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Half of all Americans own something made by Apple

Half of all Americans own something made by Apple
A study conducted by pollster Bill McInturff in conjunction with Hart Research Associates for CNBC shows that 55 million U.S. households, nearly half the total in the country, own a product made by Apple. And of those remaining holdouts, one in ten households plan on adding an Apple device sometime in the next year. The poll was held from March 19th through the 22nd and 836 Americans were surveyed. The margin of error is plus or minus 3.4%.

The average household that has an Apple product has three such devices. Jay Campbell, a VP at Hart Research said, "It's a fantastic business model — the more of our (Apple) products you own, the more likely you are to buy more. Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level."

Income plays a part in the results of the survey. 77% of those Americans earning $75,000 or more own at least one Apple product and on average, they own three devices made by the Cupertino based firm. Of those Americans making $30,000 or less, just 28% own at least one Apple device. Age also plays a role in the purchase of Apple technology. 63% of those between 18 and 34 years old said they were Apple users. That was the same percentage of  those Americans between 35 and 49 who identified themselves as Apple users. That dropped off to just 50% for those 50 to 64 years old while only 26% of those 65 and older say they use an Apple product.

Children seem to be a big fan of Apple devices. 61% of households with at least one child have an Apple device while only 48% of thouse households without a family member 17 or younger, own an Apple product. Finally, it seems that the tech savvy West Coast might have a higher ownership rate of Apple products with 57% of left coast households owning an Apple device. That drops down to a rate of 47% to 51% of households in the rest of the country.

source: CNBC via AppleInsider

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