Apple just burned $100,000,000 in fruitless attacks on HTC
Last month Apple saw its first (and so far only) victory against HTC, but it was only for a limited interpretation of one of the ten patents Apple has so far asserted against HTC, and HTC announced they were ready to ship a work-around within 48 hours. We’re not math experts, but that doesn’t seem like a lot of legal bang for Apple’s bucks.
It’s still possible that Apple may score a larger victory against HTC next year when the last of the current ITC rulings are due. And they may elect to move ahead with federal lawsuits, or open up new countries and new court systems. Of course HTC and other Apple foes have responded with lawsuits of their own, so there stands a reasonable chance that Apple may suffer a serious legal setback in the coming year. When Apple lost a patent fight with Nokia, it cost them much more than $100 million.
Having helped to kick off the patent wars, Apple in many ways brought this upon itself. Of course there was likely more than an even-headed financial strategy behind the initial legal onslaught; rather famously Steve Jobs was reported to view Android as “stolen product” and vowed to spend whatever it takes to defeat it.
Hopefully Apple will not actually need to "spend every penny" to realize the fruitlessness of litigation as a competitive strategy. With legal costs piling up and competitors banding together to strengthen their leverage against Apple, the price can only get higher from here. Now that Tim Cook is making decisions on the future of Apple’s legal strategy, we hope he will see the wisdom in finding ways to settle the lawsuits or negotiate licensing fees, so they can get back to what Apple does best: make well-designed consumer products.
source: Real Dan via BGR
1. biophone (Posts: 1879; Member since: 15 Jun 2011)
HAHAHAHAHAHAHA. Thats why you get apple. Don't mess with HTC they didn't do anything.
7. The_Miz (Posts: 1496; Member since: 06 Apr 2011)
You mean like release a phone and stop supporting a few months later? That's what happened to the Evo 3D, the Thunderbolt, the Shift, and so on.
10. Muhannad (Posts: 455; Member since: 20 Sep 2011)
Unlike iPhones, Android phones still have a large amount of support from the developer community. Even ICS was ported to the G1!
13. ghost__uwi (Posts: 175; Member since: 28 Nov 2011)
i would rather support from the company. Developer community is great and all. I still would like some strong support from the original company which was lacking.
Apple however really needs to take it down on the lawsuits.
12. arcq12 (Posts: 733; Member since: 13 Oct 2011)
haven't you read the recent updates on HTC phones just a few days ago? You were born to troll miz.
18. biophone (Posts: 1879; Member since: 15 Jun 2011)
Err that has nothing to do with lawsuits. I mean unless apple is suing them for not support their phones? lol
26. Sackboy117 (Posts: 178; Member since: 17 Oct 2011)
Its the Asians man, Apples got something big against them
36. biophone (Posts: 1879; Member since: 15 Jun 2011)
Well moto and apple aren't getting along to well either lol.
38. Sackboy117 (Posts: 178; Member since: 17 Oct 2011)
Hey bio, u have an iPhone 4 right, since u seem non-biased may i ask what are things u love bout ur phone and things u wish were different.
I can give my opinions of Android as well.
41. biophone (Posts: 1879; Member since: 15 Jun 2011)
Yea I do have an iphone 4 and thanks for the non biased comment I try not to be.
To be honest when I got the iPhone I wanted an Android. Originally I bought the thunderbolt but I couldn't deal with the battery life (and all the extended batteries were sold out) and the market had a lot of free content but it didn't have some apps I wanted such as temple run or other popular apps. I realized that I wasn't using flash as much as I thought I would (it also didn't work with videos that weren't really made for mobile devices) and i figured well I can't get an LTE phone with good battery life (which is important to me) might as well go with the iPhone. Android is great but I am not into customization and already have navigation in my car. I couldn't wait at that point because I was using a dumb phone since I broke my last phone and the hummingbird processor was actually a really good single core processor. I love the display and apps and the fact its so good looking. If I were to buy a phone today it would be android but when my contract is up depending on the iPhone 5 (bigger screen,4g) i might stick with the iPhone. Its also easier for me since I am part of the apple ecosystem. Overall people need to figure out whats important to them. For me the iPhone won out but who knows maybe next time it might not. People try and label you on this site as iPhone fanboy or android fanboy but I stopped caring. Whats funny is everyone online thinks I am an iPhone fanboy buy I am the biggest Android supporter among my friends. Not to mention everything on this site is blown up. For example attenagate and android being buggy.
Overall though everyone on hear groans about how terrible apple is and how terrible the iPhone is and how the iPhone is so far behind android. There is some truth to that but it still is one of the best phones available no matter what others says. I think PA has some of the most fare reviews online because both sides seem unhappy about everything. I would listen to PA reviews on the iPhone even though people call it iphonearena they are the experts and are way smarter then everyone here commenting. I listened to them about the iPhone and am very happy about it.
Please recognize that the pros and cons are for at the time i bought it but still hold up today
existing itunes integration
poor working conditions in which is was made(but I don't think anyone else is much better)
poor front facing camera
can't FaceTime over 3g(although I fixed that)
Thats my 2 cents anyway.
32. cheetah2k (Posts: 724; Member since: 16 Jan 2011)
No wonder iPhones & iPads cost so much these days. Everyone who buys one is contributing to the legal battle, keeping the fatcat lawyers rich and busy eating donuts and drinking bottles of wine..
Makes me want to be a lawyer working on Apple cases :D
37. biophone (Posts: 1879; Member since: 15 Jun 2011)
iPhone are 200 dollars witch isn't that much. iPad is pretty much on par with the competition as far as pricing goes as well.
59. bruisingfour (Posts: 10; Member since: 17 Dec 2011)
Yes, the iPhone is $200...for you to buy.
The company you are buying it from however is paying a much larger sum of around $600 for that phone.
Apple gets $600
Cust pays $200
Cell Company eats a cost of $400 which they eventually make up through your monthly payment.
40. matt1q2aw3 (Posts: 13; Member since: 30 Dec 2011)
what do you have when you have a lawyer up to his neck in sand?
Not enough sand...
42. biophone (Posts: 1879; Member since: 15 Jun 2011)
Lawyer jokes now? I like your style thumbs up for you. :)
49. ardent1 (Posts: 1968; Member since: 16 Apr 2011)
if you realized Apple burned through about $100,000,000 -- what did you think HTC burn through?? About the same -- only difference is Apple can afford the legal expenses and HTC can't.
51. remixfa (Posts: 13901; Member since: 19 Dec 2008)
which means that HTC would have had to move money away from R&D and other things like raises or hiring to afford that USELESS litigation. There are more things at stake than a few laywer fees. Apple should have to pay back HTC every cent for every lawsuit it failed at. and everyone else too. that would stop these lawsuits in a heart beat.
57. ardent1 (Posts: 1968; Member since: 16 Apr 2011)
HTC is a known copyist and steals technologies and ended paying for it when it GOT CAUGHT.
Remix, look up HTC paying MicroSoft for the use of MS's patents in HTC android devices. End of discussion. HTC is not some Snow White, it's an ugly company with a dark side.
58. remixfa (Posts: 13901; Member since: 19 Dec 2008)
HTC is using android code that MS feels is violating its patents. Why do u think MS has nearly every android manufacturer by the balls with royalties? They dont go after google because then google might care more about changing the code. They are doing the same thing as apple.. go after the arms of the octopus one at a time, not the head. if they go right after google and lose, they have no case... if they can bully a few manufacturers into paying royalties, then they get free money.
you defend apple and call HTC the company with the dark side.. lolol
2. ivanko34 (Posts: 617; Member since: 04 Sep 2011)
this money is taken from the iphone buyers
they pay apple lawyers
4. GeekMovement (Posts: 1460; Member since: 09 Sep 2011)
"When Apple lost a patent fight with Nokia, it cost them much more than $100 million."
I read that and thought wow apple is stupid enough to go against Nokia ahha. GO NOKIA!
48. XiphiasGladius (Posts: 799; Member since: 21 Aug 2011)
Actually NOKIA was the one who sued them (Apple), then the obvious outcome happened. (they're paying royalties to the Finns)
5. Gawain (Posts: 293; Member since: 15 Apr 2010)
When Apple has nearly $100B in cash alone (100,000,000,000.00), $100M (100,000,000.00) doesn't put much of a dent in cash-flow operations.
22. Tarkio (Posts: 30; Member since: 17 Jan 2012)
That still doesn't mean it was a good use of $100 million bucks.
28. Gawain (Posts: 293; Member since: 15 Apr 2010)
No argument there. I wouldn't mind if they paid a dividend on the stock I own...
23. Tux4g63 (Posts: 114; Member since: 21 Oct 2011)
It doesn't, but I guess I feel that Apple of all companies could afford to, and maybe on ethical grounds should use there money for better and more useful purposes. I think a strategy of passing along some of the savings to the consumer in the form of lower cost on their products would be widely appreciated, and might help to broaden the appeal of there products to people who choose something else based upon affordability. And it certainly wouldn't hurt their image if they had taken the same $100,000,000 and donated it to charitable organizations...
34. cheetah2k (Posts: 724; Member since: 16 Jan 2011)
Jobs was too selfish, greedy and fcked up in the head to ever be like Bill Gates...
6. downphoenix (Posts: 2134; Member since: 19 Jun 2010)
Good going apple. All you're doing is making your money go to legal teams. When instead you can milk some nice patent money.
8. Muhannad (Posts: 455; Member since: 20 Sep 2011)
They could have spent that money on more research and development for their products instead of suing other companies.
35. cheetah2k (Posts: 724; Member since: 16 Jan 2011)
I agree.. Widgets, pull down menus, live wallpapers and face unlock in iOS would have been awesome :p
9. The_Miz (Posts: 1496; Member since: 06 Apr 2011)
Protecting your property and patents isn't a waste of money. Course if HTC and others would stop stealing ideas, then this wouldn't be occurring.
15. arcq12 (Posts: 733; Member since: 13 Oct 2011)
maybe you mean if HTC and others are not selling phones, this wouldnt happen? lol
19. taz89 (Posts: 1891; Member since: 03 May 2011)
yep your precious apple have never infringed or used other people idea right...everything apple do is ORIGINAL LOL...what have apple got to show so far for all these lawsuits lol NOTHING!
21. RamyAbdelbadea (Posts: 17; Member since: 07 Nov 2011)
what about stealing the notification bar from android ?!!
27. Sackboy117 (Posts: 178; Member since: 17 Oct 2011)
HTC has been very innovative on Sense. Customizable Lock screens, flip to mute when receiving a call, louder ring when in a pocket or bag, etc.
31. dangerouslife79 (Posts: 1; Member since: 23 Jan 2012)
some i phone boy give me a bad comment !!
couldn't you answer me boy so you did that ??
i am waiting for the answer ??
what about stealing the notification bar from android that every i phone fan dreamed of it but never had it , notification bar is on android since 2.2
55. remixfa (Posts: 13901; Member since: 19 Dec 2008)
try since android 1.0.. but hey, who needs to be accurate. :)
45. InspectorGadget80 (Posts: 5457; Member since: 26 Mar 2011)
What like the Apple stealing XEROX and Android notification? Youre one too talk. Apple also steals.
47. thebikerboi2 (Posts: 144; Member since: 01 Apr 2011)
yes but only if there really is a good reason to go to court. apple was suing because the phones that the manufactures make are all using anroid, have you ever noticed they never hold a court case against a windows phone desighn? apple and google both enjoyed a good relationship during the making of IOS before google made android, apple felt betrayed by google and went on a suing and banning spree. when really the best way to kill another companies product is to do so in the market place, and spend your money not on court cases but on improving your product for the next gen.thats how you beat the competition, you make a better product.
11. som (Posts: 768; Member since: 10 Nov 2009)
Those lucky Lawyers must be very happy to work for Apple and they will find more companies to file a lawsuit to keep their job.
14. Meth7 (Posts: 20; Member since: 13 Dec 2011)
Normal thinking: We'll spend the money on more research and development to make superior products so we can be on top of the food chain.
Apple thinking: We'll spend as much money as we can on suing the others so there won't be any competition.
46. InspectorGadget80 (Posts: 5457; Member since: 26 Mar 2011)
You also forgot too mention spending money onthey banning other companies & giving money too govt for the ban
16. andro. (Posts: 1926; Member since: 16 Sep 2011)
All this money and no real solid victory for it Infact all that money spent and android goes from strength to strength. You'd think that money would be better spent in innovating an bringing out a new better iphone but no apple can get away releasing the same phone twice and it fans don't know the difference.
Ifans will be compelled and forced into buy more apple products through mental brainwashing advertsing this year to fund all these loses to continue apples sad tirade
17. thebikerboi2 (Posts: 144; Member since: 01 Apr 2011)
This is why you shouldn't bitch about some other companies succes, it just leaves less money in the bank for developing better products in the future.
20. RamyAbdelbadea (Posts: 17; Member since: 07 Nov 2011)
As I Said here
Apple is suing othres but don't want other to sue them when apple steal any idea !!!
You Are Soooo Strang apple !!!
24. Tux4g63 (Posts: 114; Member since: 21 Oct 2011)
I guess they feel as if "might makes right."
29. stealthd (Posts: 818; Member since: 12 Jun 2011)
They've still put a lot of pressure on HTC. It's not like they can defend themselves for free. Between HTC having to pay royalties to MS and having to pay more to their legal department to defend themselves that money didn't just go up in smoke.
30. Stuntman (Posts: 642; Member since: 01 Aug 2011)
If Apple wants me to buy an Apple phone instead of an HTC phone, they should spend that money to build a phone that I actually like more than my HTC phone.
33. Evil_SaNz (Posts: 258; Member since: 20 Oct 2011)
Their hymn is Dion's Runaround sue:
"Here's my story sad but true,
it's about a fruit that I once knew
it took my money and sued around
every single brand in town..."
39. bhaiphone (Posts: 4; Member since: 19 Jan 2012)
Apple should have done something productive with that money.
43. RandomlyPsychotic (Posts: 36; Member since: 29 Dec 2011)
rich companies gotta spend their money somewhere....right?
44. InspectorGadget80 (Posts: 5457; Member since: 26 Mar 2011)
I dont see why this is good news too me. Apple still have HTC BAN including Samsung in some countries its not like their going bankrupt. Im still piss off at their bad business practices
50. Bluesky02 (Posts: 1437; Member since: 05 Dec 2011)
After Android is down, Apple will go after WP Live Tiles claiming their widget patent infringement
53. jellytime (Posts: 135; Member since: 05 Dec 2011)
Apple burned their Cash HTC burned their ass
54. putes (Posts: 37; Member since: 03 Nov 2011)
Apple is heading the way as Sun Microsystems. A once innovative company that became sidetracked by endless lawsuits against its competitors and in the process demoralized its employees and stopped to innovating.
56. Jeradiah3 (Posts: 923; Member since: 11 Feb 2010)
you spend $100M to sue HTC......over what?? That is a waste of time and money!!! Apple could've used that money on something worth spending on like....................I dont know..................YOUR PRODUCTS!!!!!!!!!!!!!!!!!!!!