HTC pulls the plug on tablets in the U.S.
If the Taiwan manufacturer can "make a splash" in the market, it will return. But for now, it has decided to leave the battle to others. Part of the problem was that HTC was focused on the mid to high end of the 7 inch tablet market. It took a price cut from Best Buy last October to get the HTC Flyer down to $299.99. That action took place the day after the Amazon Kindle Fire and its $199 price was launched. To make things even harder for HTC, the low-end of the Kindle Fire line is now priced at $159.
1. KingKurogiii (Posts: 5620; Member since: 23 Oct 2011)
their problem was that they really, really overpriced really weak tablets. they were a hard recommendation to anyone. they could do something along the lines of the Galaxy Tab 2 series and do alright.
19. MeoCao (unregistered)
HTC doesn't think about what the market wants when they sell their tablets, they only think about what they want: big profits.
20. KingKurogiii (Posts: 5620; Member since: 23 Oct 2011)
well they better get their heads out of the clouds if they want to come back to play in the Tablet Play Pin.
22. speckledapple (Posts: 879; Member since: 29 Sep 2011)
Agreed. They obviously have the ability to design some amazingly looking phones but they seemed to have lost that ability to treat each device with care and support it over the long term. The Thunderbolt, which was billed at the first LTE device for verizon, has gotten weak support since it was released.
They release phone after phone and yet still leave each with weak support. What they need is an overall of their system in support, design, and the overall experience. If they do that they can compete again but if not, they simply must pull out as they will not hack it in this competitive market.
21. Hammerfest (Posts: 369; Member since: 12 May 2012)
while I can definitly see that being a big part, the other problem was actually SUPPORTING their product... took forever for the updates they DID get, AND they got left in the dust for ICS/JB...
Dont have a good history of supporting your devices (in this case, the limited run for tablets and problems reported are the only case against it) even the entry devices, then you arent going to sell squad...
Competitive pricing + Support = Sales...
2. Commentator (Posts: 2436; Member since: 16 Aug 2011)
This isn't too surprising, they only ever made 2 different Android tablets and it's been over a year since they released their last one.
HTC needs to realize they don't have the scale to be all things to all people like Samsung can. Even LG and Sony have a better shot, given their sheer market ubiquity. If they can find a niche as a premium device manufacturer they might have a shot, but they'll have to up-play their advantages over other manufacturers in places like build-quality and UI-refinement.
17. 14545 (Posts: 1122; Member since: 22 Nov 2011)
Or heck, even timely updates. (or in the case of the Flyer/Jetstream, updates at all.) Screw HTC. As a long time HTC(used since XV6800-rezound) fan, their lack of support on these overpriced tablets has caused to me send people running in the other direction from their new products. I hope they fail at this point. As someone who has spent thousands with their stupid company, SCREW THEM!!!!!!!
3. ZEUS.the.thunder.god (unregistered)
well you cant win for your build quality and design alone. but i really hope they can make a comeback and bring something exciting. as if now only Asus and Sammy can compete in Android ecosystem. for others its really hard to make a dent in the tablet market. I would love to see a Galaxy NeXus Tab 10.
4. darkkjedii (Posts: 11968; Member since: 05 Feb 2011)
HTC should regroup, and try to build a better cheaper tablet. They are a good build quality company and I think that they could build a really good tablet if they really put their minds to it and study what Apple Samsung and motorola are doing
8. ZEUS.the.thunder.god (unregistered)
well thats the whole problem. they wanted to charge a premium price while there are cheaper options available in the market. they could go with Windows 8 and could compete in premium price range but again we have a whole lot of W8 OEM`s offering first real tablets at good prices running full windows.
12. e.wvu (unregistered)
Remember that Microsoft doesn't want HTC to make Windows Tablets.
5. theoak (Posts: 320; Member since: 16 Nov 2011)
iPad mini on the way ... they had no choice really.
6. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
These phone manufactures should make quality products like how Audi. BMW. Mercs. Jags. do, consentrate on premium materials. Customers are willing to pay!
7. lauremar (Posts: 181; Member since: 29 Feb 2012)
I think they will focus their attention in making Windows 8 tablets instead in the U.S. market.
9. agamhonda (Posts: 14; Member since: 11 Oct 2011)
I sell cellphones for a living and I couldn't tell you where to buy those tablets. If you want to be sucessful selling tablets they have to be available in stores.
11. lsutigers (Posts: 743; Member since: 08 Mar 2009)
HTC's tablets were only available at Sprint, AT&T, Best Buy and some online retailers. Sprint carried the EVO View 4G (Flyer), AT&T had the Jetstream and Best Buy carried the Wi-Fi only Flyer. They were expensive but the build quality was great.
10. Ravail (Posts: 182; Member since: 14 Oct 2011)
I guess HTC hasnt thought.. "Maybe people do not like our UI"..
18. 14545 (Posts: 1122; Member since: 22 Nov 2011)
It's not the "ui". Period. I don't love sense, but it's not bad. The problem is they do their best to hinder development, and then won't support it once it leaves the shelves. Not to mention they charge wayyyyy dam@ too much for their products.
13. gallitoking (Posts: 4690; Member since: 17 May 2011)
1st time.. well second time I heard HTC had tablets...
14. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
Hey Galli, how is you bro? Any sign or news from Taco? it's kinda booring with-out him commenting....
15. gallitoking (Posts: 4690; Member since: 17 May 2011)
nop I havent .I know he still read us but PA wont let him post...
16. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
the problem with HTC is that it might be build good but expensive!!! and maybe people who dont know them might think its a chinese device(technically they are chinese) and questionable durability even though it is build good with HTC's tech!