The Apple iPhone dominates the teen market says brokerage house survey

The Apple iPhone dominates the teen market says brokerage house survey
Brokerage firm Piper Jaffray checks the pulse of teens twice a year by conducting a survey every six months. This helps the firm keep its fingers on the pulse of the teen market. This spring, 6500 teens with an average age of 16.5 were asked about their preference when it comes to smartphones. 69% of the teens own an Apple iPhone. That happens to be up 1 percentage point from the reading six months ago.

Also up a percentage point over the last half a year is the percentage of teens who expect that their next handset will have an Apple logo on the back. Now, 75% of teenagers surveyed said that their next phone will be an iPhone. 19% of the teens said that their next handset will be powered by Android.

Teen ownership of tablets is a little more spread out with 48% of those surveyed sporting an Apple iPad. That is a decline from the 50% of teens who owned that model half a year ago. 16% of the teens own an Apple iPad mini, up 1 percentage point over the last six months. Half the teens said that their next tablet would be an iPad while 13% said their next tablet would be the iPad mini. 14% of the teens surveyed said that their next tablet will be powered by Android, while 19% of the teens surveyed said that their next tablet will be powered by Windows. That is down from the 23% of teens surveyed who were jonesing for a Windows tablet half a year ago.

source: PiperJaffray via CNET

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