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Half the people watching television ad confused the Samsung GALAXY Tab for the Apple iPad

Posted: , by Alan F.

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Half the people watching television ad confused the Samsung GALAXY Tab for the Apple iPad
"Given Apple's already strong position in the tablet category, it is critical that attribution of [Galaxy] Tab communications improve and that communication works to differentiate Tab from iPad."-Samsung report
Samsung had difficulties marketing its Samsung GALAXY Tab as half of the viewers watching television commercials for the Korean manufacturer's tablet thought that the device that they were looking at was the Apple iPad. This information came from a Samsung report that was revealed in court during the Apple v. Samsung  patent trial. Only 16% of those who viewed the spot knew that the tablet in it was a Samsung model. This could be bad news for Samsung as it shows the jury that the design of the Samsung tablet was similar enough to confuse casual viewers into thinking that it was the iPad.

The Samsung Galaxy Tab 10.1, or is it the Apple iPad?

The Samsung Galaxy Tab 10.1, or is it the Apple iPad?

The internal report was paid for by Samsung and found just 11% of consumers can trace the GALAXY Tab to Samsung while 65% can trace the iPad to Apple. The survey also inquired why consumers would not buy a Samsung GALAXY Tab and one of the primary reasons was the lack of awareness of the product. Television commercials had minimal effect because of the "misattribution".

Marketing a product is a difficult job, confirmed Apple's top marketing guru Phil Schiller. Schiller had taken the stand earlier in the week and noted that the Cupertino based firm had spent $149.5 million promoting its tablet in 2010 alone.
"(With television and billboards) Customers only get a glimpse of the product. The advertisement has to give you a sense of how it might work, and what it might do for you before you have a chance to head to the store and try it yourself. The ads create a reason that you might want a tablet in your life.
With a comment that was surely intended for the Samsung GALAXY Tab, Schiller said that when a competitor comes up with a product that copies Apple's design and marketing, customers can get confused on whose product is whose which is like "stealing all the value we've created."

source: AppleInsider

124 Comments
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posted on 08 Aug 2012, 19:02 19

2. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


Yet those are the very people in the nut house. I think that TV should be removed from the ward. I have the iPad 3, But as soon as Samsung Note 10.1 is out, I am trashing my iCrap for that.

posted on 08 Aug 2012, 19:24 7

11. stealthd (unregistered)


And as soon as you look at the 1280x800 screen you're going to be disappointed.

posted on 08 Aug 2012, 19:39 4

24. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)


Compared to the third gen iPad? Of course! Remember, this was created as a competitor against the ORIGINAL iPad.
I can easily say that this is better in many respects than the OG iPad, but compared to newer models, the Apple product is better.

posted on 10 Aug 2012, 16:22 2

108. Mario1017 (Posts: 336; Member since: 04 Sep 2011)


The note 10.1 was not made to compete with the first iPad...u dumb?

posted on 10 Aug 2012, 16:32

109. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


Agree with Mario1017.

posted on 10 Aug 2012, 23:18

111. u-suck-more (Posts: 529; Member since: 26 Aug 2011)


lol that is e most retarded statement ever

posted on 08 Aug 2012, 22:43 3

61. Jay_F (Posts: 236; Member since: 29 Nov 2011)


You'd be a complete idiot for it too, so have fun with that.

posted on 09 Aug 2012, 03:00 3

81. serious9010 (Posts: 254; Member since: 20 Jul 2012)


I have the galaxy tab and I'm trashing that for the new iPad. Something that's actually worth it's money.

posted on 10 Aug 2012, 10:06 4

106. phitch (Posts: 214; Member since: 06 Mar 2012)


No you don't and no you won't. You are piss poor, so go back to your trailer park and watch your old school CRT with your rabbit ears.

posted on 10 Aug 2012, 18:02

110. serious9010 (Posts: 254; Member since: 20 Jul 2012)


Nice try loser. I'm really trashing the tab though.

posted on 08 Aug 2012, 19:03 7

3. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


so apple does have a case after all… this is certainly interesting

posted on 11 Aug 2012, 11:51

112. rei-gouki (Posts: 7; Member since: 11 Aug 2012)


It is unfortunate that by "having a case", their marketing department can say, "woot, we did such a good job, competitors are helping us advertise!" only to get smacked by the lawyers and get told to, "stfu". It's times like these which raise pressing questions like which profession would land you in a lower level of Hell. And wonder why Apple would sue them, of course.

posted on 08 Aug 2012, 19:06 6

4. christianqwerty (Posts: 467; Member since: 05 May 2011)


to be honest, it does sort of look like the ipad, especially the one with the lighter color back with the black at the top, looks like the back of an ipad.

posted on 08 Aug 2012, 19:07 15

6. centuro1911 (Posts: 12; Member since: 24 Feb 2012)


Also... 75% of people who watch tv are retarded. So I guess we should be happy that a third of our retards can tell the difference between Apple and Samsung. Meanwhile no one else cares.

posted on 08 Aug 2012, 19:18 5

9. E.N. (Posts: 2610; Member since: 25 Jan 2009)


Well Samsung Galaxy Tab advertisements appear pretty much everywhere like Tv commercials, billboards, and ads on webpages and web videos. Pretty much everyone is exposed to these advertisements.

posted on 08 Aug 2012, 19:09 18

7. cityeighteen (Posts: 40; Member since: 28 Mar 2012)


Most tablets look very similar to each other by their very nature. This isn't just Samsung copying Apple. People only get the Samsung Galaxy Tab and the iPad confused because the iPad has become so synonymous with the entire tablet industry. When people see a tablet, they assume at first sight that it is an iPad. If Apple can sue Samsung for making a similar-looking tablet, then Kleenex might as well sue anyone else that makes tissues, and Post-It might as well sue anyone else that makes sticky notes. You can't tell the difference between a Kleenex tissue and a tissue from another brand.

posted on 08 Aug 2012, 19:25 1

12. E.N. (Posts: 2610; Member since: 25 Jan 2009)


As soon as tablets become commodities, you'll have a case. But you're going to have to wait a couple of decades at the least.

posted on 08 Aug 2012, 21:11 5

47. lyndon420 (Posts: 4558; Member since: 11 Jul 2012)


With the way technology is going these days, 20 years is beyond reasonable as a timeframe. How long has the laptop been around and how many OEM's made them? (was there any pathetic laptop wars/trials?

Until very recently, Microsoft was mainly a software company. Now that they are producing their own branded hardware Asus is pissed. Sound familiar?

posted on 09 Aug 2012, 00:10 2

73. E.N. (Posts: 2610; Member since: 25 Jan 2009)


laptops/computers are in no way, shape, or form commodities, they're far from it actually. I think you're a little confused.

And aside from Samsung's design, most of Apple's suits have to do with software. It's kind of hard to have a laptop war/trials when most laptops are running the exact same software.

posted on 09 Aug 2012, 12:15 1

102. DawsonLee (Posts: 26; Member since: 03 Apr 2012)


Correct me if i'm wrong but i do think that it's Acer that's pissed with Microsoft and not Asus

posted on 09 Aug 2012, 11:41 4

101. Fluxman (Posts: 51; Member since: 03 Jun 2010)


cityeighteen is right. I have a Tablet S, which looks nothing like the iPad (which Apple lawyers even specifically called out as an alternative design). I get a lot of people going "Hey, nice iPad". It's not about the design, it's that due to Apple marketing, dumb people automatically associate a tablet with the iPad, no matter the design. And there are a lot of dumb people...

posted on 08 Aug 2012, 19:24 21

10. cj100570 (Posts: 204; Member since: 12 May 2009)


Anyone not able to distinguish an iPad from a Galaxy Tab 10.1 is an idiot. Ray Charles could tell the difference....

posted on 08 Aug 2012, 19:27 8

15. ROYALLIST (banned) (Posts: 25; Member since: 08 Aug 2012)


Agree.

posted on 09 Aug 2012, 06:48 1

91. dmckay12 (Posts: 243; Member since: 25 Feb 2012)


Ray Charles is a die hard iPhone fan. Seriously.

posted on 09 Aug 2012, 08:19 2

94. dmckay12 (Posts: 243; Member since: 25 Feb 2012)


Sorry. Got my black, blind singers confused. I was thinking of Stevie Wonder.

posted on 09 Aug 2012, 15:07

104. kingstandup (Posts: 30; Member since: 24 Oct 2011)


Well said!

posted on 08 Aug 2012, 19:25 12

13. Santi_Santi (unregistered)


Sammy is eating his own dessert... There are huge differences between those 2 devices but Sammy is taking the same path as Apple just by showing the same things that the Apple iPad. Personally i want Apple to lose this case and Sammy to avoid all the similarities with Apple products. Just look at the SG S3!!! They were able to show a brand-new device and the person who cant tell the differences between an Apple iPhone and a Galaxy S3 is because he is not living in this world...

posted on 08 Aug 2012, 19:29 2

16. ROYALLIST (banned) (Posts: 25; Member since: 08 Aug 2012)


True.

posted on 08 Aug 2012, 19:31 6

18. Yummy (Posts: 117; Member since: 28 Mar 2012)


How can you possibly mistaken it?

posted on 08 Aug 2012, 19:33 3

21. ROYALLIST (banned) (Posts: 25; Member since: 08 Aug 2012)


There from lalaland....

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