Apple stores provide communication for earthquake victims in Japan
"With the phone and train lines down, taxis stopped, and millions of people stuck in the Tokyo shopping district scared, with no access to television, hundreds of people were swarming into Apple stores," said the unnamed manager. Quite aptly, the manager compared this to the monster-movie scenario in which city-dwellers huddle around the electronics store's televisions.
Rather than turning away the mass of people, Apple employees offered them surge protectors and iOS device adapters. Even after they closed for the night, the manager reports that many citizens huddled in front of the store in order to continue using their Wi-Fi. And many Apple employees volunteered to stay after-hours with them, in case they needed any on-site tech support.
Even during the initial quake, Apple employees led customers under their sturdy wooden display tables. Apple's corporate office then allowed employees and their families spend their nights in the Apple stores, and offered to reimburse them for their travel expenses. We know this response is a blend of genuine compassion and corporate positioning, but it's still heartwarming.
To further contribute to the relief effort, Apple is accepting donations on iTunes. Meanwhile, AT&T and Verizon are offering free communication to Japan through March.
source: Kevin Rose via AppleInsider
1. AndroidTroll (Posts: 359; Member since: 05 Mar 2011)
At least they are using the resources of the Japanese Apple stores for a good cause. In the states they are only used to provide jobs for douches.
2. Sniggly (Posts: 7227; Member since: 05 Dec 2009)
Well, I have to say, I genuinely applaud the Apple store and corporate office for doing this. No reservations, no fine print, I'm happy they made a humanitarian move.
Still, I'm sure plenty of companies are over there doing the exact same thing, without being reported about as widely as Apple is. And this better not be turned into a PR stunt by their *insert favorite swear word here* marketing team.
3. kweezy (Posts: 4; Member since: 11 Aug 2010)
Amen... Amen... I'm sure every company's pitching in, but we always hear about Apple first. But that goes for their bad publicity as well
5. Help Japan (unregistered)
Let's hope Apple actually does something real. This is nice for the local offices to do, but let's see Apple step up and do something significant--after all they are the biggest company in the world right now and they have NO nonprofit activities presently. Would be nice to see them actually do something for someone outside of the Apple ecosystem with all the money and power they have.
4. Owlet (Posts: 447; Member since: 21 Feb 2011)
It sounds like there's such a mess there, like a monster movie, with people swarming into the Apple store.... I just watched on the news a completely opposite story. Everybody is very calm, no panic, life goes on as nothing happened, people go to work in Tokyo like it's an ordinary day. Nobody talks about the disaster. Interesting, two opposite stories...
6. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)
if u read the fine print it says free calls to whom whp had purchased any apple product only. yes it was a joke -__-"
7. Whi07 (unregistered)
forget the advertising-remember the people-Aotearoa-NZ