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Apple iPad replaces iPod as "the gateway device" that leads to an addiction to Apple products

Posted: , by Alan F.

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Apple iPad replaces iPod as
A new survey from the NPD Group suggests that the Apple iPod is no longer "the gateway device" that is the first Apple product purchased in a series of devices that leads to an addiction to Apple devices. That dubious honor now belongs to the Apple iPad. About a quarter of current Apple iPad owners say that the tablet is the first Apple product that they have ever purchased. According to NPD's Ben Arnold, "iPad sales are growing much faster than any other Apple product has this soon after launch. In fact, one-in-five Apple owner households has one — nearly equivalent to the number that own an Apple computer."

“Just two years after we shipped the initial iPad, we’ve sold 67 million,” Cook said Tuesday. “To put that in some context, it took us 24 years to sell that many Macs, and five years for that many iPods, and over three years for that many iPhones, and we were extremely happy with the trajectory on all of those products."-Apple CEO Tim Cook
Tim Cook put the amazing sales figures of the Apple iPad into perspective when he noted that in the two years after it started selling the iPad, Apple has shipped 67 million units of the tablet. It took the Cupertino based firm 24 years to sell that many Macs, 5 years to reach that mark with the iPod and 3 years with the iPhone and Apple had been happy with the sales growth in all three cases. NPD says that one out of every three U.S. households, or 37 million, currently own an Apple device. That is lower than an earlier poll conducted by Hart Research Associates for CNBC. The results of that poll showed that 55 million U.S. households, nearly half of all households in the U.S., own an Apple device. Of those households devoid of an Apple device, one in ten plan on purchasing an Apple product sometime in the next year.

source: NPD via AllThingsD
 
The new gateway device for Apple fans

The new gateway device for Apple fans



47 Comments
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posted on 28 Apr 2012, 20:16 11

1. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


Hmmm I won a iPad 3 online and had it for two weeks. Right now it's on eBay. I don't plan on buying any Apple products.

posted on 28 Apr 2012, 20:22 6

2. lksdclkjsdf (Posts: 3; Member since: 26 Apr 2012)


I call BS on that even thought I'm a die hard android fan the iPad 3 is still one of the best tablets i ever used

posted on 28 Apr 2012, 20:34 9

3. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


You call BS on the fact that I won it or that I didn't care for it? Believe me I had a hard time believing that I won it also. I must have read the email like 10 times thinking it was a scam lol. Don't get me wrong its fast and the screen is amazing, but I just don't have any use for it. I had an iPhone before I got an Android device and I always told people that iOS was easier to use than Android. However after using the iPad for a while, I really miss the back button on Android. I now believe Android is the easier OS.

posted on 28 Apr 2012, 20:54 2

5. gp284 (Posts: 120; Member since: 25 Feb 2012)


wait so your getting rid of an Ipad 3 because it didn't have a back button?

posted on 28 Apr 2012, 20:58 5

6. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


No. Not at all. Just kinda missed it. Not the reason I'm selling it. Just don't have a need for it. I have a laptop and an Android phone. It can't replace my laptop. An Android tablet would have more potential for replacing a laptop. Plus I could use some extra cash for college.

posted on 28 Apr 2012, 21:15 6

8. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


I just really dislike the inconsistency with iOS. Sometimes the back button is on the bottom right, sometimes it's in the top right and so on. With Android it's always in the same place.

posted on 28 Apr 2012, 21:46 3

9. gp284 (Posts: 120; Member since: 25 Feb 2012)


Gotcha. I know what you mean about how its hard to justify getting a Ipad replacing a laptop, especially because its hard to find a good keyboard dock, and if you're going to college soon,you would more than likely need flash support. I myself am about to buy the Asus TF300, because i think it comes as close to replacing a laptop as any other, especially with the mobile dock you can get with it, and i plan on getting an optical drive with it.

posted on 28 Apr 2012, 21:53 3

10. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


Yeah I agree about flash and the keyboard. You can get an optical drive for it? I didn't know that. Really that was the only reason I was not getting a android tablet to replace my PC.

posted on 30 Apr 2012, 01:22

40. c.hack (Posts: 514; Member since: 09 Dec 2009)


I can't stand the back button on my android devices. You can never tell if its going to close the app, or go to a previous screen. I have no use for a button when there is no way to tell what it will do.

posted on 01 May 2012, 00:27

47. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


It goes to the previous screen. So if the previous screen was your home screen, then it exits the app and takes you to your home screen.

posted on 28 Apr 2012, 20:44 3

4. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


After having the 3gs a few years ago and owning the iPad 3 now, nothing seems different. It's just like my old iPhone except on a big HD screen. iOS still has the same bland look and feel.

posted on 30 Apr 2012, 01:25

41. c.hack (Posts: 514; Member since: 09 Dec 2009)


I know what you mean. I had a color TV 30 years ago, and got a color flat panel last month. It all looks the same - same old crappy sitcoms. Why bother even getting a TV. lol

When you come down to it, all smart phones look almost the same. The differences are negligible. As long as they don't crash all the time like my Droid X2.

posted on 28 Apr 2012, 21:07 8

7. BattleBrat (Posts: 1102; Member since: 26 Oct 2011)


I played with an iPad 3, its like an ipad 2..... with a sharper screen, same icons, same grid, same interface, same same same. God iOS is getting REALLY OLD,
I was going to buy an iPad 3 but I got my hands on an Archos G9 101 tablet, came with ICS, now THAT is a thing of beauty!, Dual core A9 processor @ 1.5 Ghz, it has great oomph. The hardware is not as polished, but shes built pretty sleek slim and light.

posted on 28 Apr 2012, 23:17 3

12. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Who are you trying to convince? Us or yourself? Same tired arguments. Dual core 1.5? You don't say? Guess what no one cares about that tablet.

posted on 28 Apr 2012, 23:28 8

15. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


I care about that tablet....so it looks like you're wrong. Can a person not post their opinion?

posted on 28 Apr 2012, 23:39 1

16. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


What if I followed android articles around and constantly posted my "opinion"?

You don't like Apple. We get it. Quit reading their articles then.

posted on 29 Apr 2012, 00:38 8

21. wumberpeb (Posts: 438; Member since: 14 Mar 2011)


Taco, when do you stop being a woman, man up, and hold up your end of the bet with Remix? Just stop posting, find a nice place to troll on Anandtech...

Sincerely,

Everyone reading this page

posted on 29 Apr 2012, 01:01 1

22. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


http://www.usatoday.com/tech/news/story/2012-04-27/samsung-apple-smartphone-sales/54584550/1

posted on 29 Apr 2012, 04:47 2

25. BattleBrat (Posts: 1102; Member since: 26 Oct 2011)


Oh, I like Apple, I LOVE my 4th gen 64Gb iPod Touch, but it is time for Apple to shake it up, it is getting stale. And I paid more for that iPod Touch than I did for that Archos tablet. So I didn't really care if the tablet sucked or not, but it has been pretty impressive for something so affordable.
I was considering going Apple after a negative experience with my old computer, but a buddy of mine brought me back to the light. He hooked me up with an old Dell workstation DUAL QUAD CORE XEONS (8 cores) for $350, and it'll whoop an i7. He said he liked Macs (he even has a NEXT computer if you know what that is) but he says it is too much money for not enough hardware.

posted on 28 Apr 2012, 23:56 7

18. frydaexiii (Posts: 1236; Member since: 01 Dec 2011)


Same tired argument? This coming from the guy who's only arguments for iOS Vs Android is "iOS came first" & "Sheeps are richer and smarter than fandroids."

posted on 29 Apr 2012, 09:10 4

29. andro. (Posts: 1960; Member since: 16 Sep 2011)


Ios essentially hasn't changed since the very first iphone beside a few minor tweeks so it is an dated design. But as with most things apple minor changes can take even years to be implemented in devices

posted on 29 Apr 2012, 10:55

32. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


iOS from 2007 to today is night and day. Only thing the same is the grid of icons.

Great designs stand the test of time.

posted on 29 Apr 2012, 12:13 3

34. BattleBrat (Posts: 1102; Member since: 26 Oct 2011)


That "grid of icons" is all there is to iOS, so yeah, it hasn't changed much.

posted on 29 Apr 2012, 17:23

37. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


yea cause it has zero functionality and just has icons right?

posted on 30 Apr 2012, 09:26

42. BattleBrat (Posts: 1102; Member since: 26 Oct 2011)


I'm sorry, I didn't say anything about "zero functionality" you did, I feel iOS can do a lot of the things Android can do, but you have to select the apps to do it, with widgets on android they are just there, but the functionality is there on iOS, I thought you were an apple fanboy?

posted on 30 Apr 2012, 10:56

43. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Widgets have to be opened as well to use the app.

posted on 30 Apr 2012, 13:28

45. BattleBrat (Posts: 1102; Member since: 26 Oct 2011)


Not all, and you don't haved to open the app if the information you are looking for is already being displayed.

posted on 28 Apr 2012, 22:36 5

11. networkdood (Posts: 6276; Member since: 31 Mar 2010)


I must be immune to APPLE products's radiation as I have them all in my home, and I still find my Android phone far more useful than the iphones. The Asus Quad core or Samsung Tablet appeals far more to me. I do like the son's ipod, but, again, my phone does all of that and more.

posted on 28 Apr 2012, 23:39 2

17. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


"I must be immune to APPLE product's radiation as I have them all in my home"…

might want to reexamine that…

posted on 29 Apr 2012, 18:36

38. networkdood (Posts: 6276; Member since: 31 Mar 2010)


over exposure - I rarely touch the stuff...lol, except to enter the itunes code for the kids...

posted on 28 Apr 2012, 23:17 1

13. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Wow... It sold more than Microsoft xboxs did in 7yrs..

posted on 28 Apr 2012, 23:23 1

14. jimjam (Posts: 242; Member since: 28 Jun 2011)


It is true. I bought an ipad a year ago ... won't go into the reasons and then later was sucked into buying a mba 11 and iphone this past year. Ipad has gone and so has the iphone but the mba 11 is a great laptop and one to keep.

posted on 28 Apr 2012, 23:57 2

19. ananya22 (Posts: 93; Member since: 23 Apr 2012)


thats so true. i always disliked iphone but after getting an ipad2 i have started to consider it as an option

posted on 29 Apr 2012, 00:16 7

20. appleDOESNT.com (Posts: 449; Member since: 19 Nov 2011)


these raw raw apple iHerd fanboy articles are mind blowing. Apple simply offers the highest prices for last years technology, requires yearly upgrades for yearly restricted new hardware only software features that in general is closed, restrictive and completely non customizable..

You go iHerd, you go! no really, GO to the new MacCafe and find out what features of last years Android Apple plans to finally offer... oh and don't forget to go to the bank, get out another $600 for iPad 4. you already bought the other 3 and you know you will buy the 4th.., making it $2400 in just 3 years iN tablets :(

oh, btw, my laptop is 4 years old, cost me $400. My xbox 360 is 7 years old cost me $300. Apple's profits are at your yearly expense, remember that iHerd

posted on 29 Apr 2012, 03:50 3

23. theBankRobber (Posts: 647; Member since: 22 Sep 2011)


I have a 80gb classic iPod and it never made me feel like I wanted to own another apple product. Apple products are good but not my style so while I load up on my iPod , I don't see myself owning another apple product instead of a high Gigabit music device such as the iPod. A Ipad is just a over sized iPod touch the same way as a android tablet is a over sized android device.

posted on 29 Apr 2012, 04:16 5

24. sarb009 (Posts: 293; Member since: 15 Jun 2011)


a sheep is a sheep whether with ipod or ipad

posted on 29 Apr 2012, 05:08

26. mrochester (unregistered)


It seems the transition from the iPod to the iPad has come at the right time since iPod sales have been falling for years now. Apple have a new "halo" device with which it can show it's strengths. This definitely means there'll be a serious amount of energy focussed on the iPad.

posted on 29 Apr 2012, 08:36 1

27. shadowcell (Posts: 300; Member since: 28 Mar 2012)


When it comes to the "portable" lineup of Apple's devices you'll notice that they put more attention (and technology) towards the iPad. For example, the disappointing 6th generation iPod Nano hasn't been changed since it's launch almost 2 years ago. Even when previous Nano enthusiasts and tech bloggers had several complaints about the lack of features Apple has done nothing but about it except lowering the retail price.

it's my prediction that Apple will eventually discontinue the iPod Touch and/or Nano and offer a lower priced and smaller version of the iPad. It could probably save them an incredible amount of production expenses being the smaller scale iPad could be built in the same assembly line.

posted on 29 Apr 2012, 12:06 1

33. BattleBrat (Posts: 1102; Member since: 26 Oct 2011)


I hope they don't get rid of the iTouch, just make it the size of a Galaxy note and call it the iPad mini, there are more apps for the Iphone/iTouch anyway...

posted on 29 Apr 2012, 14:27

36. mrochester (unregistered)


If anything it'll be the iPod shuffle, nano and classic that get the heave ho as the Touch drives the vast majority of iPod sales. If Apple could find a way to make the Touch more affordable to replace the cheaper iPods and the capacity of the classic, they could sweep away all of the other models and streamline the whole lineup.

posted on 29 Apr 2012, 08:46 1

28. APPLE-ROYALLY (banned) (Posts: 5; Member since: 27 Apr 2012)


We Apple have the power to control human's.
We are loved and well known all over the world.
We have created a massive hype, like no other than us can do.
We asked for it, yet Apple deleivers it to us the iFans and ROYALLYS!
we yet await the big immortal impact iPhone5 .
We and SIRI like that.

posted on 29 Apr 2012, 09:25 2

30. ivanko34 (Posts: 617; Member since: 04 Sep 2011)


Yes you are right
But the world is big enough for people who do no share you opinion

posted on 29 Apr 2012, 13:14 1

35. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


Dude you sound like you're in some kind of cult. It's just a company, nothing to worship over.

posted on 30 Apr 2012, 13:15 1

44. jellytime (Posts: 135; Member since: 05 Dec 2011)


"We Apple have the power to control human's"
You are not Apple and no Apple doesn't have the power to control humans
"We are loved and well known all over the world."
But also hated
"We and SIRI like that."
Forever alone

posted on 01 May 2012, 00:25

46. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


+1 lol

posted on 29 Apr 2012, 09:28 4

31. frydaexiii (Posts: 1236; Member since: 01 Dec 2011)


Wow, so people get addicted to Apple just so they can watch videos on a larger screen? Mankind, I am disappoint...

posted on 29 Apr 2012, 18:37 1

39. networkdood (Posts: 6276; Member since: 31 Mar 2010)


I just cannot buy a device that does not support USB and expandable memory...

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