This article may contain personal views and opinion from the author.
iPhone 17 Pro render | Image Credit - @asherdipps on X
Apple, like other smartphone makers, looks to its competitors for inspiration, but its imitation is usually limited to software features. This year, the company will be openly following a less successful rival to make the iPhone 17 Pro more appealing.
Apple made a blunder last year by promoting unfinished AI features as the main reason to buy the iPhone 16. The flashiest of those features still haven't shipped, and Apple has since shifted its focus to the Liquid Glass language for iOS. The company hasn't backtracked on its promises; it just needs more time.
The iPhone hasn't had a major redesign since 2017, and so dire is the situation that people bust out the same memes every year.
Meanwhile, the Pixel continues to be the phone to have for the latest AI features, and its design makes it stand out. While Pixel phones aren't the gold standard for what phones should be like, Google appears to be trying more than others.
The Pixel 10 doesn't necessarily provide the same polished experience as other top phones. That's a weak point, and Apple should exploit it to the fullest.
No such thing as an iPhone of Android?
The iPhone 17 Pro will have a horizontal camera bar, just like the Pixel 10. | Image Credit - Majin B
In many ways, Pixel phones are like iPhones. Google is in charge of both hardware and software; it makes its own chips, its phones run clean software, and the company is huge on software support.
While Pixel phones have yet to make a dent in the market share of Apple and Samsung, one report indicated that many Pixel users were formerly iPhone owners.
With each passing year, the Pixel is gaining more recognition, and its sales are steadily climbing. The iPhone-like experience is partially why it's succeeding.
Apple will be pulling a reverse UNO by making the iPhone 17 Pro look more like the Pixel. After all, the Pixel's design is part of its appeal, and this move may help keep potential defectors from switching.
A chance to ride on Pixel's coattails
The Pixel 10 is far from perfect. | Image Credit - Google
The iPhone 17 Pro has a unique opportunity to target buyers who want a Pixel-like phone but not necessarily the Pixel.
Has Apple admitted defeat by copying the Pixel's design?
No, there are only so many ways to position cameras.
43.75%
Yes, it looks desperate.
52.34%
It's getting back at Google for copying its approach.
3.91%
Apple should aggressively market the iPhone 17 Pro's hardware features
AI hasn't taken off quite the way companies imagined. In fact, there are already talks of the AI bubble bursting. If the Pixel capitalized on the AI hype, Apple should perhaps capitalize on the anti-AI movement. Of course, the company doesn't have to be vocal about it and should continue working on AI features.
New hardware features for conventional phones are something that the industry desperately needs. Although it's too early for a verdict, the Pixel 10 appears to have shown that no amount of software trickery will make up for hardware.
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The stagnation of traditional advantages, such as Google's camera and Apple's software, creates an opportunity for Apple. By combining a Pixel-like design with improvedhardware and a revamped interface, Apple could appeal to both Android and Apple fans alike, marking a fresh start for the iPhone.
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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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