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BlackBerry CEO Heins: not having 2GB of RAM doomed BlackBerry PlayBook

Posted: , by Alan F.

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BlackBerry CEO Heins: not having 2GB of RAM doomed BlackBerry PlayBook
Immediately after it became apparent that BlackBerry was going to develop a new OS, BlackBerry PlayBook owners were reassured that they would be receiving an update to the new OS. Even as far back as March 2012, executives were promising owners of the PlayBook that their tablet would run on BlackBerry 10. Heins himself made that promise personally, at the beginning of this year.

But based on statements from the CEO, it would appear that because the PlayBook carries less than 2GB of RAM, it would not be a suitable candidate for BlackBerry 10. Heins said that he could have released a version of BlackBerry 10 for the tablet, but his goal is for people to have a quality experience with the OS. The good news is that BlackBerry is considering handing out some sort of loyalty reward to BlackBerry PlayBook owners for not being able to fulfill its promise.

"That was a very tough decision to make. I could have done it, but you would have loads of comments on your site - 'How can Thorsten allow such a crappy product to be launched?' ... It was one of the toughest decisions I had to make because I knew I would break a commitment, but I also made a commitment to quality before that. ... I can't take the hardware back and provide them with 2 GB hardware. I can't exchange the part - there's no way to do this... I stand by the decision, as tough as it is. I apologize to the users that I couldn't get it done. What I did I did because I want them to have a quality experience with BlackBerry 10."-Thorsten Heins, CEO, BlackBerry

Ironically, Heins made some noise back in April when he said that tablets will be dead in five years. Another irony is that the QNX OS used for the BlackBerry PlayBook is the foundation of BlackBerry 10.

source: Crackberry

32 Comments
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posted on 11 Jul 2013, 15:53 1

1. JojoGo101 (Posts: 211; Member since: 17 Dec 2012)


Well.. what's the sense having BB10 if it would be laggy?

posted on 11 Jul 2013, 16:03 4

3. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


yeah why should a CEO fulfill a promise he made to 10 million people? that would make no sense *rolls eyes*

posted on 11 Jul 2013, 16:08 1

6. JojoGo101 (Posts: 211; Member since: 17 Dec 2012)


That was awhile ago, he probably did not know the minimum requirements of BB10.

posted on 11 Jul 2013, 16:17 5

9. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


Then he shouldn't of made a promise he wasn't absolutely sure he could fulfill. Especially considering BB's shaky position.

posted on 11 Jul 2013, 16:17 2

10. Droid_X_Doug (Posts: 5921; Member since: 22 Dec 2010)


If he didn't know the real requirements of BB10, he (along with the entire development team) should be fired. Ignorance is not an excuse. You know the answer to those questions before you make an all-in commitment such as BB/RIM made to BB10.

posted on 11 Jul 2013, 16:15 1

8. juandante (Posts: 370; Member since: 23 Apr 2013)


I remember those old days when high end desktop PCs had 128mb of RAM, now you need 2 Gb to run a mobile OS ?

But I don't have really anything againts BB, they have very good products. They must aim more at one specific niche (keyboard was theire previous, now they need a new one)

posted on 11 Jul 2013, 16:20

13. Droid_X_Doug (Posts: 5921; Member since: 22 Dec 2010)


"I remember those old days when high end desktop PCs had 128mb of RAM, now you need 2 Gb to run a mobile OS ?"

Win 8 Pro on the Surface Pro is equipped with 4Gb of RAM. OS functionality evolves and presents the inevitable requirement for more RAM. Even Nokia is acknowledging that with the L1020 - 2 Gb of RAM for that baby.

posted on 11 Jul 2013, 16:39 1

16. juandante (Posts: 370; Member since: 23 Apr 2013)


why do you talk to me about a desktop OS.. did I ever complain about desktop OS needing 2 Gb of RAM.

And do I care about "Surface Pro" or "L1020"... We are on a BB news old nokia fanboy.

posted on 11 Jul 2013, 21:40

27. Droid_X_Doug (Posts: 5921; Member since: 22 Dec 2010)


Ummm, because you used the analogy of a Desktop PC operating system to conflate the requirements of BB10 OS?

Perhaps my example was too much for you to understand?

posted on 11 Jul 2013, 18:41 1

24. Berzerk000 (Posts: 4103; Member since: 26 Jun 2011)


And you also need at least 4 GB of RAM to run a desktop OS smoothly now. Software evolves to become more advanced, so technology must evolve with it. So yes, a mobile OS does need 2 GB of RAM. Or at least a good one does.

posted on 11 Jul 2013, 21:42

28. Droid_X_Doug (Posts: 5921; Member since: 22 Dec 2010)


^^^What he said. Juan, you should re-read Berzerk's comment.

posted on 11 Jul 2013, 15:59

2. roldefol (Posts: 3106; Member since: 28 Jan 2011)


I thought the lack of native e-mail doomed the Playbook. That and the complete absence of consumer interest in a BlackBerry tablet.

posted on 11 Jul 2013, 16:04

4. PK1983 (Posts: 185; Member since: 08 Aug 2012)


If I were Heins, I would offer a free trade on the device.
It is not like they sold millions of em. Would be great PR.

posted on 11 Jul 2013, 16:07

5. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


2.5mil sold as of june 1 2013, many many more given away for free to developers.

posted on 11 Jul 2013, 16:10

7. WHoyton1 (Posts: 1633; Member since: 21 Feb 2013)


Tbh I have only seen two playbooks ever.....one on my flight the other day, the man next to me had it and ironically it broke as soon as he booted it up and he was cursing the rest of the journey, the other time was in Greece when a family had one and they tried to take a photo but the camera wouldn't work.....all in all my experience eight the playbook has been pretty awful!

posted on 11 Jul 2013, 17:17 2

21. juandante (Posts: 370; Member since: 23 Apr 2013)


Why would one believe you ?

posted on 11 Jul 2013, 17:21

22. WHoyton1 (Posts: 1633; Member since: 21 Feb 2013)


......have you got a problem with me or something because all I did was share my experience with the playbook......mate what is wrong and why don't you believed me? Your strange.....

posted on 11 Jul 2013, 16:17

11. xtroid2k (Posts: 427; Member since: 11 Jan 2010)


Remember Heins has only been in this role for a short while compared to the other screw ups. It sounds like Heins made a promise based on information he had. It also sounds like once he learned the truth he pulled the plug majing the right decision. Although he could have known all along and realized what a crappy product it really was and back tracked. either way id rather someone own up to the eror then release a nightmare

posted on 11 Jul 2013, 16:20

12. FlushGordon (unregistered)


BB news are getting miserable by the day

posted on 11 Jul 2013, 16:21

14. Droid_X_Doug (Posts: 5921; Member since: 22 Dec 2010)


Just a matter of when they go out of business, not whether.

posted on 11 Jul 2013, 16:27 2

15. Altair (Posts: 335; Member since: 02 Feb 2012)


RIM = RIP
Backberry = RIP in less than 2 years

bye bye!

posted on 11 Jul 2013, 16:40

17. djripster (Posts: 133; Member since: 10 Dec 2011)


why not give all users a brand new BB10 version of the PlayBook with 2GB on board :)

posted on 11 Jul 2013, 16:50

18. mike2959 (Posts: 263; Member since: 08 Oct 2011)


It's such a shame what has happened to a once great company. The current CEO is just as bad as Mike Lazaridis. Mike said "typing on a touch screen is something most people won't like. Also said listening to music or watching videos on a phone is ridiculous"
The cell phone will render all electronic devices useless or at the very least secondary. New devices now control your tv, gaming is as good as any handheld, Sony and Microsoft both have said the cell phone has taken huge market share. It's just a matter of time.

posted on 11 Jul 2013, 16:52

19. Tsepz_GP (Posts: 843; Member since: 12 Apr 2012)


Goodness me, how heavy is BB10 that it requires 2GB RAM minimum??? Even Android, an OS many claim to be heavy and bloated runs perfectly fine in its latest iteration, Android4.2, on a Galaxy Nexus with 1GB RAM.

This explains why they can't make a truly cheap BB10 phone and still have to use BB7.1 for phones in emerging markets.

posted on 11 Jul 2013, 19:17

25. Berzerk000 (Posts: 4103; Member since: 26 Jun 2011)


Well let's be fair, BB10 is a complete re-thinking of BB. It is essentially a new OS, not just an update from older versions. Android wasn't buttery as it was when it was first out, it takes time and extensive testing by consumers to fix bugs and help optimize the OS to run without needing so many resources from the system. Give it a year or two, BB10 will evolve into a more efficient OS.

Yes, Playbook owners should feel betrayed I guess, but if BB really wants to make this right they would offer current Playbook owners to trade in their Playbook for a new BB10 tablet with little to no cost for them.

posted on 11 Jul 2013, 21:45

29. Droid_X_Doug (Posts: 5921; Member since: 22 Dec 2010)


I doubt that BB/RIM has the luxury of time to 'get it right'. Two years from now, people are likely going to be talking about how BB's passing marked the end of an era in the smartphone business.

posted on 11 Jul 2013, 22:04

30. Berzerk000 (Posts: 4103; Member since: 26 Jun 2011)


They really are in a bad position right now. It is sad that they might not have the chance to improve their OS the traditional way, and they might just have to start ripping from iOS and Android just to have a chance.

posted on 11 Jul 2013, 17:02 2

20. DaNTRoN (Posts: 135; Member since: 23 Jul 2012)


At least he takes accountability

posted on 11 Jul 2013, 18:03

23. imkyle (Posts: 1018; Member since: 18 Nov 2010)


Back in 2011 though that was not the standard.

posted on 11 Jul 2013, 20:45

26. Edmund (Posts: 656; Member since: 13 Jul 2012)


This guy has to go if Blackberry wants to survive another 12 months

posted on 12 Jul 2013, 02:12

31. digicon (Posts: 121; Member since: 11 Aug 2011)


Yeah, how is that "irony" ? That the QNX OS used in the PlayBook is the foundation for the BB10? I don't know if you know this or not, but the PlayBook was released 2yrs ago. When 1GB was standard for the times. Now it's 2GB. It was just a Stepping Stone . . . dunce . . .
Not sure, but saying tablets will be dead probably means that phones will become so big, you won't need them . ? .

posted on 12 Jul 2013, 02:54

32. itsdeepak4u2000 (Posts: 2800; Member since: 03 Nov 2012)


Mr. Heins, please listen to customers also what they want.

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