x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • 49.1% of new devices activated during Christmas were made by Apple; Samsung trails at 19.8%

49.1% of new devices activated during Christmas were made by Apple; Samsung trails at 19.8%

49.1% of new devices activated during Christmas were made by Apple; Samsung trails at 19.8%
Apple devices were much more likely to be found under the tree this holiday season, than products made by competitors. For the week dated December 19th through December 25th, analytics firm Flurry (owned by Yahoo) found that 49.1% of new devices activated globally during the Christmas week, were made by Apple. That is off 2.2 percentage points from last year's figure.

Samsung was second, accounting for 19.8% of new activations during Christmas week. That was a 2.1 pp increase from 2014's figure, meaning that Samsung essentially picked up the activations lost by Apple this year. Nokia's share dropped from 5.8% to 2%, still good enough for third place. LG was next with a 1.7% slice of the pie, while Xiaomi was fifth with a 1.5% share of the new activations made during Christmas week.

The data shows how phablet demand continues to rise. In 2013, these large-screened phones made up only 4% of new devices activated globally from December 19th though the 25th. Last year, phablets made up 13% of such activations. This year, that figure was 27%. During the same period of time, new small phone activations have dropped from 3% to 2% to this year's 1%. New medium-sized phone activations have dropped from 64% (2013) to 63% (2014) to 54% (2015).

New tablet activations have been falling overall. During the week containing Christmas, small slates' share of new activations dropped from 12% to 11% to 9% in 2013, 2014 and 2015, respectively. Large tablets have had a very similar pattern, falling from 17% to 11% to 9% of new activations over Christmas week in 2013, 2014 and 2015, respectively.

While the Apple iPhone 6s Plus and Apple iPhone 6 Plus accounted for 12% of iOS activations during Christmas week this year, Android phablets made up 50% of Android activations during the same time period. Lastly, whether it is due to new devices purchased for the holidays or just a desire to add some new games, app installations rose 120% on Christmas day. 

Flurry came up with the data by tracking 780,000 apps.


source: Flurry via AppleInsider

65 Comments
  • Options
    Close




posted on 28 Dec 2015, 18:42 14

1. SamsungPhanboy (banned) (Posts: 765; Member since: 31 Mar 2015)


Jeez Apple is killing it!

posted on 28 Dec 2015, 20:27

20. NoToFanboys (Posts: 1206; Member since: 03 Oct 2015)


Dat phablet growth though

posted on 29 Dec 2015, 08:51

74. lyndon420 (Posts: 3991; Member since: 11 Jul 2012)


Good thing they caved and started creating phones that are larger than what Steve wanted eh?

posted on 29 Dec 2015, 08:58

75. Ninetysix (Posts: 2340; Member since: 08 Oct 2012)


Let me hop into my time machine and to back to 2014.

posted on 28 Dec 2015, 18:54 11

2. TechieXP1969 (Posts: 8947; Member since: 25 Sep 2013)


Did anyone expect it to be any different. American company should be top dog in its own country. If you aren't then you have a problem.

All the Black Friday deals surely helped.
Sammy you too should have did more if those.

Samsung should have made all carriers offer $0 down and smaller monthly payments. Maybe S6 edge+ for $25 per month.

Only Stateside though, I wonder what the numbers are worldwide?

posted on 28 Dec 2015, 19:20 9

4. Commentator (Posts: 3669; Member since: 16 Aug 2011)


Where does it state this is US only?

"49.1% of new devices activated globally during the Christmas week, were made by Apple." (From this article, not the source)

While the source does not say whether this year's study is worldwide or not, their same analytics from both 2013 and 2014 are worldwide.

posted on 28 Dec 2015, 19:26 3

5. Nathillien (Posts: 208; Member since: 05 Oct 2014)


The "holiday season" in mostly a western event - so yes, it is mostly affected by US sales. The "global" thingie is just Apple's marketing management addition.

posted on 28 Dec 2015, 19:29 11

6. Commentator (Posts: 3669; Member since: 16 Aug 2011)


So they don't celebrate Christmas in Europe. Or South America. Or Canada. Or Mexico.

Makes sense.

Sarcasm aside, yes I get that these are probably heavily US sales, but that still doesn't mean they are entirely US sales. Techie asked "I wonder what the numbers are worldwide?" I responded that these ARE the worldwide numbers.

posted on 28 Dec 2015, 19:35 1

8. JunitoNH (Posts: 1666; Member since: 15 Feb 2012)


It says globally, not U.S. The Droid is strong with this one.

posted on 28 Dec 2015, 19:58 1

12. banglazbless (Posts: 106; Member since: 05 Feb 2014)


Show me where in the article it says "apple account for 49% of the Christmas profit globally"?

posted on 29 Dec 2015, 03:48 1

66. RebelwithoutaClue (Posts: 2755; Member since: 05 Apr 2013)


Apple devices were much more likely to be found under the tree this holiday season, than products made by competitors. For the week dated December 19th through December 25th, analytics firm Flurry (owned by Yahoo) found that 49.1% of new devices activated **globally** during the Christmas week, were made by Apple. That is off 2.2 percentage points from last year's figure.

See it now?

posted on 29 Dec 2015, 07:37

73. MrHate (Posts: 220; Member since: 09 Feb 2015)


I'm pretty sure Apple had way more that 70% of the total profit during Christmas.

posted on 28 Dec 2015, 21:13

36. TechieXP1969 (Posts: 8947; Member since: 25 Sep 2013)


App installs say US@ only

posted on 29 Dec 2015, 03:47 3

65. Topcat488 (Posts: 1394; Member since: 29 Sep 2012)


Apple is NOT an American Company... Samsung employs more American Workers than Apple, which mainly has Chinese Factory Workers.

Flurry came up with the data by tracking 780,000 apps. But there's 321,777,429 registered and many more millions unregistered people in the U.S.A., so this is about, 0.002 percent of the people, lol.

I'm not surprised that Alan F. jumped all over this under the Christmas Tree analytics data. But one dang thing is for sure they didn't look under my tree. O.o

posted on 28 Dec 2015, 19:02 6

3. darkkjedii (Posts: 20096; Member since: 05 Feb 2011)


Apple always has a strong fourth quarter, this isn't at all surprising. They make a really good line of phones, though not for everyone. I'm sooo looking forward to the Note 6, and iPhone 7, both should be stellar devices. I expect the i7 to make bigger strides the the N6, due to the N5 being so cutting edge, and the 6S leaving a lotta room for improvement.

posted on 28 Dec 2015, 20:04 3

14. bigsimpd (Posts: 71; Member since: 13 Jan 2012)


Exactly I don't regret my decision switching to Apple from Android love my 6 plus can't wait for IPhone 7 going to be a great device

posted on 28 Dec 2015, 20:10

15. Diezparda (Posts: 869; Member since: 23 Oct 2013)


How are u darkk, merry christmas for you and family. It seems 6S & 6S plus didn't officially arrive at Indonesia yet... Both device will be a great christmas gift since both released almost at the end of year, of course they carry all the latest tech. Sales number was strong during christmas, it just their moment to shine.

posted on 28 Dec 2015, 20:36

24. darkkjedii (Posts: 20096; Member since: 05 Feb 2011)


I'm good bro, hope all is well with you. Are you planning to get one?

posted on 28 Dec 2015, 21:39

46. Diezparda (Posts: 869; Member since: 23 Oct 2013)


Probably after some try, what interest me isn't the OS but i'm expecting iOS will make a great feat with 3d touch. Choice are tough if S7 comes with same tech.

posted on 28 Dec 2015, 20:10 2

17. maherk (Posts: 3493; Member since: 10 Feb 2012)


I am looking forward to the M10 and iPhone 7, unless Samsung ditches the glass back.

posted on 28 Dec 2015, 20:24

18. Diezparda (Posts: 869; Member since: 23 Oct 2013)


It's hard for me to love HTC anymore, i don't have good experience with M8 and it seems this year they are not so impressive as well. But it's probably just me, i think G5 and probably Xiaomi will be a good opponent for Samsung.

And merry christmas for you to.

posted on 28 Dec 2015, 20:28

21. maherk (Posts: 3493; Member since: 10 Feb 2012)


What was your experience with the m8?
I bought my wife a used gold M8 after selling her Note 3, and it was crazy good. Apart from the inconsistent camera, the device was superb. She eventually switched to the S6, but the M8 was truely a great and unappreciated device. And if it wasn't for the subpar camera, I would've went with the M9 over any other flagship this year. If the M10 doesn't deliver, I will definitely give the m9+ Supreme Camera edition a try.

posted on 28 Dec 2015, 20:59

31. Diezparda (Posts: 869; Member since: 23 Oct 2013)


Terrible camera, lags (yes it's quite bad when typing & browsing) and i'm not even playing games my Note 3 is far better, battery dies quite fast even with medium/light usage, charging takes too much time (2hours 30mins). Maybe i was too picky? ayway it's a flagship so i have much expectation.

posted on 28 Dec 2015, 21:05 1

32. maherk (Posts: 3493; Member since: 10 Feb 2012)


I am thinking you had a bad apple.
Camera wasn't terrible, just inconsistent.
Lag, never seen any lag on that phone, like I can honestly say NEVER EVER.
Battery was brilliant, I downloaded the GSam better app on her m8 to compare it to my Note 4 at that time, andit would easily easily surpass the 7 hrs of sot mark.
Charging does take lots of time, but almost every 2014 flagship did, fast charging wasn't that common on smartphones.

posted on 28 Dec 2015, 22:12

53. Diezparda (Posts: 869; Member since: 23 Oct 2013)


Whoa i'm jealous, mine probably 3.5 SOT at best.

posted on 28 Dec 2015, 20:37

25. darkkjedii (Posts: 20096; Member since: 05 Feb 2011)


HTC has me curious, as to how they plan to turn it around.

posted on 28 Dec 2015, 20:46 1

28. maherk (Posts: 3493; Member since: 10 Feb 2012)


Given that this is probably their last shot, I am hoping they will finally work on the areas that the m9 got criticized on.
My ideal m10 would be a 5.1/5.2" 1080 screen.
I don't want the best camera, i can do with a top 5 one.
Stereo front firing speakers must not go.
Keep that satisfying metal curved back and don't give us another A9, stay true to the One series design.
And since they will go with a fingerprint scanner like the A9, I would love if it they pulled a OnePlus, and gave us the option to switch between on screen or capacitive buttons.
And as a bonus, it would be nice if they finally got rid of that black bar.

posted on 28 Dec 2015, 21:07 1

34. darkkjedii (Posts: 20096; Member since: 05 Feb 2011)


They should go for a all around great device, and give it a look that draws you in. Like iPhone, it doesn't need the best specs, but super optimization, and no weak areas.

posted on 28 Dec 2015, 21:30

43. Awalker (Posts: 1432; Member since: 15 Aug 2013)


If they don't include the black bar where will they put their tramp stamp?

posted on 28 Dec 2015, 19:57 1

11. traitortohisownheart (Posts: 5; Member since: 17 Sep 2014)


Somebody may have mentioned this, but this is likely driven by the fact that apples flagship launched in September and Samsung launched theirs in March/April. Yes note 5 was august/September but s6 is real seller. I work in video games and it's the same thing for holidays, ganes that came out closer to holidays sell the best, even the s**tty ones.

posted on 28 Dec 2015, 20:00

13. ph00ny (Posts: 1200; Member since: 26 May 2011)


I loved the promotion samsung was throwing for their newer devices this holiday season

I just got mine and honestly it's stuff that i will actually use on daily basis. (wireless charger, battery pack, and headphone). Their accessory, not sure how much they cost, but they look really good. Headphone is of decent sound quality. Very tight and not boomy like beats. Little on the bright side than i like my headphones but they're very good and comfortable. Not to mention wife approved in terms of looks. She's not a fan of my usual audio gear (Beyerdynamic, Audio‑Technica, Denon, etc)

posted on 28 Dec 2015, 20:25

19. cnour (Posts: 589; Member since: 11 Sep 2014)


Normal, look around you and you will see how many iPhones 6 or 6s are used. iPhone is the king of Smarphones, this is a reality.

posted on 28 Dec 2015, 20:40 3

26. darkkjedii (Posts: 20096; Member since: 05 Feb 2011)


The Note line is clearly better, but the iPhone will always sell more. It's the sales King, but not the performance King.

posted on 29 Dec 2015, 00:48

62. cnour (Posts: 589; Member since: 11 Sep 2014)


Clearly better and it sells less so it is not so clear I think.

posted on 29 Dec 2015, 02:39

64. Hexa-core (banned) (Posts: 2131; Member since: 11 Aug 2015)


iPhone sells more because of bigger Apple fanbase than Samsung.
Besides, if you want iOS, your only choice is Apple, unlike Android and the vast available choices of OEMs!

Higher sales do not translate into better device.

posted on 29 Dec 2015, 13:54

78. cnour (Posts: 589; Member since: 11 Sep 2014)


You have a lot of bad choices and I have only one best choice.

posted on 29 Dec 2015, 13:55

79. Unordinary (Posts: 1285; Member since: 04 Nov 2015)


Can we ask ourselves why Samsung does not have such a great fan base like Apple?

"Higher sales do not translate into better device."
So....unless the fandroids are talking about market share and a "better OS" lmfaooooo.

Such clowns

posted on 30 Dec 2015, 02:12

82. ph00ny (Posts: 1200; Member since: 26 May 2011)


Did you get your Samsung promotion stuff? I just got mine on monday. It's pretty nice
Level on headphone, wireless charger, and a battery pack

posted on 28 Dec 2015, 20:31 2

22. jphillips63 (Posts: 218; Member since: 04 Jan 2012)


Yea and one company with only 2 phones outsold all of android combined for the Holiday season. That says a lot for Apple and their products.

posted on 28 Dec 2015, 21:07 2

33. maherk (Posts: 3493; Member since: 10 Feb 2012)


5s, 6, 6+, 6s, 6+s= 2 phones lol

posted on 28 Dec 2015, 21:08 2

35. darkkjedii (Posts: 20096; Member since: 05 Feb 2011)


LMAOOO! Maherk, 5 + 0 = 2 lol.

posted on 28 Dec 2015, 21:21 6

38. maherk (Posts: 3493; Member since: 10 Feb 2012)


I guess it is some kind of special mathematical equation lol

posted on 29 Dec 2015, 23:19

81. jphillips63 (Posts: 218; Member since: 04 Jan 2012)


We are talking phones of 2015 and who is gonna buy a 5s when they can get the 6s? How about use a bit of common sense.

If not regardless one company outsells all the others combined for the holidays so there.

posted on 28 Dec 2015, 20:41 4

27. jeroome86 (Posts: 902; Member since: 12 Apr 2012)


Oh no PA. Do you post these articles to upset Techie and Taters?

posted on 28 Dec 2015, 21:31 1

44. TechieXP1969 (Posts: 8947; Member since: 25 Sep 2013)


Why would I be upset? I have no issue with Appeal phone sales. I expect in the USA Apple will have home field advantage. Which is why insaid, any company you that doesn't has problems. Samsung being one where their phone isn't the top selling at home.

But see the ignorant fans hear didn't see me say that because they only look for the word apple in my posts and assume if I mention Samsung I must be praising them even though I didnt. In fact I said they should have more deals too.

I don't cre how many they sale. I bought an iPhone for my mom. She had an S3 for 2nd eats so I moved her to an SD Edge. But she said it had to many bells and whites Soni got her an iPhone and I told her she needed to pay for it because I had asked her first what she wanted and she said the recent Galaxy. So I already had it on a lease option and I wasn't going ronpaybfor 2 phones.

I have nothing against the iPhone. I stand behind what I say for what it costs it should be better. It's a flat that cut be argued I don't. Are how much you love an iPhone, it lacks in many areas that it is not worth 649.

posted on 29 Dec 2015, 07:02

70. elitewolverine (Posts: 5119; Member since: 28 Oct 2013)


I love the cost of new phones, makes me happy my 640xl for my mother cost me 130, non carrier branded and works with LTE here. Case, 32GB card, phone, screen protector, all under 200 bucks.

Of course not for everyone, but seeing the costs people go through to post on facebook and do so little, so happy to see I don't have to spend that much. I almost got her a Blu android device this go around, but I showed her a android and she didn't like it, and im just not an apple guy so that was never on the table.

posted on 28 Dec 2015, 20:48 1

30. glosbiker (Posts: 1; Member since: 28 Dec 2015)


Your maths is wrong... 49.1% means its still MORE likely to have another manufacturer's product under the tree than apple, and certainly not much more likely as its going to be as near as damn it 50/50.... Unless of course you ment to name a specified company (cough cough... Samsung.... Cough cough)

posted on 28 Dec 2015, 21:27

41. Awalker (Posts: 1432; Member since: 15 Aug 2013)


How do they count activations? When I get a new phone I take the sim out of the old phone and put it in the new phone. Does that count as an activation?

posted on 28 Dec 2015, 21:43 1

48. Supersonic (Posts: 181; Member since: 15 May 2015)


Pathetic analysis. Apple has hardly any shares in places outside US, China and very few countries in Europe. In the 2nd largest smarphone market (India) Apple does not even has 2% marketshare.

posted on 28 Dec 2015, 23:28 1

58. amtheguy (Posts: 9; Member since: 20 May 2013)


Nokia still bossing these bi*ches after extinction. Lol

posted on 29 Dec 2015, 00:00 2

59. ibend (Posts: 3865; Member since: 30 Sep 2014)


is this real? nokia third place? o.O

posted on 29 Dec 2015, 07:02

71. elitewolverine (Posts: 5119; Member since: 28 Oct 2013)


Feature phones that MS still markets and sells outside the us, 20-30 buck phones that fly off the shelves.

posted on 29 Dec 2015, 02:33 1

63. SIGPRO (Posts: 1385; Member since: 03 Oct 2012)


Nokia is still alive, despite what orhers say!

posted on 29 Dec 2015, 05:55

69. Supersonic (Posts: 181; Member since: 15 May 2015)


Looks like Flurry(owned by Yahoo) bought some shares of apples. They are just trying to boost Apples share value.

posted on 29 Dec 2015, 07:19

72. ampney50 (Posts: 5; Member since: 03 Aug 2012)


miss leading towards apple true comparison apple vs android vs windows &others wont get same result

* Some comments have been hidden, because they don't meet the discussions rules.

Want to comment? Please login or register.

Latest stories