Nothing is traditionally an online brand or a brand that you find through partners, but that is changing quickly. In fact, in their latest blog post, the company expresses its desire to have a brick-and-mortar store in Tokyo and New York, especially in the trendy SoHo district. This comes on the heels of their trendy store in London, and it appears they want to bring that same experience to their fans in the US who would like to see the products in person before they buy them.
Opening their flagship store in India is a big milestone for the company because it is one of their largest markets. The first flagship store in India is officially opening in Bengaluru on Valentine's Day (February 14).
Both of these new locations are intended to feature the full range of phones, earbuds, and accessories for sale and to provide a space where people can actually try out the gadgets and understand the "vibe" of the brand.
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Why this is significant for Nothing
Nothing store in London. | Image credit — Nothing
While Apple, Samsung, and even Google are giant brands with retail stores in many prime locations, Nothing is certainly playing catch-up here. However, they're managing to do it with a lot more flair, and their stores look more like modern art galleries.
For those who are sick of phones and gadgets that look and feel the same, these new stores offer a glimpse into a different future for mobile design. For those who love unique looks and aesthetics, this is good news, indicating a brand that is growing and here for the long haul.
If a Nothing store opened in your city, what would be the main reason you'd visit?
Will it be worth the trip?
I've always been a big fan of this brand because I feel like they're truly enjoying technology again. I remember when Nothing first introduced their Phone (1) and the excitement about the transparent back and the glyphs on it. While I'm an online shopper, there's something special about entering a store that has a certain "it" factor.
Johanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends. As a recognized thought leader and former member of #TeamPixel, Johanna ensures she stays at the forefront of Google services and products, making her a reliable source for all things Pixel and ChromeOS.
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