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Cook: 30% of those who've purchased an iPhone during Q3 2015 have switched from Android

Posted: , by Mihai A.

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Cook: 30  of those who've purchased an iPhone during Q3 2015 have switched from Android

According to Apple CEO Tim Cook, 30% of those who've purchased an iPhone during Q3 2015 have switched from an Android smartphone.

Cook made the mention earlier today during Apple's earnings call for the fourth quarter of fiscal year 2015, stating that this is the largest number of Android switchers that the company has recorded since it started measuring switch rates three years ago. In Cook's own words, "It's a huge number and we're very proud of it".

At this point, it's worth noting that Cook appears to have grown fond of mentioning Apple's success in courting Android users. Earlier in the year, the Apple CEO said that the iPhone 6 and iPhone 6 Plus, the first iPhones to adopt larger form factors, have managed to secure switches from numerous former Android smartphone users.

In the past year or so, Apple has amped up its efforts to target Android users. In September 2014, the company launched a website dedicated at Android switchers. This past summer, the company launched a trade-in program that encouraged Android users to switch camps and get an iPhone. Furthermore, the company's first Android app, called Move to iOS, is specifically designed to make the transition from Android to iOS as smooth as possible. If you're an Android smartphone thinking about making the switch to iOS, here are a few things you should know before embarking on your journey to iPhone land.

What do you guys make of this? Is it surprising for your to learn that an increasing number of Android smartphone users are now jumping ship and getting iPhones?

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posted on 27 Oct 2015, 20:32

1. Commentator (Posts: 3713; Member since: 16 Aug 2011)


No idea if that's a good number or a bad number, but whatever Tim, thanks for all the context...

posted on 27 Oct 2015, 22:32 11

52. gustavoace (Posts: 186; Member since: 13 Nov 2012)


That means nearly 5% of smartphone users.. or 6.25% of android users. In absolut numbers, that huge.

But the information is as vague as any apple statistics, because they marketshare hasn't change that much, meaning almost the same number of users migrate to another platform...

Reality distortion field is alive and strong

posted on 27 Oct 2015, 23:47 14

72. rick_mobile (Posts: 332; Member since: 13 Dec 2010)


Don't use big words, apple users aren't capable of understanding context with realistic statements. Plus you need to brandish something shiny in fron of them to get their attention first.

posted on 28 Oct 2015, 03:01

81. rick_mobile (Posts: 332; Member since: 13 Dec 2010)


That's for the blind iSheep only. I don't really care what phone most people have.

posted on 28 Oct 2015, 07:20 6

87. Mr.Mr.Upgrade (Posts: 474; Member since: 30 Aug 2011)


http://www.cnet.com/news/android-users-more-loyal-than-ios-owners-study-shows/

posted on 28 Oct 2015, 07:21

88. Mr.Mr.Upgrade (Posts: 474; Member since: 30 Aug 2011)


So much for your 30% lol

posted on 28 Oct 2015, 08:31

90. j2001m (Posts: 3004; Member since: 28 Apr 2014)


This will just be users in China, with cheap crap android phones, because where are all the Apple buyers coming from?

posted on 28 Oct 2015, 10:58

96. marorun (Posts: 4913; Member since: 30 Mar 2015)


Dont listen to Tim Crook and Apple they love to play with number.
As someone else said they did not gain any significant market share to for 1 Android user switching to apple 1 ios user switched back to something else most probably android lol...

posted on 28 Oct 2015, 12:34

100. engineer-1701d (unregistered)


and this is why people hate cook his lies say anything to make your company look good.

posted on 29 Oct 2015, 06:45

105. Nathillien (unregistered)


Firstly - it is not 30% from ALL iPhones sold, but only from those who upgraded from another SMARTPHONE.
First time buyers and feature phone owners were not included in the calculation. If they were, that percentage would be much smaller because of China (the largest growing market) where many still have feature phones or no phone at all.

Another thing: What seems big percentage in Apple's term looks insignificant in Android's terms just because the dismal market share Apple has compared to Android.
Translated: Around 5% of Android users would switch to Apple, meaning 95% stayed with Android. Take into account that there are also switchers from Apple to Android and suddenly that 30% doesn't mean much.

posted on 30 Oct 2015, 18:53

108. yyzamin (Posts: 223; Member since: 26 Aug 2015)


I'm from Australia. Couldn't be happier since making the switch.

posted on 30 Oct 2015, 18:57

109. yyzamin (Posts: 223; Member since: 26 Aug 2015)


Seriously your comment is what makes Android users look like poor douchey nerds who are against anything mainstream. They will never buy and iPhone because they don't want to sell out and convert.
I used to have an iPhone converted to Android for the past 3 years. Eventually had enough of the lag, went back to iOS and couldn't be happier. iOS has really matured.
Don't see myself going back to android until they can remove the regular frame rate drops that all Android users are accustomed to.
Anyone who doesn't have frame rate drops on Android has not installed any apps and is just doing the basics of calls messages and photos.

posted on 30 Oct 2015, 19:02

110. yyzamin (Posts: 223; Member since: 26 Aug 2015)


Its not a competition, who cares who has more market share?

posted on 27 Oct 2015, 20:33 14

2. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


Meh, 30% of all phone users is low. Where else are they going to switch from? Symbian, windows phone, and blackberry? Lol

posted on 27 Oct 2015, 20:42 10

3. Awalker (Posts: 1655; Member since: 15 Aug 2013)


I'd like to see the evidence he's using to make that statement.

posted on 27 Oct 2015, 20:43 19

6. tedkord (Posts: 13158; Member since: 17 Jun 2009)


He made it up.

posted on 27 Oct 2015, 20:47 2

8. Awalker (Posts: 1655; Member since: 15 Aug 2013)


I don't want to call the guy a liar without first seeing the evidence he's using.

posted on 27 Oct 2015, 20:56 2

10. Commentator (Posts: 3713; Member since: 16 Aug 2011)


I mean, he probably didn't, but whatever...

Anyways, for all we know that number is atrocious. What if 40% of new Android users came from iOS? We have nothing to compare it against. It's like when he says "this is the best iPhone ever." ...Well freakin duh it is...

posted on 27 Oct 2015, 21:05 4

15. cripton805 (Posts: 1468; Member since: 18 Mar 2012)


I would like to mention that this is based off of the percentage of iphone sales in quarter 3. Not 30% of android switching over.

posted on 27 Oct 2015, 21:39 2

18. Commentator (Posts: 3713; Member since: 16 Aug 2011)


I understand that. What I don't understand is why people on this site apparently have a problem understanding that ~15,000,000 out of 1,000,000,000+ total Android users switching to the iPhone is a fairly reasonable situation.

Assuming there are a billion Android users (and there are probably waaay more than that), this means that, worst-case scenario, only 1.5% of the Android user-base switched.

posted on 27 Oct 2015, 21:45 9

19. tedkord (Posts: 13158; Member since: 17 Jun 2009)


The fact that he offered no evidence is period enough. There's no easy he could know that.

posted on 27 Oct 2015, 21:47 1

20. tedkord (Posts: 13158; Member since: 17 Jun 2009)


It's the fact that you're not required to mention what phone you're coming from to buy a new iPhone, from any source. It's a made up statistic.

posted on 27 Oct 2015, 21:51 1

22. Commentator (Posts: 3713; Member since: 16 Aug 2011)


No, but carriers sure as sh*t know what phone you're coming from.

Also, there are these things called polls and surveys that companies use all the time.

posted on 27 Oct 2015, 21:52 3

23. Ninetysix (Posts: 2546; Member since: 08 Oct 2012)


http://www.kantarworldpanel.com/global/News/Android-Switchers-Drive-iOS-Growth-in-Europes-Big-Five-Countries

http://www.computerworld.com/article/2979199/smartphones/iphone-6s-android-bubble-bursts-as-europeans-grab-iphones.html
(also uses Kantar)

posted on 27 Oct 2015, 21:53 7

24. tedkord (Posts: 13158; Member since: 17 Jun 2009)


But carrier sales aren't reported that quickly, to Apple or anyone. It's a BS statistic meant to bolster iPhone sales.

posted on 27 Oct 2015, 21:54 2

26. Commentator (Posts: 3713; Member since: 16 Aug 2011)


You know that? Oh my gosh, are you John Legere?!? What an honor to be speaking with THE John Legere!

But more rationally, there is also this thing called statistical-projection, and nobody is going to buy an IPhone based on this statement. Absolutely nobody (okay, maybe a few weirdos.)

posted on 27 Oct 2015, 21:55 7

27. tedkord (Posts: 13158; Member since: 17 Jun 2009)


A 1.8% growth Is your proof? Weak.

posted on 27 Oct 2015, 21:57 4

28. tedkord (Posts: 13158; Member since: 17 Jun 2009)


IPhone sales are largely bought off statistics. People buy what they think is the cool product. Is not rocket science.

posted on 27 Oct 2015, 22:01 4

31. Commentator (Posts: 3713; Member since: 16 Aug 2011)


Sure, but Apple isn't advertising this. You're not going to see an ad that says "30% of iPhone users came from Android" any time soon.

I understand why a biased person such as yourself would immediately call BS, but there's no way Tim Cook would outright lie about something that could EASILY be disproven by a simple survey. The potential flak of getting caught far outweighs the reward of doing virtually nothing for your total sales.

posted on 27 Oct 2015, 22:01

32. tedkord (Posts: 13158; Member since: 17 Jun 2009)


I do know it because I see when carriers report sales figures. It's not hard to research

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