The Apple iPhone dominates the teen market says brokerage house survey

The Apple iPhone dominates the teen market says brokerage house survey
Brokerage firm Piper Jaffray checks the pulse of teens twice a year by conducting a survey every six months. This helps the firm keep its fingers on the pulse of the teen market. This spring, 6500 teens with an average age of 16.5 were asked about their preference when it comes to smartphones. 69% of the teens own an Apple iPhone. That happens to be up 1 percentage point from the reading six months ago.

Also up a percentage point over the last half a year is the percentage of teens who expect that their next handset will have an Apple logo on the back. Now, 75% of teenagers surveyed said that their next phone will be an iPhone. 19% of the teens said that their next handset will be powered by Android.

Teen ownership of tablets is a little more spread out with 48% of those surveyed sporting an Apple iPad. That is a decline from the 50% of teens who owned that model half a year ago. 16% of the teens own an Apple iPad mini, up 1 percentage point over the last six months. Half the teens said that their next tablet would be an iPad while 13% said their next tablet would be the iPad mini. 14% of the teens surveyed said that their next tablet will be powered by Android, while 19% of the teens surveyed said that their next tablet will be powered by Windows. That is down from the 23% of teens surveyed who were jonesing for a Windows tablet half a year ago.

source: PiperJaffray via CNET

Related phones

iPhone 6s
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1715 mAh(14h 3G talk time)
iPhone 6s Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 2750 mAh(24h 3G talk time)

FEATURED VIDEO

97 Comments

1. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

My teenage years were filled with Symbian and dumbphones, good ol days

6. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Where battery lasted.

34. techperson211

Posts: 1280; Member since: Feb 27, 2014

Yeah, those were the days that even people have phones, they still socialized in a normal way not attach to their fb, ig or twitter. Now, all you see in the street are bunch of zombies walking and staring down to their phone.

40. BradyCrack

Posts: 835; Member since: Dec 29, 2015

People on my bus text each other when their sitting far from each other.

55. Unordinary unregistered

I think that's the point of texting. Talking to each other when you're too far to hold a normal voiced conversation.

62. tedkord

Posts: 17132; Member since: Jun 17, 2009

Believe it or not, these phones have microphones and speakers for just that situation. I've always found the texting thing silly. It's useful for sending a shopping list or other short message, but people seem to want to hold entire conversations via text. Why? It's quicker and easier to just talk on the phone.

65. Unordinary unregistered

Because you could have a continued ongoing conversation throughout the day while you're busy...... Unless you sit on your ass all day and do nothing with all the time in the world to just talk on the phone???

75. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Because those phones didnt do nothing. Smaller screens and more. People did less on them, because anything more than texts and reading email was impossible or unusable. Terrible comparison to today's smartphone.

3. byazatt

Posts: 316; Member since: Oct 26, 2012

Where I am apple iPhone is not popular at all.

5. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Really? Completely opposite for me! They're everywhere.

76. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Here in my office, almost everyone has an iPhone, because we buy them for the employees. One PM here uses only a Nexus device and only recently replaced his Nexus 4 with a 5. The nearest person to me use to always use LG phones, until she got the S5, and she has stuck with the S since. She has an S6 Edge+ now. But at first she said she didnt want a big phone, but she loves this one. My partner has been using the smaller iPhones for years. he just got a iPhone 6S Plus because with his upgrade his only option was the iPhone 6 or 6S models, so he got the most recent one. But he just complained its too big. So I handed him my Note 5 and said look, I have a bigger screen and my device is smaller and equally as light but feels more solid. He agreed and the first thing he said is the bezels on the iPhone look so big. I use to be so gung-ho for the iPhone, until I bought something better. Still a great phone though and it isnt bad to buy one. Its just bad if you're buying it simply because that is what everyone else has and you're just afraid of being different. Like a typical teenager would be. This survey is equal to asking kids which fast food place they prefer kids meals and where they want there next kids meal from. Even though BK burgers are way better than McDonald's, most will say McDonald's.

83. Macflyer

Posts: 11; Member since: Mar 23, 2016

Screen size device size ratio does matter. Long time iphone fan but the Plus just did not cut it for me. Too uncomfy. LG Stylo got even a slightly larger screen but is better to handle. Even one handed typing is very possible.

49. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Same here, I rarely see iPhones in the wild and know about 6 people that own one

4. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Well, people use android not because they want to, but because it's cheaper. Seriously, I never seen a galaxy s7 or a G5, usually it's cheap 50 dollar smartphones. I've seen several 6s already. Maybe it'll change soon? My friend has a G4, and I've seen a couple of S6. Of course, people who know technology will choose the best quality smartphones on the market like the S7, but people buy iPhones because they're iPhones. Or at least down here in Australia, you not cool if you don't have the latest iPhone.

18. QuasarExod

Posts: 102; Member since: Mar 29, 2016

They just want to show off that Apple logo, and don't care about what apple or other oem offered.

32. BradyCrack

Posts: 835; Member since: Dec 29, 2015

It's unfortunate really, I do want to see more smartphones around the place.

50. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Of course It's not like people have personal preferences

53. QuasarExod

Posts: 102; Member since: Mar 29, 2016

They prefer to show off that logo.

54. Wiencon

Posts: 2278; Member since: Aug 06, 2014

And you know that because...?

56. Unordinary unregistered

He doesn't. That's just his excuse to talk down on how good the phone is at what it does. Then again, Android "HAZ AYYTEE PORSENT MARKIT SHAIRZ". Who's the real herd, using logic like that..

58. shahrooz

Posts: 792; Member since: Sep 17, 2013

Yes it's good for showing off among teenagers, I guess it's not about showing off anymore it's about if you don't own it you're not cool. Teenages being teenages...

60. QuasarExod

Posts: 102; Member since: Mar 29, 2016

My dad has a lot of money, and I am spoiled.

63. maple_mak

Posts: 953; Member since: Dec 18, 2013

Reason to buy iPhone: Because it's iPhone! Totally dumb reason from those people. *sigh Or maybe they just want show off the apple logo?

10. Micah007

Posts: 266; Member since: Oct 09, 2014

Of course they are iPhones are status symbols.

72. QuasarExod

Posts: 102; Member since: Mar 29, 2016

Yes, in Asia.

97. gaming64

Posts: 234; Member since: Mar 22, 2016

LOL In the Philippines by just having the 4s makes you rich. Spoiled teenagers nowadays. Glad I ain't one of 'em.

11. Zylam

Posts: 1807; Member since: Oct 20, 2010

If you survived teenagers in a 3rd world country, only the Elite (less than 1 percent) would have IPhones, the rest a local brand (rebranded Chinese phone) Android.

12. Zylam

Posts: 1807; Member since: Oct 20, 2010

*Surveyed.

13. SamDH1

Posts: 419; Member since: Apr 21, 2015

I think it would have been interesting to find out what model iPhone the teens were using. From the teenagers I know, epecially the 16.5 as avg age, they usually get the second-hand units from their parents when the contract runs the two years, usually iPhone 5/S. Also, Samsung is way more popular in the UK for teenagers. You see mainly teenage girls with iPhones in the rose gold or gold, but then the remaining girls and guys have HTC M9, Samsung S6 Edges or iPhone 5/S, then a handful of G4's around the place too. Yet to see a 6P or S7/Edge in the wild, but iPhone's are becoming "not cool" in the UK, I think. And then every so often you also see someone with an iPhone 6 Plus and I always think "Why does that look so huge?" because it just looks massive every time. Those bezels, it must be.

61. Macready

Posts: 1811; Member since: Dec 08, 2014

This makes the most sense and explains why the teenage trends (both for phones and tablets) lag that of the overall market, where adults are the large majority. Also keep in mind that these numbers reflect the lopsided US market.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.