We finally have some concrete information on the new Meta "AR" smart glasses, which will likely be announced next month at the Connect event. Unfortunately, it seems that the company is approaching these glasses in the same way that Samsung is treating its headset, and that means that these glasses will probably be a commercial failure.
According to a renowned analyst, Meta’s new glasses — named Hypernova — are also an experimental product, much like Samsung’s Project Moohan. While the company does have grand ambitions, and is also taking reduced profits on Hypernova to move more units, it does not plan on the glasses lasting too long.
According to the report, Meta’s plans for Hypernova include a measly two-year product life cycle. By then, 2027, the company will be ready to introduce a consumer version of the long-awaited Meta Orion AR smart glasses, if everything goes according to plan.
Are you willing to buy smart glasses that will be outdated in two years?
Yes! I want to experience the future
33.33%
Not in a million years
25%
Maybe if they were a hundred bucks
41.67%
Hypernova are expected to retail for around $800, but the XR (Extended Reality) market just isn’t developed enough for most people to spend that much on something that will be dead in two years.
According to the report, Hypernova will enter mass production this year, and Meta expects to sell 200,000 units at most. The only reason Meta is rushing this to the market at a loss is to get ahead of Apple, and to be able to study user data before competitors.
Meta Ray-Ban smart glasses were an unprecedented success. | Image credit — Meta
Apple CEO Tim Cook is obsessed with this emerging industry, but Meta CEO Mark Zuckerberg has already poured billions into capturing XR market share with the Quest VR headsets. Zuckerberg is convinced that smart glasses are the future of computing and the successor to the smartphone, and so he is willing to do whatever it takes to win.
Lastly, according to the report, the Hypernova glasses will mostly focus on AI. Meta AI made the Ray-Ban smart glasses extremely successful, despite their lack of a display. The company can, in my opinion, do so much more with Hypernova, because they do have a display.
It’s not a proper AR display — that’ll likely happen in 2027 — but it’s still very promising.
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Abdullah loves smartphones, Virtual Reality, and audio gear. Though he covers a wide range of news his favorite is always when he gets to talk about the newest VR venture or when Apple sets the industry ablaze with another phenomenal release.
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