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Even bigger Google Messages branding change spotted

Google Messages branding is no longer boring.

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By Anam Hamid

Published: Aug 24, 2025, 5:33 PM

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Google Messages | Image Credit - Google

Google Messages users are seeing three different versions of the app's branding right now.

For a long time, the Google Messages app featured the well-recognized multi-colored "G" logo. Last month, a report stated that the company would drop the logo for the app's full name, a change that began appearing for some users recently. Instead of the icon, the app showed the Google wordmark followed by "Messages" in a standard font.

Google Messages is abandoning the "G" logo. | Image Credit - Reddit user LegitGuard

Initially, the name of the app appeared in white font, even though the July report said to expect the full-color logo. It was right on the money, with one user now seeing the Google wordmark in its multi-colored Blue, Red, Yellow, and Green scheme.

All users will likely ultimately see the full name of the app, with the word Google in colorful letters. | Image Credit - Reddit user LegitGuard

That's how the names of many Google apps, with some exceptions like Google Maps, are rendered.

The change appears to be rolling out very slowly, with most users saying it's not live on their end yet. Also, these changes are only shipping for beta users for now, while stable users still see the "G" logo.

Have recent design changes improved how you use Google Messages?

I don't think so.

40.37%

It's too soon to say anything.

38.52%

Yes.

21.11%

On the surface, this is a small change, and not many people will care whether they see a rainbow-colored icon or the full name of the app as long as it works as intended.

That said, having an app display its full name instead of just an icon can make a world of difference to customers who aren't tech-savvy.

Besides, the header of many other popular Google apps also shows the full name, and having harmony in branding across different apps makes sense.

The branding shift isn't the only change users should expect to see. Many Material 3 Expressive-themed changes are currently rolling out to Google Messages. Material 3 Expressive is Google's new design language, and it looks like redesign efforts have accelerated after the unveiling of the Pixel 10. The new update makes the interface more fluid and customizable, and Google hopes it will better guide the user’s attention to the most important actions.

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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.

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