The sad thing about this is that it goes against the hopes and dreams of a number of small developers who read about the success that major developers are having. It's easy to see a game like Angry Birds take off, make a ton of moola, and think that this money tree can be easily planted. The reality is that it takes money for promotion and a whole lot of luck. Adeven CEO Henschel says that without a proper search mechanism in the App Store, the only way to get noticed is through the lists showing the top titles.
for app vs. app analytics. Adeven will be introducing a unified SDK to handle the analytics for multiple ad brokers that a developer might use. Amazing that as recently as five years ago, there was no need for a company like Adeven and now it is filling a giant hole for information used by developers.
Adeven will start providing Android analytics in the fourth quarter and it will be interesting to see if there are as many dead apps in the Google Play Store as found in the App Store.
source: Adeven via GigaOM