Apple reportedly planning to simplify iPhone branding starting in 2018

Apple reportedly planning to simplify iPhone branding starting in 2018
After skipping over the 'iPhone 7s', and introducing the 8 alongside the X last year, Apple may be looking to simplify iPhone branding in 2018 and onward. This, according to a Robert Cihra investor note obtained by AppleInsider.

This move wouldn't be anything new for Apple, or the tech industry as a whole, as the iPad has already undergone a similar branding change. Apple's iPad range began with numbered iterations, but the latest addition has simply gone back to the "iPad."

"We think Apple may use this upcoming cycle to formally change its iPhone naming/branding pattern," the Guggenheim analyst wrote in the investor note. According to Cihra, the upcoming "mid-market LCD-based iPhone" will simply be called the "iPhone", while the premium model will retain the "X" suffix to differentiate it from the rest.

Such a decision could be a double-edged sword, as it could help simplify naming schemes for new devices, but it could also be confusing for the end consumer in the long term, making differentiating between models harder.

The investor note also reveals that analysts believe that a plus-sized premium model this generation could remedy 2017's notable omission of a larger iPhone X model. Apple is rumored to be working on three iPhone models for 2018 – an affordable 6.1-inch LCD model, and two higher-spec'd OLED models in 5.8-inch and 6.5-inch sizes.

source: AppleInsider

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26 Comments

1. NateDiaz

Posts: 1088; Member since: Mar 03, 2018

Simplicity never goes out of style. Good move.

5. sgodsell

Posts: 7368; Member since: Mar 16, 2013

Well considering Apple is still selling their iPhone 6s and iPhone SE in their stores. Not to mention a number of carriers are still selling iPhone 6's. Plus we have never seen so many sales or dropped prices on iPhones, that it has tainted their resale value. That resale value has dropped over the years to the point where it doesn't really matter. Heck you can buy an iPhone 7 for less than $300 now. Even PhoneArena has show articles in regards to that matter. I remember just before the iPhone 6 release. Apple would only keep the previous years iPhones for sale. Now look at Apple, they have an over stock problem, which they created with their greed. So resale value now actually means nothing. Plus with rumors of Apple making bigger less expensive iPhones. Why buy say an iPhone 6s, 7, or even their latest iPhone 8, especially when you can get an iPhone XX with a larger display, and they can run all the same apps, for less money. Apple will have to cannibalize its own iPhones if it wants to grow in market share. If you Apple zealots cannot see that, then your just blind. Oh, and don't forget that resale value crap is down the toilet.

7. NateDiaz

Posts: 1088; Member since: Mar 03, 2018

Your reply is irrelevant to my comment but its alright you're allowed to put forward your thoughts. iPhone 6, 6s and SE are still selling cause not everyone can afford a new 8/8Plus/X. Only few countries have that carrier locked thing where you pay monthly rest of the guys buy unlocked devices. Countries like Moldova where people survive on 3 euros a day you can't expect them to spend 999 in one go. Guys in countries like India still buying 5s, its all about money mate. No new iPhone 7 is on sale for $300, those articles are about refurbished iPhones. Apple wants everyone to have an iPhone. Every single person. And that's not possible with that 999 price tag, this could be another reason why older iPhones are still selling and people are still buying them. Good day.

13. sgodsell

Posts: 7368; Member since: Mar 16, 2013

So you confirmed the things I was saying. Like when Apple releases a larger lower priced iPhone, then it will cannibalize their higher priced iPhones as well as their iPads. Why would anyone want an iPad mini or an iPhone 8 if you could get a 6.5" iPhone at a lower price. Oh, wait could it be that Apple has artificially made iPhones single task, and not support real multitasking and/or split screen multitasking. Apple leaves that for their iPads. Yet Android smartphones/phablets can be tablets or smartphones. The iPhone X plus models are phablet in name only, but are missing all the real functionality of a tablet or iPad. If Apple wanted everyone to have an iPhone. They will definitely have to lower their prices a lot more. But if Apple does that, then why buy the higher priced iPhones? This will also kill the resale value of iPhones, and it won't mean a thing, like I said previously.

16. whatev

Posts: 2267; Member since: Oct 28, 2015

Omg, this sociopath will never give up *smh

25. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

Dude, you have a real problem with reality: - iPhones are just fine when considering resell value (it's more than €450 second hand, unsealed, almost €600 from the store); - iOS can multitask just fine, is able to run more apps than any Android version, can even make use of split screen where split screen is useful (on large displays); - with iOS 12 it just might be possible to offer support for 6 years, which is extraordinary for this industry.

26. kartik.07

Posts: 73; Member since: May 04, 2015

Why would you use multitasking on screen less then 6inch? When i had the s7 edge i used it once to check how it’s like on phone and never used again. Multitasking is good on tablets and desktops but I don’t think you are missing alot if you don’t have it on phone.

19. BLUEBLASTER

Posts: 930; Member since: Feb 23, 2014

They should only have 2 phones the normal and the plus size. The Normal should start at $700 then as the memory goes up so can the price.

23. antroid

Posts: 392; Member since: Jan 24, 2018

You mean three, one normal, plus and small(iPhone se 2, not sure if it will be its name)

2. AmashAziz

Posts: 2927; Member since: Jun 30, 2014

Where's the Xiaomi Mi A2 article? I really liked that phone, except 3 things: Small 3010 mAh battery Back FPS No headphone jack I could've let go the 3rd one if it had a 3500+ mAh battery. This way I wouldn't have to worry much about charging the phone while using earphones with it. But Xiaomi had to keep the phone thin, didn't it? ;(

6. Nimbus

Posts: 442; Member since: Apr 02, 2018

Replace the back Fps with Hybrid slim slot instead of dual sim card with SD card slot and 4th is No NFC all non chinese companies are providing everything in their budget,midrange phones but xiaomi,one+,Huawei,Asus,ZTE are skiping basic features on their midrange,budget phones like no NFC,USB C,no SD card,No headphone,bluetooth 4.2 on Asus Max pro M.I hope they next year stop doing these things to their midrange smartphones in every market they sell.

17. AmashAziz

Posts: 2927; Member since: Jun 30, 2014

Xiaomi Mi A2 has Bluetooth 5, USB-C. Redmi Note 5 Pro has bluetooth 5, headphone jack and SD card slot. So your argument is valid only till NFC. And even for that, some Huawei midrangers have NFC.

3. irossdrummer

Posts: 369; Member since: Jan 17, 2015

How confusing! "Revolutionary"

4. Nimbus

Posts: 442; Member since: Apr 02, 2018

Guess they have finally ran out of no. & naming schemes ideas until iphone 5s or 6s it was doing good under steve job direction but now it just milking the market,Just name it iphone 6.1 (2018),iphone xs,xs+ (2018) or iphone x,x+(2018) similar to ipad models naming schemes so that future iphones follow this footstep no more senseless naming schemes like ur retina display,apple pencil or ipen or android like wear os.

8. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Simplify? Just scrap the iphones! Would like to see how iFans are going to moan and cry like baby's!

10. NateDiaz

Posts: 1088; Member since: Mar 03, 2018

What would happen to all those manufacturers that copy iPhones? You really wanna kill them?

11. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

All copycats should be destroyed included apple!

12. NateDiaz

Posts: 1088; Member since: Mar 03, 2018

Can't imagine a world without phones.

15. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

True i was a bit harsh. But i remember when i was young there were no mobile phones. We as kids were playing outside with friends. Kids now these days are sitting inside addicted to their phones or tablets. But still it is up to the parents how they raise their kids.

18. whatev

Posts: 2267; Member since: Oct 28, 2015

The “new Nokia” is going to release a phone with a notch, you wanna kill this Nokia too? Btw, RIP the former Nokia, it lives in our hearts

21. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Nokia will never release with a notch, they are not stupid!

22. whatev

Posts: 2267; Member since: Oct 28, 2015

https://m.gsmarena.com/nokia_x6_renders_reveal_screen_notch_rear_design_reminiscent_of_the_nokia_7_plus-news-30691.php New Nokia is a stupid android clone maker, notch + chin, just genius, will you suck up your words? ;-)

9. Subie

Posts: 2364; Member since: Aug 01, 2015

Myself, I'd like to see what Apple is doing about a new SE model. That's the iPhone that would get my interest.

24. jove39

Posts: 2146; Member since: Oct 18, 2011

“...Such a decision could be a double-edged sword, as it could help simplify naming schemes for new devices, but it could also be confusing for the end consumer in the long term, making differentiating between models harder...” You can still refer to iPhones with model year. iPhone 2018 model or iPhone 2019 model. Just like cars. In other news, after reading this report, OnePlus is renaming Oneplus 6 to just OnePlus.

* Some comments have been hidden, because they don't meet the discussions rules.

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