Sony having big plans for 2013, aiming to ship 50 million smartphones

Sony having big plans for 2013, aiming to ship 50 million smartphones
According to Digitimes' favorite "industry sources," Sony Mobile is aiming to have a big year in 2013. The manufacturer is said to be planning to sell about 50 million smartphones, which would be a pretty decent increase in volume compared to the 35 million units it's expected to ship in 2012.

Currently, Sony is one of those handset manufacturers that are having quite a lot of trouble dealing with the monstrous competition from Samsung and Apple. In contrast to many others, though, there's still hope for Sony, which has been consistently launching well-made Xperia smartphones these days, although a big hit from Sony's camp is yet to be seen.

The companies that will help Sony build at least 30-40% of all these 50 million handsets expected for 2013 include Foxconn, Arima and Compal.

Although Sony's phones seem to be OK in terms of hardware, we think the manufacturer should work on its software experience if it really wants to succeed. The custom UI that Sony is using for its Android phones looks good, but it often presents users to sub-par performance compared to some others out there like Samsung's TouchWiz. If Sony can get its software right, then it might as well swing back to profitability.

source: Digitimes

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41 Comments

1. shy2papa

Posts: 336; Member since: Jan 23, 2010

They better bring the big guns cuz currently sammy has the big guns wish them luck :)

8. MeoCao unregistered

Sony has great designs, but not great timing. And Sony behaves like an aristocrat. This is street fight Sony and you gotta be very dirty to win it against such hungry gangs like SS.

24. ber_to

Posts: 11; Member since: Nov 06, 2012

yeah right! and too late to release their smartphone lineup after announcing late August.

2. XPERIA-KNIGHT unregistered

"Although Sony's phones seem to be OK in terms of hardware, we think the manufacturer should work on its software experience if it really wants to succeed. The custom UI that Sony is using for its Android phones looks good, but it often presents users to sub-par performance compared to some others out there like Samsung's TouchWiz." I wish I could "thumb" this article down! Maybe if people stop being so biased towards every company other than Samsung and apple they will have a chance Ray....

5. eisenbricher

Posts: 973; Member since: Aug 09, 2012

I won't call this biased. Many ppl share the same opinion. I've used Sony android phones and they really need to change their UI now. It wasn't laggy actually, but in need of some bright elements. It's simply a night themed UI.

6. XPERIA-KNIGHT unregistered

Maybe they should and i cant knock your own personal experience, but somehow i get the feeling some authors have their mind already made up and dont like to give credit where credit is due..........So we shall see what the response is when Sony does "improve" on software.....

10. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Can't deny your thoughts as well... actually everyone has some bias towards some platform/brand. Sony needn't do anything much, just addition of one more theme should suffice, or introduction of some small UI tweaks. It'll be like a breeze of fresh air.

11. josephnero

Posts: 779; Member since: Nov 16, 2011

i for one love Sony UI.Hating touchwiz on my S2

36. OptimusOne

Posts: 694; Member since: May 22, 2012

well the sony ui is quite simple. root your phone, flash CM9/10 on it. go to google type in "xperia cm9 theme", there should be an xda post by jasonevil that will also include an HDPI theme. install that. that will give you xperia framework/icons. then go to google, type in xperia s launcher. install that and that will give you the launcher

17. Lawliet

Posts: 160; Member since: Jul 02, 2012

And I prefer the night.

15. adjou

Posts: 106; Member since: Jul 06, 2010

Amen They actually came a long way from x10's crappy timescape UI. The new User eXperience is so much better now. Though they still have a lot to do in terms of customization and little cool gimmicks that touchwiz and sense has.

33. schecter7

Posts: 99; Member since: Apr 20, 2012

HOHOHO...I was just telling you yesterday, mate. Welcome to PA - where s**tsung and c*Apple receive speacial treatment. I guess it has something to do with their marketing expenditure. Hey PA, enough of this garbage. TW is THE s**ttiest GUI . It's just bad looking and still, after years, looks like a cheap knockoff of iOS. On the other hand, Sony's UI is the least crappy UI on android phones. You could mention Sense if you really had to. But I'm just shocked how you guys are talking in favor of android skins which all should go down the toilet. BS of an article.

35. OptimusOne

Posts: 694; Member since: May 22, 2012

just ship it with stock android and every tech geek/developer will ditch the sammy/lg nexus devices and go for sony :) sony can customize it. they could add a custom launcher, and maybe a few custom apps like timescape. Ill be ok with that.

3. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Here's wishing the best to SONY...its always good if the top players have competition. That being said it wouldn't hurt SONY to lower its prices a bit...even in bad times they maintain the premium brand pricing tag which hurts their sales even more...

4. gothicheart

Posts: 83; Member since: Oct 17, 2012

the pic here really looks like it came from a lumia... just saying :)

7. loken

Posts: 462; Member since: May 09, 2012

next year : bring out the big guns! odin and yuga!

9. cyborg009

Posts: 119; Member since: Sep 17, 2011

if you are a SE user from feature phone days, you'll love their UI on android also.. its beautiful its simple and not tacky. I think little good needs to come from software and more good needs to come from hardware specs. Sony has some real amazing phone designs with current phones in market, its just their every phone feels lacking something or the other. I've Xperia S, i love this sexy phone but need to change and if by next year sony don't bring that XYZ factor... i might be off to default nexus line or windows phone world !!!

13. StreetNerd

Posts: 870; Member since: Dec 08, 2010

WP yes! come come

12. StreetNerd

Posts: 870; Member since: Dec 08, 2010

right....

14. radeon

Posts: 13; Member since: Mar 20, 2012

There's nothing wrong with Sony UI. I have an xperia S. It's quiet good for everyday usage

16. darac

Posts: 2156; Member since: Oct 17, 2011

Ray, Sony mobile is already profitable. When the company was a joint venture, they were making profit at over 7 million smartphone units per quarter sold. Now they are selling almost 9 million. Also, remember that HTC still has an operating profit at 7 million units. And I totally disagree on your points - software part of Sony is great, actually the best android UI for an average consumer. It's the hardware that is somewhat trailing behind direct rivals - namely processors, screens and battery life.

27. oister85

Posts: 508; Member since: Apr 27, 2012

Are you sure they are profitable? I heart they were losing.

30. Velda

Posts: 16; Member since: Nov 07, 2012

Yes, but it's a whole division including phones, tablets and notebooks with some accessories. And only phones are profitable for Sony, but tablets and mainly notebooks not. :-(

18. buggerrer

Posts: 306; Member since: Sep 21, 2011

and here we go again ... Sony fanboys whining and bi!tching !

19. FranksGT

Posts: 167; Member since: Aug 29, 2012

Really Sony fanboys? All the sony phones out now are really big, heavy, and just plain ugly!

20. StreetNerd

Posts: 870; Member since: Dec 08, 2010

seems u dont have feeling for designs :')

21. ReddD

Posts: 37; Member since: Oct 29, 2012

I think Sony's UI is the best of the lot right now, Touchwiz with its bright colours and crazy font may look cool to start, but you are going to get bored in a month or 2. Sense is decent as well but still too much of it. But Sony's is versatile, it looks good whether you're a business man or a teenager. Also I reckon SONY is going to come out on top, cause they aren't getting dragged into all the legal battles and they going their own direction, not following everyone else. Nice job Sony.

22. weiyibu23

Posts: 2; Member since: Nov 07, 2012

Wish they would be success!

23. imnotascammer

Posts: 160; Member since: Aug 22, 2012

Oh please.. SG III I admit is really good, but to compare Touchwiz UI to Timescape UI is just crazy. Touchwiz bores me to freakin death. Timescape is kinda futuristic and well designed. Who's with me?

25. darac

Posts: 2156; Member since: Oct 17, 2011

I wouldn't go to such lengths as you, but i tend to agree.. Have a GSIII and TW is okay visually but still pretty rough around the edges, i just think timescape is better designed, subtle and refined yet futuristic. I hate that you can't change the theme in TW, unlike in Xperia UI

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