10 Aug 2012, 18:02

110. serious9010 (Posts: 254; Member since: 20 Jul 2012)


Nice try loser. I'm really trashing the tab though.

posted on 08 Aug 2012, 19:03 7

3. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


so apple does have a case after all… this is certainly interesting

posted on 11 Aug 2012, 11:51

112. rei-gouki (Posts: 7; Member since: 11 Aug 2012)


It is unfortunate that by "having a case", their marketing department can say, "woot, we did such a good job, competitors are helping us advertise!" only to get smacked by the lawyers and get told to, "stfu". It's times like these which raise pressing questions like which profession would land you in a lower level of Hell. And wonder why Apple would sue them, of course.

posted on 08 Aug 2012, 19:06 6

4. christianqwerty (Posts: 460; Member since: 05 May 2011)


to be honest, it does sort of look like the ipad, especially the one with the lighter color back with the black at the top, looks like the back of an ipad.

posted on 08 Aug 2012, 19:07 15

6. centuro1911 (Posts: 12; Member since: 24 Feb 2012)


Also... 75% of people who watch tv are retarded. So I guess we should be happy that a third of our retards can tell the difference between Apple and Samsung. Meanwhile no one else cares.

posted on 08 Aug 2012, 19:18 5

9. E.N. (Posts: 2218; Member since: 25 Jan 2009)


Well Samsung Galaxy Tab advertisements appear pretty much everywhere like Tv commercials, billboards, and ads on webpages and web videos. Pretty much everyone is exposed to these advertisements.

posted on 08 Aug 2012, 19:09 18

7. cityeighteen (Posts: 40; Member since: 28 Mar 2012)


Most tablets look very similar to each other by their very nature. This isn't just Samsung copying Apple. People only get the Samsung Galaxy Tab and the iPad confused because the iPad has become so synonymous with the entire tablet industry. When people see a tablet, they assume at first sight that it is an iPad. If Apple can sue Samsung for making a similar-looking tablet, then Kleenex might as well sue anyone else that makes tissues, and Post-It might as well sue anyone else that makes sticky notes. You can't tell the difference between a Kleenex tissue and a tissue from another brand.

posted on 08 Aug 2012, 19:25 1

12. E.N. (Posts: 2218; Member since: 25 Jan 2009)


As soon as tablets become commodities, you'll have a case. But you're going to have to wait a couple of decades at the least.

posted on 08 Aug 2012, 21:11 5

47. lyndon420 (Posts: 1642; Member since: 11 Jul 2012)


With the way technology is going these days, 20 years is beyond reasonable as a timeframe. How long has the laptop been around and how many OEM's made them? (was there any pathetic laptop wars/trials?

Until very recently, Microsoft was mainly a software company. Now that they are producing their own branded hardware Asus is pissed. Sound familiar?

posted on 09 Aug 2012, 00:10 2

73. E.N. (Posts: 2218; Member since: 25 Jan 2009)


laptops/computers are in no way, shape, or form commodities, they're far from it actually. I think you're a little confused.

And aside from Samsung's design, most of Apple's suits have to do with software. It's kind of hard to have a laptop war/trials when most laptops are running the exact same software.

posted on 09 Aug 2012, 12:15 1

102. DawsonLee (Posts: 25; Member since: 03 Apr 2012)


Correct me if i'm wrong but i do think that it's Acer that's pissed with Microsoft and not Asus

posted on 09 Aug 2012, 11:41 4

101. Fluxman (Posts: 40; Member since: 03 Jun 2010)


cityeighteen is right. I have a Tablet S, which looks nothing like the iPad (which Apple lawyers even specifically called out as an alternative design). I get a lot of people going "Hey, nice iPad". It's not about the design, it's that due to Apple marketing, dumb people automatically associate a tablet with the iPad, no matter the design. And there are a lot of dumb people...

posted on 08 Aug 2012, 19:24 21

10. cj100570 (Posts: 198; Member since: 12 May 2009)


Anyone not able to distinguish an iPad from a Galaxy Tab 10.1 is an idiot. Ray Charles could tell the difference....

posted on 08 Aug 2012, 19:27 8

15. ROYALLIST (banned) (Posts: 25; Member since: 08 Aug 2012)


Agree.

posted on 09 Aug 2012, 06:48 1

91. dmckay12 (Posts: 242; Member since: 25 Feb 2012)


Ray Charles is a die hard iPhone fan. Seriously.

posted on 09 Aug 2012, 08:19 2

94. dmckay12 (Posts: 242; Member since: 25 Feb 2012)


Sorry. Got my black, blind singers confused. I was thinking of Stevie Wonder.

posted on 09 Aug 2012, 15:07

104. kingstandup (Posts: 30; Member since: 24 Oct 2011)


Well said!

posted on 08 Aug 2012, 19:25 12

13. Santi_Santi (unregistered)


Sammy is eating his own dessert... There are huge differences between those 2 devices but Sammy is taking the same path as Apple just by showing the same things that the Apple iPad. Personally i want Apple to lose this case and Sammy to avoid all the similarities with Apple products. Just look at the SG S3!!! They were able to show a brand-new device and the person who cant tell the differences between an Apple iPhone and a Galaxy S3 is because he is not living in this world...

posted on 08 Aug 2012, 19:29 2

16. ROYALLIST (banned) (Posts: 25; Member since: 08 Aug 2012)


True.

posted on 08 Aug 2012, 19:31 6

18. Yummy (Posts: 115; Member since: 28 Mar 2012)


How can you possibly mistaken it?

posted on 08 Aug 2012, 19:33 3

21. ROYALLIST (banned) (Posts: 25; Member since: 08 Aug 2012)


There from lalaland....

posted on 08 Aug 2012, 19:32 2

20. darkvadervip (Posts: 275; Member since: 08 Dec 2010)


Centuro1911 is retarded. Samsung own reports point out the truth. I dislike the when people see the facts but when embarrassed say anything off the top of there head.

posted on 11 Aug 2012, 12:13

113. rei-gouki (Posts: 7; Member since: 11 Aug 2012)


From what was reported, there was no separation between people who identified it as iPad because it was a tablet and people who thought it looked like an iPad (and therefore "musta been" an iPad). There is probably a larger lawsuit to defend the name iPad from becoming a reference to any tablet, similar to a problem I heard about that Xerox had.

posted on 08 Aug 2012, 19:34 3

22. MartyK (Posts: 669; Member since: 11 Apr 2012)


Alan F!!,
Folks, if you want to hear/read what really happen, go to a source that is not bias aka Alan F..

Here are links in case you want to see what happen in court.
http://www.theverge.com/2012/8/7/3225714/samsung-accuses-apple-tampering-with-evidence

and :
http://www.groklaw.net/article.php?story=20120808104757643

posted on 08 Aug 2012, 19:54

29. ROYALLIST (banned) (Posts: 25; Member since: 08 Aug 2012)


Wow 386 comments! I wonder why Phonearena never ever had or has this ex amount of posts?

posted on 09 Aug 2012, 01:54 3

78. Commentator (Posts: 2184; Member since: 16 Aug 2011)


386 is a lot? Engadget could publish an article on proper stamp-licking techniques and it would get 2000+ comments.

posted on 09 Aug 2012, 06:45

90. tegradragon (Posts: 68; Member since: 23 May 2012)


Lol that is so true! Hope you dont offend these people ;)

posted on 09 Aug 2012, 10:48

99. Pdubb (Posts: 237; Member since: 08 Aug 2011)


Because here we don't all into the "you're stupid no you're stupid" comments. We have our trolls but of the 386 comments how many are just some one word no thought comments.

posted on 08 Aug 2012, 21:49 3

54. jroc74 (Posts: 4006; Member since: 30 Dec 2010)


Wow....just read the article.

In EVERY iPhone attack against Samsung....they ALWAYS HAVE THE APP DRAWER OPEN on Samsung phones. Who in the world uses the phone with the app drawer open 24/7?

Samsung said.....and I think its accurate.....their phones dont look the way Apple presented in court out the box. Damn near every Android phone has very lil icons on the home screens out the box.

The judged over ruled Samsungs objection??? All someone had to do was do a factory reset on the Epic 4G to see how it looks out the box....

Samsung just needs to skip to the settlement part of the case....cuz its clear this judge is really not trying to give Samsung a fair shake.

posted on 08 Aug 2012, 19:40 1

25. Tekkasonic (Posts: 7; Member since: 31 Jul 2012)


LOOOK>.. ZOMG >.< IT's AN IPAD

http://www.zdnet.com/photos/apple-ipad-design-its-been-done-before-images_p7/6284204#photo

from star trek in the 1990's -_- yea.. its all been done before is apple...

posted on 08 Aug 2012, 22:38

60. -box- (Posts: 3568; Member since: 04 Jan 2012)


Yep, I've been.saying this for years. Star Trek TNG, Serenity, 2001:ASO, countless others, even comic books. Egyptians and other ancient civilizations had (get this) stone TABLETS of rectangular shapes millenia ago.
There's an idea for a spoof, mummy escapes a California museum and haunts apple's HQ.

posted on 08 Aug 2012, 19:49 9

27. gemini6991 (Posts: 24; Member since: 21 Sep 2009)


Ok I don't post here often, but I enjoy seeing what is going on. This Apple vs Samsung case is truly hilarious. About the TV Ad...um is it me or did every front view of the tablet have Samsung on it. Some times in Ads there is fine print, but the word Samsung was very visible. Most tablets look similar to the same design because when you think tablet, you think iPad and everyone knows that..So the manufacturers create a thinner lighter tablet to compete, but if you can't see the word Samsung maybe you have a bigger issue..maybe it's just me.

posted on 08 Aug 2012, 19:56 1

30. ROYALLIST (banned) (Posts: 25; Member since: 08 Aug 2012)


Your name recalls an diehard Apple iFan called Gemini550....

posted on 08 Aug 2012, 20:31 5

37. gemini6991 (Posts: 24; Member since: 21 Sep 2009)


Nope. Android owner by preference. Depending on what the new iPhone is going to do I may buy it to add to my phones for business purposes. I appreciate what Apple has done for the industry, just wish this patent madness would stop so we can get back to making better products. I don't believe anything is truly original in today's market. So many products/services are inspired in some way by another, especially in technology. Depending how this end up...we the consumers may end up losing either way.

posted on 08 Aug 2012, 19:50 3

28. darkkjedii (Posts: 9316; Member since: 05 Feb 2011)


Apples gonna win this case hands down. This is like Yankees sox. Bottom of the 9th Yankees trail by 2 with 2 on the corners and jeter at the plate. Here comes the 0-2 hit high and deep to right apple wins theeeeeeeee apple wins.

posted on 08 Aug 2012, 19:58

31. ROYALLIST (banned) (Posts: 25; Member since: 08 Aug 2012)


Keep dreaming. In your dreams Apple will win.....!?

posted on 08 Aug 2012, 20:18 3

33. suavemezie (Posts: 58; Member since: 21 Jun 2012)


Then, they should go check their vision, Samsung tablet is boldly spelt and shown, throughout the AD. I think Samsung Tab, looks better.

posted on 08 Aug 2012, 20:27 5

34. Fuego84 (Posts: 250; Member since: 13 May 2012)


this argument about Samsung being so similar to the iPad is a waste of time because how can u confuse a commercial that says and shows the brand name SAMSUNG. It just wrong if they showed just part of the commercial and asked people well what tablet do you think that is?

posted on 08 Aug 2012, 20:31 13

36. Hammerfest (Posts: 348; Member since: 12 May 2012)


to be fair, Apple is the one who spent LOADS on advertising! If you did this same "study" with ANY other MFG of tablets, you would get THE EXACT SAME RESULTS...

People thought and would think its an iPad because of the extensive advertising Apple has done, its NOT only Samsung, any other maker would get the same result in this sort of study (proof provided below)...

THE FUNNY PART: Why is Apple complaining? Its sure-fire that so many people thought they where seeing an iPad, so thats probably what they bought... so Samsungs advert helped Apples sales...

THE SAD PART (proof): I called 4 different stores today looking for a screen protector for my tablet, when asked by 3/4 of the stores what I was looking for, I said a screen protector for my Asus Transformer Tablet, and they responded "is it an iPad?", Advertisement and "mainstream" have EVERYTHING to do with the study results, and being a "copycat" has ZERO to do with it...

posted on 08 Aug 2012, 22:58 4

63. -box- (Posts: 3568; Member since: 04 Jan 2012)


Yes.
Kleenex
Band-Aids
Bailey's
Jack Daniels
Xerox
(applicable in southern US) Coke
Windex
GameBoy
Rolex
LeerJet
Honda (for motorcycles in Asia)
Droid
MagLite
Miracle-Gro
McDonald's (to a point) or KFC
Waterford
Kitchen-Aid

posted on 08 Aug 2012, 23:16 1

67. deathyyy (Posts: 101; Member since: 20 Dec 2011)


Coke- also applicable in California

posted on 08 Aug 2012, 20:56 3

42. ilkinandr92 (Posts: 43; Member since: 07 Aug 2012)


Well no offence to anyone but only nubs will confuse those 2 tablets as u can clearly see the UI on the tablet is different then iOS also looking at the back shows its not fully same color which iPads are solid color

posted on 08 Aug 2012, 21:02 4

43. sinple (Posts: 87; Member since: 04 Nov 2011)


I am pretty sure the word samsung is very obvious on the advertising

posted on 11 Aug 2012, 12:44

114. rei-gouki (Posts: 7; Member since: 11 Aug 2012)


I get the feeling you'll find in no small number, people who immediately associate that information along the lines of, "oh, Samsung make iPads now?"

posted on 08 Aug 2012, 21:04 2

44. matrix_neo (Posts: 307; Member since: 03 Nov 2011)


Every time I saw tvc of samsung not just only about galaxy tab but other products as well, the samsung logo is seen in the end of each tvc. If these people mistaken ipad as a galaxy tab, and they watch the whole tvc of galaxy tab, still they mistaken it? Even they have seen samsung logo in the end? It's really ridiculous. If apple wins, let them celebrate but their image is mostly hurt and other companies will mostly be more inspired to create better products than apple. If apple felt they are losing, their lawyers will first encourage to sue them. The cycle will continue for the next nth years...

posted on 08 Aug 2012, 21:07

45. matrix_neo (Posts: 307; Member since: 03 Nov 2011)


I mean their lawyers will first encourage them to sue... not really good in grammar...

posted on 08 Aug 2012, 21:07 2

46. koolerz1569 (Posts: 8; Member since: 12 Nov 2009)


people are stupid

posted on 08 Aug 2012, 21:31 2

50. lyndon420 (Posts: 1642; Member since: 11 Jul 2012)


I hope everyone who makes parts for apple...stops.

posted on 11 Aug 2012, 12:53

115. rei-gouki (Posts: 7; Member since: 11 Aug 2012)


One of them is Samsung, IIRC. Presumably these bruhaas would play into why there still isn't an iPod Touch 5, iPhone 5, or an iPad 3 (if you consider the "new iPad" more like an "iPad 2S" if you follow the iPhone name scheme)

posted on 08 Aug 2012, 21:52 4

55. jroc74 (Posts: 4006; Member since: 30 Dec 2010)


This ad as proof of copying is hilarious.

Just a few years ago every smartphone was an iPhone.....today every tablet is an iPad. To this day.....any mp3 player is an iPod. According to some ppl.

My kids mother calls any mp3 player an iPod.

So....whats the point of this ad?

posted on 08 Aug 2012, 21:58

56. HiddenStones (Posts: 5; Member since: 03 Aug 2012)


Apple had spent too much money on marketing iPad. That's why...

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