Apple sells 48.04 million iPhones in fiscal Q4, falling just short of estimates

Apple sells 48.04 million iPhones in fiscal Q4, falling just short of estimates
Apple has just released its fiscal fourth quarter earnings report, and the number that everyone was waiting for was 48.04 million. That is the number of iPhone units that the company sold in the quarter. While higher than the 39.27 million iPhones sold in the same period last year, the number fell short of the 48.72 million units that Wall Street was looking for. Apple might get a pass on this however, because its new models, the Apple iPhone 6s and Apple iPhone 6s Plus, were sold for only two business days during the period.

Apple CEO Tim Cook said that 30% of iPhone buyers this past quarter were replacing an Android powered handset. Cook says that this is the highest rate of Android users who have switched to an iPhone. The current quarter could be tough for Apple, since it goes up against the record 74.5 million iPhones it sold during last year's fiscal first quarter. But the executive notes that two-thirds of iPhone users are still sporting iPhone models with a screen smaller than the 4.7-inches first offered with the Apple iPhone 6 last year, allowing Cook to predict that iPhone sales will be higher in the current quarter than last year's tremendous number.

The iPhone is also doing extremely well in China. For the fiscal fourth quarter, Apple iPhone sales in China, Hong Kong and Taiwan rose 99% year-over-year to 12.5 billion, although on a sequential basis they were lower than what was rung up during the fiscal third quarter. That quarter was a bad one for the Chinese smartphone market in general.

Once again, the Apple iPad had a tough quarter with unit sales down 20%. The 12.9-inch Apple iPad Pro will be launched early next month, although recent reports say that Apple is being very cautious with its expectations for the product. Overall, Apple reported net profits of $11.12 billion, up from $8.47 billion last year. That is a 31% increase. Per share, earnings rose 38% to $1.96 from $1.42, beating Wall Street estimates of $1.88. The percentage increase was higher due to Apple's share buyback program. Revenue for the quarter was $51.50 billion, up 22% from last year's $42.12.

After the report was released, Apple's shares rose 1.02% to $115.72. During regular trading hours, Apple's stock closed at $114.55, down 73 cents for the day.

source: MarketWatch

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51 Comments

1. meanestgenius

Posts: 22425; Member since: May 28, 2014

Wow...Looks lIke iPhone sales have peaked. Hopefully (for Apple, anyway) that changes during the holiday season. iPad sales are tanking, though. I don't see that changing, as growth in the tablet market has stalled.

4. Bm888

Posts: 517; Member since: Jul 06, 2015

I wish one day I'll buy an iPhone but the hope of that day dwindles as android world is moving and growing with the speed apple can't seem to kp up with

6. meanestgenius

Posts: 22425; Member since: May 28, 2014

The funny thing is, Apple actually could. They just don't. And as long as people keep settling for what Apple gives them when Apple can do so much more, it won't change.

7. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

You should try the iPhone, it's a great device.

9. meanestgenius

Posts: 22425; Member since: May 28, 2014

I actually had the 6 plus up until recently, and I own an iPad Air 2 that I use every day. iOS is actually pretty good. I like it, and would probably be using a 6s plus right now, it's just that BlackBerry handsets currently suit my needs best.

36. discharge unregistered

CRAP did your lover Tim Cook pay you to say this DFAH!!

38. Commentator

Posts: 3723; Member since: Aug 16, 2011

According to Google, "DFAH" stands for "Dancehall Fans Against Homophobia." Seems kind of strange considering your Tim Cook comment though...

41. discharge unregistered

No it's dump f.ucking a.. Hole lol

10. Plutonium239

Posts: 1239; Member since: Mar 17, 2015

There are few reasons why the tablet sales are declining. First, people don't want or need to replace a tablet on a yearly basis as they do with cellphones, and they aren't subsidized. Second, people are beginning to realize that tablets(ipads and android tablets) are really just over grown phones without calling capabilities are aren't really necessary. Third, anyone that wishes to run android apps on a larger screen can simply run them in an emulator such as bluestacks on a pc. Fourth, the surface line of tablets is unsurpassed in both form and function. Many businesses now purchase surface pro 3 devices instead of Ipads or other tablets simply because they are much more powerful and versatile. With the surface line, you get what you pay for. You pay for a powerful tool that can do anything you ask of it and that's exactly what you get because its running full Windows, the most powerful and versatile OS on the planet. IPads are extremely overpriced and have such limited capabilities due to IOS. The Ipad Pro is a complete joke. For that sort of money a business will choose a Surface Pro 4 instead.

12. meanestgenius

Posts: 22425; Member since: May 28, 2014

I'm well aware of why tablet sales are declining, and I'm also aware of how awesome the Surface line of tablets are.

15. nctx77

Posts: 2540; Member since: Sep 03, 2013

Where are you getting that it has peaked? Are you even paying attention to year over year sales? They are up quite a bit.

18. meanestgenius

Posts: 22425; Member since: May 28, 2014

I am paying attention. I'm referring to the quarter on quarter sales. Are you paying attention?

28. Ahovking

Posts: 711; Member since: Feb 03, 2015

How has iPhone sales peaked? last year they sold 39.27 million, this year its 48.04 million.. Thats a increase not a stagnation that we often see with Android phones lately...

44. meanestgenius

Posts: 22425; Member since: May 28, 2014

See comment #18.

2. discharge unregistered

Gee just more people that have 48.04 glitchy devices, they sure brag on sales and greed but how many get returned?? They won't say that!! Apple has been doomed since Steve jobs passed

16. ThePython

Posts: 902; Member since: May 08, 2013

>ignores company value. >ignores sales value. >ignores popular opinion. >ignores every fact that says otherwise. Sure, it's doomed. Let's go with that.

29. j2001m

Posts: 3061; Member since: Apr 28, 2014

Yes and no, it's clear that the only thing they got that sells is the iPhone, if that not cool any more, it's game over, this can happen at any time May be when phone turn into tablets it's game over or something like that, but it's going to an pep. And when it does, they go down fast and I mean fast.

3. AlikMalix unregistered

..falling shor of who's estimates? The same guys who estimated it to fail and it blew the doors off? So called anal-lysts?

8. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

Watch yourself, you may offend Tim Cook

42. discharge unregistered

Good I like that!!

11. darkkjedii

Posts: 31539; Member since: Feb 05, 2011

Keep it coming Apple.

13. CreeDiddy

Posts: 2272; Member since: Nov 04, 2011

Apple has nothing to worry about. No other smartphone manufacturer can touch their quarterly numbers. Android vendors have to sell 3-4 times the phones of Apple just to generate the same numbers of Apple.

14. rick_mobile

Posts: 359; Member since: Dec 13, 2010

I care about the quality and specs on the product I get, not on how much money the person selling to me is making, that is probably the dumbest way to buy something. by looking at how much money some else is making out of you...

19. AlikMalix unregistered

rick, do you assume that because the iPhone sells so well because it's a bad quality product? I think the point when someone meant ions quantity is to underline that big numbers = product well priced and well made. Otherwise it wouldn't sell so well year after year after year after year... It has nothing to do with just logo, otherwise people wouldn't buy it because it's bad but has a logo. iPhone isn't perfect and iOS isn't perfect because we're all different with different needs. Fortunately with Apple they cover everything people need with just two models of phones and 3 models of iPad. Nobody buys iPhones because they sell more - people buy iPhones because they effing like it. And the fact that you're twisting creediddy's words by assuming he buys his devices based on how much the manufacturer sells and what it makes - which is absolutely not what he was referring to - makes you a bit of troll. Read his comment without bias and you'll see what he means. Stop ducked assuming that iPhones don't have quality or proper specs - because right now I'm holding an iPhone 6s - it is f**ken solid, it's is smooth, and in my hands is currently overall the fastest phone on the market. iOS is still the best ecosystem, and has the best built apps (the reason we buy these devices - apps, not to tinker with battery settings and change fonts)

20. bucky

Posts: 3794; Member since: Sep 30, 2009

His comment is relevant to the article. Yours twists words to suit your point.

23. darkkjedii

Posts: 31539; Member since: Feb 05, 2011

Rick, see the middle sentence in post 19. I love mine, despite its (very few) imperfections.

17. 8ozchickenbreast unregistered

These points from the earning call were interesting: -Android users switched to iPhone at their highest rate ever: 30% in Q4. -Total iPhone sales were up 120% in mainland China. -40 million Apple News users. -iPad currently has 73% share of $200+ US tablet market. -13,000 apps on the Watch App Store..1,300 of them are native.

21. TSMan2

Posts: 363; Member since: Aug 20, 2015

Those are even more interesting - iPhone users that was buying Android phones because of the display size. No prove that they will stay on iOS after using Android, though. - Just iPhone users in China that upgrade to big displays. Asian ppl love big displays. No signs of bigger iOS base there , though. - This is just the same as your first point . Only you changed %s with numbers. - Apple's propaganda never count the Windows hybrids in this counting. -Who TF cares about the Apple Watch apps?

22. 8ozchickenbreast unregistered

You should learn to read before posting an angry fanboy response. You might want to re-read something. Sorry for offending you with stuff I find interesting, and causing you temporary blindness.

39. Commentator

Posts: 3723; Member since: Aug 16, 2011

-You can't "prove" any future consumer trend, so I'm not sure what your point is. -Good for Apple regardless. -What? -This makes even less sense that the previous one... -Gee, I dunno, maybe Apple, Apple Watch users, and Apple Watch devs...?

* Some comments have been hidden, because they don't meet the discussions rules.

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