Half the people watching television ad confused the Samsung GALAXY Tab for the Apple iPad
lack of awareness of the product. Television commercials had minimal effect because of the "misattribution".
Marketing a product is a difficult job, confirmed Apple's top marketing guru Phil Schiller. Schiller had taken the stand earlier in the week and noted that the Cupertino based firm had spent $149.5 million promoting its tablet in 2010 alone.
2. phoenixpr (Posts: 167; Member since: 28 Mar 2012)
Yet those are the very people in the nut house. I think that TV should be removed from the ward. I have the iPad 3, But as soon as Samsung Note 10.1 is out, I am trashing my iCrap for that.
11. stealthd (Posts: 980; Member since: 12 Jun 2011)
And as soon as you look at the 1280x800 screen you're going to be disappointed.
24. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)
Compared to the third gen iPad? Of course! Remember, this was created as a competitor against the ORIGINAL iPad.
I can easily say that this is better in many respects than the OG iPad, but compared to newer models, the Apple product is better.
108. Mario1017 (Posts: 336; Member since: 04 Sep 2011)
The note 10.1 was not made to compete with the first iPad...u dumb?
111. u-suck-more (Posts: 529; Member since: 26 Aug 2011)
lol that is e most retarded statement ever
61. Jay_F (Posts: 236; Member since: 29 Nov 2011)
You'd be a complete idiot for it too, so have fun with that.
81. serious9010 (Posts: 254; Member since: 20 Jul 2012)
I have the galaxy tab and I'm trashing that for the new iPad. Something that's actually worth it's money.
106. phitch (Posts: 214; Member since: 06 Mar 2012)
No you don't and no you won't. You are piss poor, so go back to your trailer park and watch your old school CRT with your rabbit ears.
110. serious9010 (Posts: 254; Member since: 20 Jul 2012)
Nice try loser. I'm really trashing the tab though.
3. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)
so apple does have a case after all… this is certainly interesting
112. rei-gouki (Posts: 7; Member since: 11 Aug 2012)
It is unfortunate that by "having a case", their marketing department can say, "woot, we did such a good job, competitors are helping us advertise!" only to get smacked by the lawyers and get told to, "stfu". It's times like these which raise pressing questions like which profession would land you in a lower level of Hell. And wonder why Apple would sue them, of course.
4. christianqwerty (Posts: 460; Member since: 05 May 2011)
to be honest, it does sort of look like the ipad, especially the one with the lighter color back with the black at the top, looks like the back of an ipad.
6. centuro1911 (Posts: 12; Member since: 24 Feb 2012)
Also... 75% of people who watch tv are retarded. So I guess we should be happy that a third of our retards can tell the difference between Apple and Samsung. Meanwhile no one else cares.
9. E.N. (Posts: 2362; Member since: 25 Jan 2009)
Well Samsung Galaxy Tab advertisements appear pretty much everywhere like Tv commercials, billboards, and ads on webpages and web videos. Pretty much everyone is exposed to these advertisements.
7. cityeighteen (Posts: 40; Member since: 28 Mar 2012)
Most tablets look very similar to each other by their very nature. This isn't just Samsung copying Apple. People only get the Samsung Galaxy Tab and the iPad confused because the iPad has become so synonymous with the entire tablet industry. When people see a tablet, they assume at first sight that it is an iPad. If Apple can sue Samsung for making a similar-looking tablet, then Kleenex might as well sue anyone else that makes tissues, and Post-It might as well sue anyone else that makes sticky notes. You can't tell the difference between a Kleenex tissue and a tissue from another brand.
12. E.N. (Posts: 2362; Member since: 25 Jan 2009)
As soon as tablets become commodities, you'll have a case. But you're going to have to wait a couple of decades at the least.
47. lyndon420 (Posts: 1785; Member since: 11 Jul 2012)
With the way technology is going these days, 20 years is beyond reasonable as a timeframe. How long has the laptop been around and how many OEM's made them? (was there any pathetic laptop wars/trials?
Until very recently, Microsoft was mainly a software company. Now that they are producing their own branded hardware Asus is pissed. Sound familiar?
73. E.N. (Posts: 2362; Member since: 25 Jan 2009)
laptops/computers are in no way, shape, or form commodities, they're far from it actually. I think you're a little confused.
And aside from Samsung's design, most of Apple's suits have to do with software. It's kind of hard to have a laptop war/trials when most laptops are running the exact same software.
102. DawsonLee (Posts: 26; Member since: 03 Apr 2012)
Correct me if i'm wrong but i do think that it's Acer that's pissed with Microsoft and not Asus
101. Fluxman (Posts: 51; Member since: 03 Jun 2010)
cityeighteen is right. I have a Tablet S, which looks nothing like the iPad (which Apple lawyers even specifically called out as an alternative design). I get a lot of people going "Hey, nice iPad". It's not about the design, it's that due to Apple marketing, dumb people automatically associate a tablet with the iPad, no matter the design. And there are a lot of dumb people...
10. cj100570 (Posts: 204; Member since: 12 May 2009)
Anyone not able to distinguish an iPad from a Galaxy Tab 10.1 is an idiot. Ray Charles could tell the difference....
91. dmckay12 (Posts: 243; Member since: 25 Feb 2012)
Ray Charles is a die hard iPhone fan. Seriously.
94. dmckay12 (Posts: 243; Member since: 25 Feb 2012)
Sorry. Got my black, blind singers confused. I was thinking of Stevie Wonder.
13. Santi_Santi (unregistered)
Sammy is eating his own dessert... There are huge differences between those 2 devices but Sammy is taking the same path as Apple just by showing the same things that the Apple iPad. Personally i want Apple to lose this case and Sammy to avoid all the similarities with Apple products. Just look at the SG S3!!! They were able to show a brand-new device and the person who cant tell the differences between an Apple iPhone and a Galaxy S3 is because he is not living in this world...
20. darkvadervip (Posts: 343; Member since: 08 Dec 2010)
Centuro1911 is retarded. Samsung own reports point out the truth. I dislike the when people see the facts but when embarrassed say anything off the top of there head.
113. rei-gouki (Posts: 7; Member since: 11 Aug 2012)
From what was reported, there was no separation between people who identified it as iPad because it was a tablet and people who thought it looked like an iPad (and therefore "musta been" an iPad). There is probably a larger lawsuit to defend the name iPad from becoming a reference to any tablet, similar to a problem I heard about that Xerox had.
22. MartyK (Posts: 726; Member since: 11 Apr 2012)
Folks, if you want to hear/read what really happen, go to a source that is not bias aka Alan F..
Here are links in case you want to see what happen in court.
29. ROYALLIST (banned) (Posts: 25; Member since: 08 Aug 2012)
Wow 386 comments! I wonder why Phonearena never ever had or has this ex amount of posts?
78. Commentator (Posts: 2495; Member since: 16 Aug 2011)
386 is a lot? Engadget could publish an article on proper stamp-licking techniques and it would get 2000+ comments.
90. tegradragon (Posts: 68; Member since: 23 May 2012)
Lol that is so true! Hope you dont offend these people ;)
99. Pdubb (Posts: 239; Member since: 08 Aug 2011)
Because here we don't all into the "you're stupid no you're stupid" comments. We have our trolls but of the 386 comments how many are just some one word no thought comments.
54. jroc74 (Posts: 5192; Member since: 30 Dec 2010)
Wow....just read the article.
In EVERY iPhone attack against Samsung....they ALWAYS HAVE THE APP DRAWER OPEN on Samsung phones. Who in the world uses the phone with the app drawer open 24/7?
Samsung said.....and I think its accurate.....their phones dont look the way Apple presented in court out the box. Damn near every Android phone has very lil icons on the home screens out the box.
The judged over ruled Samsungs objection??? All someone had to do was do a factory reset on the Epic 4G to see how it looks out the box....
Samsung just needs to skip to the settlement part of the case....cuz its clear this judge is really not trying to give Samsung a fair shake.
25. Tekkasonic (Posts: 10; Member since: 31 Jul 2012)
LOOOK>.. ZOMG >.< IT's AN IPAD
from star trek in the 1990's -_- yea.. its all been done before is apple...
60. -box- (Posts: 3878; Member since: 04 Jan 2012)
Yep, I've been.saying this for years. Star Trek TNG, Serenity, 2001:ASO, countless others, even comic books. Egyptians and other ancient civilizations had (get this) stone TABLETS of rectangular shapes millenia ago.
There's an idea for a spoof, mummy escapes a California museum and haunts apple's HQ.
27. gemini6991 (Posts: 24; Member since: 21 Sep 2009)
Ok I don't post here often, but I enjoy seeing what is going on. This Apple vs Samsung case is truly hilarious. About the TV Ad...um is it me or did every front view of the tablet have Samsung on it. Some times in Ads there is fine print, but the word Samsung was very visible. Most tablets look similar to the same design because when you think tablet, you think iPad and everyone knows that..So the manufacturers create a thinner lighter tablet to compete, but if you can't see the word Samsung maybe you have a bigger issue..maybe it's just me.
30. ROYALLIST (banned) (Posts: 25; Member since: 08 Aug 2012)
Your name recalls an diehard Apple iFan called Gemini550....
37. gemini6991 (Posts: 24; Member since: 21 Sep 2009)
Nope. Android owner by preference. Depending on what the new iPhone is going to do I may buy it to add to my phones for business purposes. I appreciate what Apple has done for the industry, just wish this patent madness would stop so we can get back to making better products. I don't believe anything is truly original in today's market. So many products/services are inspired in some way by another, especially in technology. Depending how this end up...we the consumers may end up losing either way.
28. darkkjedii (Posts: 12640; Member since: 05 Feb 2011)
Apples gonna win this case hands down. This is like Yankees sox. Bottom of the 9th Yankees trail by 2 with 2 on the corners and jeter at the plate. Here comes the 0-2 hit high and deep to right apple wins theeeeeeeee apple wins.
31. ROYALLIST (banned) (Posts: 25; Member since: 08 Aug 2012)
Keep dreaming. In your dreams Apple will win.....!?
33. suavemezie (Posts: 63; Member since: 21 Jun 2012)
Then, they should go check their vision, Samsung tablet is boldly spelt and shown, throughout the AD. I think Samsung Tab, looks better.
34. Fuego84 (Posts: 295; Member since: 13 May 2012)
this argument about Samsung being so similar to the iPad is a waste of time because how can u confuse a commercial that says and shows the brand name SAMSUNG. It just wrong if they showed just part of the commercial and asked people well what tablet do you think that is?
36. Hammerfest (Posts: 370; Member since: 12 May 2012)
to be fair, Apple is the one who spent LOADS on advertising! If you did this same "study" with ANY other MFG of tablets, you would get THE EXACT SAME RESULTS...
People thought and would think its an iPad because of the extensive advertising Apple has done, its NOT only Samsung, any other maker would get the same result in this sort of study (proof provided below)...
THE FUNNY PART: Why is Apple complaining? Its sure-fire that so many people thought they where seeing an iPad, so thats probably what they bought... so Samsungs advert helped Apples sales...
THE SAD PART (proof): I called 4 different stores today looking for a screen protector for my tablet, when asked by 3/4 of the stores what I was looking for, I said a screen protector for my Asus Transformer Tablet, and they responded "is it an iPad?", Advertisement and "mainstream" have EVERYTHING to do with the study results, and being a "copycat" has ZERO to do with it...
63. -box- (Posts: 3878; Member since: 04 Jan 2012)
(applicable in southern US) Coke
Honda (for motorcycles in Asia)
McDonald's (to a point) or KFC
42. ilkinandr92 (Posts: 43; Member since: 07 Aug 2012)
Well no offence to anyone but only nubs will confuse those 2 tablets as u can clearly see the UI on the tablet is different then iOS also looking at the back shows its not fully same color which iPads are solid color
43. sinple (Posts: 119; Member since: 04 Nov 2011)
I am pretty sure the word samsung is very obvious on the advertising
114. rei-gouki (Posts: 7; Member since: 11 Aug 2012)
I get the feeling you'll find in no small number, people who immediately associate that information along the lines of, "oh, Samsung make iPads now?"
44. matrix_neo (Posts: 321; Member since: 03 Nov 2011)
Every time I saw tvc of samsung not just only about galaxy tab but other products as well, the samsung logo is seen in the end of each tvc. If these people mistaken ipad as a galaxy tab, and they watch the whole tvc of galaxy tab, still they mistaken it? Even they have seen samsung logo in the end? It's really ridiculous. If apple wins, let them celebrate but their image is mostly hurt and other companies will mostly be more inspired to create better products than apple. If apple felt they are losing, their lawyers will first encourage to sue them. The cycle will continue for the next nth years...
45. matrix_neo (Posts: 321; Member since: 03 Nov 2011)
I mean their lawyers will first encourage them to sue... not really good in grammar...
50. lyndon420 (Posts: 1785; Member since: 11 Jul 2012)
I hope everyone who makes parts for apple...stops.
115. rei-gouki (Posts: 7; Member since: 11 Aug 2012)
One of them is Samsung, IIRC. Presumably these bruhaas would play into why there still isn't an iPod Touch 5, iPhone 5, or an iPad 3 (if you consider the "new iPad" more like an "iPad 2S" if you follow the iPhone name scheme)
55. jroc74 (Posts: 5192; Member since: 30 Dec 2010)
This ad as proof of copying is hilarious.
Just a few years ago every smartphone was an iPhone.....today every tablet is an iPad. To this day.....any mp3 player is an iPod. According to some ppl.
My kids mother calls any mp3 player an iPod.
So....whats the point of this ad?
56. HiddenStones (Posts: 5; Member since: 03 Aug 2012)
Apple had spent too much money on marketing iPad. That's why...